Mike St-Laurent Email & Phone Number

Montreal, Quebec, Canada

Toronto, Ontario, Canada

• Managed the airport’s annual budget of $200K for airline marketing support• Contributed to the successful acquisition of eight new airlines at Toronto Pearson in 2022/23• Organized inaugural events at the airport to celebrate new airline and route launches.• Worked collaboratively with tourism authorities at the national, provincial and local level to secure financial and marketing support for airlines increasing capacity at Toronto Pearson• Participated on Air Service Advisory Committee with Destination Canada and other Canadian airports to develop strategies for post-Covid recovery of air capacity in key tourism source markets• Contributed to development of 2024 aeronautical pricing strategy• Managed implementation of marketing campaigns in support of airlines offering new or increased services into Toronto

Manchester, United Kingdom

Provided high level strategic input, industry expertise, and air service development advisory to ASM and clients.• Delivered £50K in revenue by producing 20-year forecast and long-term strategic plan for Cebu airport in the Philippines, that provided a template for future planning and development of airport. • Achieved €100K / year in revenue as lead consultant with Israel Airports Authority, ASM’s largest client. Leveraged airline relationships and performed business case analysis that resulted in bringing 6 new airlines and 27 new routes in 4 years to Eilat, the country’s primary leisure destination, growing capacity by nearly 400%.• Served as lead consultant with 2 other ASM airport clients: Lodz (Poland) and Paramaribo (Suriname), delivering annual revenues of £112K. Brought 3 new airlines and 4 new routes to client airports in 2021, by creating compelling business cases and convincing airlines to launch services.• Produced 15-year forecast for PANSA (Polish Air Navigation Services Agency) of aircraft movements and passenger traffic by airport for every Polish airport, as well as overflights through Polish airspace by aircraft category. Provided critical framework for government’s airport and infrastructure planning.• Led project team to produce business plan for start-up airline in USA. Plan included fleet, route network, schedules, seat configurations, pricing strategy, interline strategy and projected financials, resulting in revenue of USD$130K.• Provided USD$22K in revenue, by developing long-term strategy and implementation plan for Discover Puerto Rico, a Destination Marketing Organization in the Caribbean. Report included an action plan to increase inbound tourism volumes and penetrate new source markets.• Created several airline network analysis / redesign projects for various airlines in Africa, with solutions to improve their network efficiency and profitability.

Manchester, United Kingdom

• Achieved USD$600K in revenue by creating network development strategy for American Samoa government.• Led transaction advisory project for Canadian airport, representing potential investor, resulting in £46K in revenue. Produced long term traffic and revenue forecasts by route for 40-year period for multiple scenarios. Provided market insight that was crucial to bid process and to final investor bid for airport terminal.• Wrote several articles for publication in Routes News.• Represented multiple ASM clients at aviation conferences around the globe, including preparation and delivery of airline business cases and sales pitches, with positive client feedback.

Designed and managed commercially focused schedules for 350 aircraft, maximizing profitability while meeting operational and slot constraints. Delivered strong performance against key metrics of revenue, load factor, on-time performance, and aircraft utilization.• Designed and built Air Canada's schedule for 2010 Olympic and Paralympic winter games in Vancouver: Added over 50K additional seats to / from Vancouver without compromising core schedule. Ensured capacity kept pace with demand and that schedule was operationally deliverable. Adapted and adjusted schedule to meet specific needs; resulting in hugely successful and profitable event.• Reduced labour costs, by increasing schedule efficiency; collaborated with major airports and implemented changes to reduce manpower by 63 full-time positions for savings of $CAD 300K per month while maintaining commercial value and competitiveness of the schedule.• Redesigned regional schedule in Western Canada to defend market position against new competitor. Redeployed two aircraft from Toronto to Vancouver to boost service on key routes.

Designed and managed Air Canada’s schedule network to maximize profitability.• Drove planning and launch of many successful new international and domestic routes. Leveraged new route startups to secure financial incentives and marketing support from airports, tourist boards, and other stakeholders.• Evaluated acquisition of new wide body aircraft, leading to major aircraft order for Boeing 777 and 787 aircraft. Forecasted passenger and cargo revenue and traffic, for 5-year period for multiple fleet scenarios and made recommendations on deployment and timing of new routes.• Developed and managed partnership with Lufthansa, including managing Canada-Germany Joint Venture Agreement.• Represented Air Canada in bilateral negotiations with international airlines. Provided direction to International Affairs team on requirements for new or amended bilateral route rights.• Raised Air Canada’s profile in Sun / Leisure network by launching 9 new routes and increasing capacity by 40%. In the first year, result was increase of CAD$39M in revenues, CAD$10M in profits and 7 points in market share.