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VICE PRESIDENT SPORTS AND ENTERTAINMENT MARKETINGDriving Growth of the World’s Most Popular Beer Brands with Innovative Strategy and Tactical LeadershipAccomplished, visionary, results-driven senior executive with 20 years of experience in planning, developing, and activating industry-leading marketing strategy and programs for the world’s largest brewer. Respected for leading top-performing brand, research, sports and entertainment marketing teams to create awareness, strengthen brand image, and grow sales, market share and profitability.Regarded as a decisive, big-picture leader who excels at building relationships, developing and implementing measurable, actionable, and sustainable initiatives to drive organizational performance, and facing challenges head-on to execute sound decisions.
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PresidentPlaybook+St. Louis, Mo, Us
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Principal ConsultantMike Sundet, Llc Nov 2019 - PresentProvide strategic marketing consultation for variety of clients and agencies
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Svp Of HealthHlk Sep 2020 - Feb 2023Greater St. Louis -
Senior Vice President, North America Director Sports & EntertainmentMomentum Worldwide Mar 2015 - Nov 2019Lead the Sports & Entertainment marketing disciplines by providing strategic vision across clients -
Vice President, Sports & Entertainment Marketing And Advertising ServicesAnheuser-Busch Inbev Feb 2013 - Feb 2015Greater St. Louis AreaPromoted to lead national sports, music and entertainment sponsorships, and advertising production for the leading global brewer, producing and marketing the world’s best-selling beers including Budweiser, Bud Light and Stella Artois.• Provide leadership, direction, and insight to a team of 24, to develop strategy, research, contract negotiations, and relationships to optimize brand marketing objectives through sponsorships and on-site event activations with major U.S. sports, music, and entertainment properties across national platforms.• Direct the entire organization recognized as the largest, most-respected, and pre-eminent sports and entertainment marketer in the U.S., with 50+ sports and entertainment properties to support various brand marketing platforms.• Provide insight, recommendations, and solutions to maximize brand exposure and connect with adult beer drinkers.• Direct category-leading investments, and nurture relationships with key personnel to grow A-B brands through sponsorship of premier professional sports sponsorships with NFL, MLB, NBA, NHL, MLS, NASCAR, INDYCAR, PGA TOUR, LPGA, PBR, MLL, AVP, BASS, Boxing, Kentucky Derby, USOC, UFC, Lifestyle Sports, and Ski Resorts. -
Vice President, Bud Light MarketingAnheuser-Busch Inbev Dec 2008 - Feb 2013Greater St. Louis AreaPromoted to direct the full range of marketing elements to build brand equity, maintain & strengthen brand health, drive market share, grow revenue, and improve profit delivery for the best-selling beer in the United States.• Provided brand leadership that generated the sale of 42 million barrels - an all-time high share performance of Bud Light - and extensions Bud Light Platinum, Lime-A-Rita, and Straw-Ber-Rita.• Managed a significant communications and programming budget, and led a 16-person team consisting of Brand Directors, Sr. Mgr. Innovation & Planning, Dir. of Multicultural Marketing, Brand Managers, Analysts, and Admin. Assistant.• Led transition of Bud Light brand positioning to fun and sociability, with the “Here We Go” fully integrated marketing and advertising campaign, creating a consumer relatable voice of the brand and improving overall brand performance.• Developed and led preparations for the successful national roll-out of Bud Light Lime Straw-Ber-Rita, which was named the #1 beverage launch in the U.S. (IRI) for 2013; launched Bud Light Lime Lime-A-Rita, the #1 beverage launch in 2012.
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Senior Director Of InnovationAnheuser-Busch Feb 2006 - Dec 2008Greater St. Louis AreaDirected all innovation initiatives for the beer category to drive incremental revenue and compete in all segments.• Led the creation of innovation platforms including identifying consumer insights, developing concepts, naming, and packaging, working with brewmasters to create the liquid, testing concepts and leveraging them across all A-B brands. -
Brand Manager, Michelob Ultra (2004 To 2006) / Budweiser (2000 To 2004)Anheuser-Busch Aug 2000 - Feb 2006Greater St. Louis AreaPromoted to develop and implement profitable brand growth strategy, and key sales drivers.• Led a team of 4 Product Managers on Budweiser, and 2 on ULTRA in the development of comprehensive, integrated marketing plans, and consistent messaging to drive brand awareness and maintain the integrity of the brands.• Provided leadership and direction to agency partners to bring brand direction to life, and oversaw messaging through acclaimed TV, radio, and print advertising, strategic media, and the Budweiser Clydesdales.• Managed and directed marketing strategy, brand positioning, creative development, advertising, packaging, sales promotion, retail execution, and communications to maintain and enhance brand health and grow market share.
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Marketing Research ManagerAnheuser-Busch Dec 1995 - Aug 2000Greater St. Louis AreaRecruited to manage marketing research projects to support brand strategy, positioning, and tactical marketing decisions.• Oversaw project design, project coordination, project implementation, and report writing for marketing research projects for the Budweiser, and Bud Light brand teams, as well as for Senior Management requests.
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Director Of ResearchNational Livestock And Meat Board Feb 1994 - Dec 1995Greater Chicago AreaHired as Manager, and promoted after only a few months to lead all association marketing research efforts for a non-profit trade association serving as the voice of the American beef industry.• Led research to measure consumer affinity for beef, related to other meat products, and effectiveness/impact of various marketing and advertising campaigns; presented to national and state cattlemen’s associations on budget and impact.
Mike Sundet Skills
Mike Sundet Education Details
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Market Research -
Business
Frequently Asked Questions about Mike Sundet
What company does Mike Sundet work for?
Mike Sundet works for Playbook+
What is Mike Sundet's role at the current company?
Mike Sundet's current role is President.
What is Mike Sundet's email address?
Mike Sundet's email address is mi****@****sch.com
What is Mike Sundet's direct phone number?
Mike Sundet's direct phone number is +164663*****
What schools did Mike Sundet attend?
Mike Sundet attended University Of Georgia - Terry College Of Business, Truman State University.
What skills is Mike Sundet known for?
Mike Sundet has skills like Marketing Strategy, Strategy, Marketing, Marketing Management, Marketing Research, Integrated Marketing, Customer Insight, Brand Management, Sponsorship, Advertising, Business Strategy, Consumer Products.
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