• Lead the online offer/creative/audience strategy and execution across paid digital marketing campaigns • Define the paid digital marketing offer and messaging strategy for Spectrum residential products including Internet, TV, home phone and wireless phone services• Develop the go-to-market strategy for paid digital tactics on all mobile device releases for the Spectrum Mobile product • Work with various teams throughout the organization to provide support for all online marketing initiatives• Work closely with web analytics, developers, business analysts and media buying teams to strategize and develop online testing plans to increase Digital Media channel performance•Monitor and communicate KPI reports for digital media test campaigns to continually optimize sales and performance• Serve as the “voice of brand” for all Paid Digital Media team assets to ensure all campaigns follow brand guidelines and legal compliance• Primary or secondary p.o.c. for multiple external Digital Media agency relationships • Work closely with internal and external teams in the production and development of paid media campaign creatives (landing pages, banners, digital video, ad copy)• Certified SAFe 5 Product Manager/Product Owner and participates in the PI planning as the Business Stakeholder for creative and development projects for Digital Media teamKey Accomplishments:• Served as Digital Marketing Project Manager for the online marketing launch of the Spectrum Mobile product.• Established testing and optimization plan for display tactics to continually optimize creative offer messaging on ad units and landing pages and maximize sales• Created display asset development and delivery processes to increase efficiencies in communication, agency collaboration and asset management

Interactive Designer and Online Marketer specializing in:• Landing Page Design and Optimization• Conversion Rate Optimization• Email Design, Development and Optimization• Testing Strategy and Design• E-Commerce Optimization• Point-of-Sale Online Experience• Copywriting for Conversion• Web Design and Development

Design Lead for Online Customer Acquisition (Recruitment) efforts – Design Lead and Strategist for custom Landing Pages – Design Lead for New Partner Business InitiativesDesign Lead and Business Champion for Online Landing Page Testing – Develops Landing Page testing strategies – Create and setup testing plans in support of strategies – Provide Data and Analytics to support testing strategies – Create and develop new Landing Pages and online creative to meet and exceed business objectives – Communicate to various departments and key stakeholders on progress of testing initiatives – Work with other team members and departments to develop new creative ideas – Work with team members to ensure optimized creative and functionality is carried out across various marketing campaignsWork closely with development team to build Landing Page platform to support business goals – Support mobile/responsive initiatives – Create an efficient process to create and optimize current and future online marketing campaigns

• Work closely with online marketing departments in the creative execution of online marketing materials for the Web.• Produce online marketing materials for current customer marketing as well as new recruitment marketing.• Update and maintain promotional marketing components of company websites for the U.S. market (www.laithwaiteswine.com, www.zagatwine.com, www.wsjwine.com)• Design new landing page creatives for both existing and new business initiatives.• Establish and support online landing page testing and conversion rate optimization initiatives.• Design, coding and deployment of HTML customer marketing email campaigns.• Flash animation for online banner advertising.

After beginning my career with Tauck working on print campaigns, I quickly inherited the responsibilities of maintaining the Tauck World Discovery Web site in late 2002. During my tenure at Tauck, led in the creative development of a new site redesign and launch in early 2006 as well as design and maintenance of several micro sites for various "themed" vacation packages.In addition to design and front-end-development of Tauck's web site, I helped expand Tauck online marketing presence including B-to-C and B-to-B marketing email campaigns and online banner advertising. Created multiple HTML email templates that were used to communicate to travel resellers as well as direct to consumer.