Mike Swanigan's Location
Anderson, South Carolina, United States, United States
Mike Swanigan's Contact Details
Mike Swanigan work email
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Mike Swanigan personal email
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About Mike Swanigan
A goal-oriented, self-motivated Executive and Hospitality Consultant with 30+ years experience in the hospitality and senior living industry who utilizes strong interpersonal skills and effective organizational abilities to drive revenue. Responsible for multi-billion dollar revenues and Owner Relationship Strategy for 3,600+ Franchise Hotels across North America.Utilizes strong internal and industry relationships to create opportunities for asset management and new development opportunities. Demonstrates powerful leadership and management expertise with industry proven results. Develops and implements service, sales and revenue strategies that produce significant return on investment and achieves company record revenue growth. Displays ability to successfully manage multiple brands and projects while gaining increased market share.
Mike Swanigan's Current Company Details
Verus Hospitality
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Owner and Co-Founder
Anderson, SC, US
- Website:
- verushospitality.com
- Employees:
- 2
Mike Swanigan Work Experience Details
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Owner And Co-FounderVerus HospitalityAnderson, Sc, Us
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Owner / Co-FounderVerus Hospitality Feb 2023 - PresentAnderson, Sc, UsAfter 30+ years in the hotel industry doing operations, sales, revenue, and service I wanted to devote my time to doing what I do best - helping hotel owners reach their true potential. Verus Hospitality provides step-by-step plans that allow owners to select tailored services ranging from Revenue and Sales to Operations and New Hotel Openings and Ramp Up. We are dedicated to owners who just need a little extra help managing their hotels and maximizing their NOI and profits. Take a look at our website and keep us in mind! www.verushospitality.com
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Vice President Of Revenue And SalesHawkeye Hotels Apr 2022 - Mar 2023Coralville, Ia, UsResponsible for Revenue Management, Sales and Marketing for the Hawkeye Hotels Portfolio of 55+ hotels which includes various brands with Marriott, Hilton, IHG, Choice, Best Western, Wyndham, and Radisson hotels. Direct revenue oversight for the entire Hawkeye Portfolio focused on increasing top line revenues and market share.● Developed and managed above property sales teams by creating processes and ways of working to increase RevPar and Market Share for individual hotels and the overall portfolio. ● Provided ongoing training and mentoring to hotel sales and catering teams with emphasis on brandsales/marketing tools, sales system training (Sales & Events, Delphi, etc)● Provided targeted sales support to hotels forecasting to miss budget, assisting with solicitationefforts and activities to advance prospective sales.● Spearheaded the sales takeover for newly acquired assets. This includes working with the existingsales team to protect existing accounts and previously booked groups and/or functions.● Led the pre-opening sales process for new hotels to ensure revenues were on the books prior to opening and a successful ramp to achieve fair market share.● Provided oversight and strategic direction for the Revenue Management Team with focus on brand system optimization, accurate forecasting, and ADR optimization.● Responsible for the Marketing and E-Commerce team that created revenue strategies around SEO optimization (Koddi), OTA content and campaigns, as well as brand content and new hotel openings. -
Regional Vice PresidentAtria Senior Living Mar 2021 - Apr 2022Louisville, Ky, Us• Developed and implemented successful strategies regarding labor, occupancy, expenses, and quality of services, and review and redirect activity, if necessary.• Created and developed sales strategies to increase optimal balance between rate and occupancy. Focused on selling strategies and techniques to achieve top 5% performance within the company.• Ensured that assigned communities comply with all aspects of operation, including personnel practices, in accordance with Atria policies and federal, state and local regulations.• Provided organizational leadership and influence in ensuring optimal performance to enable teams to succeed in the organization.• Oversaw the development of operational budgets and capital requirements. -
