Founded in 1865, BKK Hooks is an award-winning manufacturer of some of the world’s sharpest and strongest hooks. Utilizing decade-long experience and our innovative technology, we are committed to anglers worldwide.Today, BKK employs over 600 people between our factory and offices in the US, Japan, Europe and Shanghai. Our passion for fishing drives a global team to research, design, create, and test the best hooks in the world by anglers for anglers. Better, stronger, sharper.BKK#hookyourdream

• Strategic Retail Consulting, including Brand, Business Plan and Sales Strategy development• Advising new/young brands & businesses on best practices for sales growth via retail and rep. firm partnership, product placement, and strategic consumer marketing placement/presentation• Specialties: Brand Strategy/Positioning, E-commerce/Digital Strategy, Marketing Strategy, Retail Distribution, Sales Modeling, Market Research, Innovation Process & Value Proposition

DQC International, Corp. is a solutions company, founded to help those with strong ideas and a need for resources. At DQC our belief is 'solutions are closer than you think.DQC is the home of the flagship brand 13 Fishing (www.13fishing.com).With offices in multiple countries and an expanding team built around successful aggression, we achieved rapid growth and acquisition in a very short amount of time.I build and mentor solid teams and sales professionals, driving performance and maximizing team member potential through operationally effective, profitable sales initiatives alongside sales programs which maximize revenue. I am effective at building cross functional teams to meet and exceed client expectations while leveraging the full capabilities of our organization and its people.Core Competencies:• Product Placement and Retailer Relationship Building • Strategic Negotiation• Driving growth, P&L management• E-commerce• Product Development• Integrated Marketing, Customer Segmentation and Brand Building• Business Development and Partnerships• Innovation and incubation• New Business Strategy and Change Management• User and Customer Experience• Team Leadership/Organization Building

Strategic global sourcing firm specializing in manufacturer direct product development, production and delivery with a primary focus on innovative retail products.Our Value:• Product/Program Development• Factory Audit• Packaging Design• Pre-shipment Inspection• Consolidation• Factory Direct CostingProduct Development/Production Categories Included:• Cooking Equipment (Grills, Smokers, Cookware)• Camp Furniture (Folding Chairs, Cots, Hammocks, Camp Kitchens, Resin Deck Furniture, )• Food Storage (Coolers, Thermos)• Optics (Binoculars, Range Finders, Spotting Scopes)• Shooting Accessories (Eye Protection, Hearing Protection)• Hunting Knives & Tools (Fixed Blade Knives, Pliers, Multi-tools)• Fishing Accessories (Tackle Boxes, Knives & Tools, Nets, Bait Buckets)• Hardware (Hand Tools, Industrial Grade Air Tools, Electrical & HVAC Tools)• Home Improvement (Locksets, Shelving, Garage Storage, Bathroom Accessories, Faucets)• Bicycle Parts & Accessories (Locks, Lighting, Pedals, Parts)• Blow Molded Plastics (Baggo Boards, Liquid Containers, Folding Tables, Fishing Fillet Tables)

• Led a divisional team of 14 Product Managers, Financial and Inventory team associates to grow the combined Fishing & Marine Divisions total Sales and Profitability while lowering average owned inventory• Cross functional partnership with creative, financial and inventory teams to optimize company advertising process, regionalize Fishing assortments and to develop and support department specific growth strategies across the division• Responsible for onboarding new Product Managers, Financial Planners and Inventory Manager associates into the Fishing/Marine Division

• Managed multiple geographically specific businesses representative of 40%+ of total company skus• Dramatically grew the Saltwater Fishing business by double digits YOY through regionally specific assortments, marketing and events• Championed an extensive event and marketing campaign for the Ice Fishing business resulting in a historical company all time high in sales for the business while maintaining inventory below historical averages• Developed regionally specific market validation strategies for each of the Specialty Fishing business focused on assortment optimization and sales driving through market visits, store associate and vendor input

• Responsible for Fishing dept. product assortment management, owned brand rod and reel development, multichannel partnership, and growing company sales share in the Fishing business.• Responsible for a $40,000,000 business across 120 store chain with double digit YOY growth goals• Re-structured owned brand product development process and brand hierarchy resulting in 24% sales increase on a YOY sku base reduction of 750 to 260 in a down trending selling season• Negotiated vendor agreements with 100% of my vendor base driving across the board improvements in payment terms, Co-Op programs, volume purchase discounts and defectives allowance for Gander Mtn.• On-boarded category management resources to aid in regionally specific Saltwater fishing business

