Michael Steilen Email & Phone Number

Envision Solutions is a marketing consulting firm specializing in branding, competitive analysis, brand planning, and strategy.

Rexdale, Ontario, Ca

Guided international teams in the rebranding of critical brands, including Levucell SC and ProTernative. Highlighted companion animal brands by revamping the feed additive product portfolio for product sales tracking. Ensured messaging and branding consistency across packaging, media, product materials, and in-store platforms while adhering to customer preferences for effective upselling.• Exercised leadership skills to direct and mentor three direct reports, maximizing organizational productivity by 30%.• Served a pivotal role in directing multiple processes, such as sales, marketing, communication, logo design, and product packaging.• Initiated three companion animal product brands, Prodigi, Trivant, and PetWAG to the US market.

Drove corporate rebranding initiative to boost organizational awareness. Revitalized Newport's position as a market leader by incorporating a new corporate vision, executing marketing and branding strategies, and formulating a tactical plan. Orchestrated Newport Media Day event and invited editors from leading cattle and swine publications to engage with essential personnel and clients to increase Newport's media engagement.• Succeeded in a 90% reduction in customer paperwork by launching HerdPoint, an exclusive, online SaaS brand.• Generated $3M+ through the successful launch of Bio-One, an innovative and pioneering product.• Integrated products into a larger portfolio by understanding product details, usage, data, and Newport's products' alignment within the broader ecosystem.

Oversaw end-to-end functions of three brands while administering a $65M budget. Improved product portfolio sales and market share, formulated digital and print marketing approaches, planned pricing strategies, and guided product design. Launched a custom product usage vehicle by building partnerships across external parties to design, price, and distribute products. Introduced PED Resource to address a new and devastating swine disease.• Maintained a market share of 90%+ post competitive entry by devising and executing a new campaign and blocking strategy.• Built the SHE Summit, a technical forum for female customers in the swine industry, fostering female- oriented education and engagement by 50% through inclusive activities.• Achieved record sales for a 15-year-old product, realizing a 50% growth over five years ($14M) and surpassing the target of 40M doses sold and $40M net sales annually by three years ahead of schedule.

Drove informed marketing and branding decisions to attain key organizational objectives. Conducted extensive research with academia, vets, and market professionals to understand product details, dosages, and communication strategies. Trained the sales team ahead of the product launch to proactively address customer concerns, enabling a proactive market defense.• Steered substantial efforts in monitoring multiple swine brands with a budget of $20M. • Played an integral role in growing key product line by 10%+ in 18 months.• Utilized distributor strategies and administered marketing programs for rebranding old products.

Waltham, Ma, Us

Led and directed global biotechnology service and support group advising associates in services and applications solutions. ♦ Launched a new line of biotech analytical equipment increasing total sales by over $2M.♦ Increased customer support capabilities by 75% by partnering with customer to use their facilities as a training center.♦ Spurred a 50% increase in worldwide sales of product line by training international colleagues and customers on equipment and resolving their connectivity and communication issues.

Waltham, Ma, Us

Managed new product line for biotech manufacturing / R&D developed by a company traditionally vested in hospital lab diagnostics; trained and developed end users.♦ Partnered with engineering team in the development of a unique sample collection device that provided more efficient hands-off, automatic sample collection, increasing product sales by 25%.♦ Grew both domestic and international annual sales from $300k to $3M+.♦ Created a customer training center which increased customer satisfaction and retention by 50%.

Master Of Business Administration - Mba, Business Administration And Management

Bachelor Of Science - Bs, Biology, Microbiology