Svp OperationsParagon Hotels Feb 2018 - Mar 2021Chorley, GbResponsible for 20+ Marriott, Hilton, IHG, Choice and Wyndham hotels located in the Southeast United States with a total P&L of over $60 million, including the product quality, service quality and profitability of the entire portfolio. Direct oversight for the following areas.• Lead Regional Director of Operations in daily hotel management by following brand specific and Paragon Hotels’ standard operating procedures to exceed product and service targets. Implement and enforce new standard operating procedures which increased portfolio GOP from 43% to 46%.• Oversee the Corporate Director of Engineering and all aspects of the hotel assets including preventative maintenance and yearly capital projects.• Direct Vice President of Sales and Marketing and Director of Revenue Management to improve market share YOY for 3 years in a row with an average RGI of 127% for the portfolio.• Lead the Director of Operations Support to help create processes and ways of working that increased revenues, opened hotels more efficiently, reduced turnover, streamlined accounting processes, and increased GM and associate engagement scores. -
Rvp Of OperationsWhite Lodging Services Sep 2016 - Jan 2018Merrillville, In, UsResponsible for 16 Marriott, Hilton and Hyatt hotels located across the United States with a total P&L of over $88 million.• Operated hotels with services scores in the top 5% of the Marriott and Hyatt brands and in the top 20% of Hilton brand.• Hired, developed and directed General Managers who were responsible for Operations, Sales, Budgeting, AR, AP, Labor, Cap Ex and Forecasting.• Achieved top performance from GM Employee Engagement after the first year.• Created both on property and above property processes and ways of working to increase productivity and overall hotel efficiency.• Reduced GM turnover by more than 30% from previous year.• Partnered with ownership groups including Apple, RLJ and Blackstone (BRE). -
Independent ContractorIndependant Hotel Consultant Nov 2015 - Jul 2016Work with hospitality organizations to improve processes, revenues and overall performance. Focus on strategies to increase company ROI and employee engagement.Evaluate, create, and implement Standard Operating Procedures within the hospitality industry to improve operational efficiency. Expertise in Operations, Leadership, Revenue Management, Asset Management, Sales and Sales Deployment.Provide market and hotel analysis with research and Pro Forma reporting to evaluate potential hotel acquisitions. Provide Asset Management recommendations based on market conditions, capital expenditures, human capital resources, and asset conditions.Available for consulting, asset management, and property management with a proven track record of performance and positive owner relationships.
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Vp Of Hotel Performance SupportIntercontinental Hotels Group Sep 2012 - Oct 2015Windsor, Berkshire, GbOversee the Operations Team responsible for six different IHG brands across 1,700+ hotels in the Eastern United States and Canada producing $5.8 billion dollars in annual revenues. Develop strategies to grow revenue, market share, create sales culture, enhance service and improve quality via influencing licensees to implement actions and operational tactics. Guide team members in functional areas including operations, sales, revenue and service consulting. Serve as the point of contact for IHG’s Top 50 ownership and management companies to develop stronger relationships and new development opportunities. -
Vp Of Market PerformanceIntercontinental Hotels Group Jan 2012 - Sep 2012Windsor, Berkshire, GbResponsible for IHG’s new way of working that focused on the 4 largest markets in the US providing the highest rate of return for IHG and their franchisees. Coordinated market level activities, marketing and promotions to increase IHG’s market share for 8 IHG brands represented within the markets. Directed and influenced IHG departments (America Sales, E-commerce, Quality, Human Resources, Owner Relations, and Marketing) to improve IHG’s position within the industry. Established the infrastructure for IHG’s new way of working for deploying field support teams for franchise hotels in North America.
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Director Of Hotel OperationsIntercontinental Hotels Group Sep 2009 - Jan 2012Windsor, Berkshire, GbResponsible for a team of 90+ directors and managers overseeing 2,600+ hotels across North America with an operating budget of $14.8 million dollars. Responsible for approximately $6 billion dollars in annual IHG revenues. Provided overall direction and guidance of a portfolio of hotels to maximize profitable growth and return on investment. Developed and implemented strategies and business plans for Holiday Inn and Holiday Inn Express hotels across North America. Areas of responsibility included: direction of field-based team providing wide ranging hotel consultation services; field sales and marketing responsibilities to improve hotel revenues and market share; and served as company expert on all operational aspects related to the franchise and company managed hotels. Ensured key operational business and brand objectives were met to achieve annual targets and goals. Enhanced relationships with franchisees with emphasis placed on top revenue producing management companies.