• Direct Category Manager overseeing the hardlines merchandising business on gandermountain.com for all categories outside of hunting • Engineered and executed online merchandising strategy for all non-hunting hardlines online businesses (Fishing, Camping, Cooking, Auto/ATV, Paddle Sports, and Marine) resulting in increases to sales, margin, site traffic, and sku counts surpassing all company goal metrics• Drove increases of +1,800bp Net Sales, +1,700bp Margin dollars, and +23,647 units shipped compared to prior year while increasing the avg unit selling price by +$12.51 across my categories• Partnered with brick and mortar merchants to align assortments and grow online only product extensions while driving high level company marketing strategy to promote Omni-channel retail purchases resulting in rapid sku expansion of 60,000+ skus driving a sales increase of +4,400bp and Margin $ increase of +3,500bp over the prior year in the Fishing and Marine categories• Partnered closely with website development team to roll out new functionality for specialized pricing and promotion, updated website navigation structure, re-invented check-out process

• Led Merchandising team to establish strategic business priorities, best methods, and sales reporting were none previously existed to operationalize the Entertainment category on Target.com• Drove +4,630bp Net Sales increase in Music and +1,550bp Net Sales increase in Movies YOY• Increased bottom line contribution margin by +1,460bp in Music and +1,470bp in Movies YOY• On-boarded music artists and labels to produce albums exclusive to Target• Project consultant on the Target Digital Experience committee to develop a Target owned cloud based streaming platform for movies, music and books

• Coordinated and led guest focused field research across multiple major metropolitan areas to develop a corporate level overview of key guest segments and their changing needs in relation to shopping habits, the shifting economy, and life with children.• Lead development of an “Immersion Room” to showcase project findings and educate Target executive board about Target’s changing guests segments

• Leveraged whitespace at Target to develop innovative new business initiatives and drive development through leadership of various cross-functional/cross-pyramid project teams.Project work includes:• USPS Kiosk Test: Sought out and led internal team and external vendors to develop an in-store shipping solution serviced by the USPS with benefits estimated to include increases product sales, guest satisfaction, basket sizes, total guest base and frequency.• Video Game Reinvention:Led the research, design and execution of a differentiated shopping experience for the video game department to increase clarity, accessibility, and education for video game guests resulting in significant sales increases for the department and the overall Electronics area as a whole.• In-Store Interactive "Learning Center":Led the strategic development and rollout of the first multi-channel in-store interactive terminal focused on improving guest education by bringing Target.com item information, reviews and images into the store environment digitally via interactive portrait mounted touchscreen. Piloted in the Video Games area.• Organization Made Easy:Developed and executed a six month 77 store test of 21 "Solution Box" products resulting in three SKUs being picked up by the D81 for 2010 in-line placement.• Gift Cards:Created a Prepaid Giftcard Mall test including marketing, fixturing, and sourcing of Target exclusive prepaid vendors representing a significant NPV opportunity.• At Shelf Security Solution:Partnered with Assets Protection and the PD&D IDEA team to develop a Target owned security solution that could be leveraged across multiple areas with the goal of lowering shrink and in-store expenses.

• Drove business goals through proactive and strategic inventory management and coordination with marketing, operations and merchant teams.• Improved efficiency and accuracy of the internal inventroy transfer process between Target.com and Target brick and mortar distribution channel.• Collaborated with Training and Leadership teams to create and execute manager expectations, new hire onboarding training, best methods recap, and captainship T&A as the group Mentor Captain• New hire recruitment at University of Wisconsin, Madison

• Worked with a variety of clients in the architectural, design, and home/commercial building fields to create a broad spectrum of decorative and functional metal sculpture (i.e. gates, fences, railings, furniture and fixtures). • Buying experience with various vendors and suppliers to find best materials for various projects• Proposed project concepts to clients and presented them with preliminary project artwork• Created project bid estimates and lead project construction and installation teams at various locations throughout the Phoenix and Tucson areas.• Collaborated with architects and site managers in both commercial and residential industries to meet their individual project needs while maintaining a project work flow that resulted in an attractive end product within budget.• Increased customer base and aided in the development of various large accounts including repetitive business with the Pei-Wei restaurant chain (P.F. Chang’s casual concept restaurant chain).

• All small business management responsibilities, acquiring product vendors, keeping product inventory up to date, maintaining a coherent office environment, advertising (design), development of the company website, etc. • Maintaining active sales accounts, estimating and closing projects with potential clients and post sales involvement with clients in regard to the use and care of our product.

• 5 years experience in the print industry as a graphic designer / layout artist. Comprehensive knowledge of Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Macromedia Dreamweaver, and Macromedia Fireworks. • Handled all aspects of print management from pre-press design to production andd post-press process.• Worked with B2B brokers as well as end user clients to create and deliver their product needs economically and efficiently.