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Regional Director - West RegionIntercontinental Hotels Group Jan 2005 - Sep 2009Windsor, Berkshire, GbResponsible for 18 direct reports and 400+ hotels across the western United States with an operating budget of $1.2 million dollars. Responsible for approximately $1.2 billion dollars in top line revenue. Provided strategic leadership and direction to develop and implement strategies that maximized franchise hotel performance of mid-scale brands in the North American portfolio. Developed strategies to grow revenue, create sales cultures, enhance service and improve quality via consulting/directing external clients in the use of systems and utilization of the resources available for mid-scale hotels. Demonstrated the ability to lead and motivate groups and individuals. Analyzed situations creatively and strategically to successfully mediate and negotiate with individuals and groups internally and externally.
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Senior Area ManagerIntercontinental Hotels Group May 2002 - Jan 2005Windsor, Berkshire, GbIn addition to Area Manager duties listed below, Senior Area Manager responsibilities included additional projects and development of key franchise initiatives, primarily the Sales and Revenue Diagnostic Tool (SRDT) and the Strategic Selling To Enhance Performance (STEP) tool. As one of the lead members of the SRDT team, developed a framework, wrote training material, tested the tool in top 25 markets, and provided training delivery to the consulting team. Responsibilities also included mentoring and training new Area Managers in systems, revenue, and sales routines.
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Area ManagerIntercontinental Hotels Group Jun 2000 - May 2002Windsor, Berkshire, GbProvided consultation, on-site training, regional training, and coaching to hotel owners and managers within the Colorado region, which consisted of 40-50 hotels including Holiday Inn, Holiday Inn Express, and Staybridge Suites. Developed tactical and strategic plans to maximize hotel profits and improve customer satisfaction. Identified training needs; coordinated training efforts based on needs (i.e., Regional Workshops); and delivered training to groups of hotels and their management staffs.
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General Manager/Director Of SalesCandlewood Suites® Hotels Apr 1999 - Jun 2000UsProvided direction and leadership for the extended Stay hotel with 100 rooms and total projected revenue of 1 million dollars. In addition to the day-to-day operation of the hotel, assisted in developing and maintaining the marketing plan and sales budget for the hotel. Cultivated and qualified leads generated from cold calls, sales blitzes, and existing accounts. Developed and implemented new rates for corporate, preferred and negotiated accounts. Provided supervision for staff training and development. Established several room contracts with local and national corporate clients. -
Adjunct InstructorDes Moines Area Community College Jan 1996 - May 2000Ankeny, Ia, UsInstructed students in Front Office Operations courses and assisted in Gourmet Serving course. Developed course outline, tests, quizzes, and assignments. Organized projects and in-class discussions. Supervised and critiqued students during the serving of several multi-course gourmet meals. -
Conference Sales DirectorIowa State University Oct 1994 - Apr 1999Ames, Iowa, UsIntegrated new marketing ideas and concepts into the existing marketing plan. Supervised staff and set-up personnel for conferences, meetings, and site tours. Focused on university, association, youth, and religious markets to develop new contacts and relationships. Participated in weekly sales calls to clients. Produced full-scale bids for conferences ranging in size from 20 to 10,000 attendees. Attended and exhibited at several national trade shows. -
Front Office ManagerHoliday Inn Jun 1992 - Oct 1994Interviewed, hired, and trained all front desk employees. Created a system of documentation for employee responsibilities, performance, and activities. Ensured proper levels of professionalism, communication, and performance with guests and between departments. Provided employee reviews. Served weekly shifts as Manager on Duty. Addressed and resolved areas of conflict and guest concerns.
Mike Swanigan Skills
Hotels
Hotel Management
Leadership
Hospitality
Yield Management
Revenue Analysis
Pre Opening
Hospitality Management
Hospitality Industry
Rooms Division
Tourism
Resorts
Front Office
Property Management Systems
Customer Satisfaction
Food And Beverage
Opening Hotels
Hotel Booking
Micros
Meeting Planning
Guest Service Management
Banquets
Opera
Leisure
Budgets
Training
Team Building
Hotel Administration
Forecasting
Restaurants
Rooms Division Management
Cost Control
Convention Services
Onq
Income Statement
Revenue Forecasting
Catering
Restaurant Management
Lodging
Pre Opening Experience
Business Development
Sales Management
Conference Services
Leadership Development
Asset Management
P&l
Organizational Leadership
Budgeting
Mike Swanigan Education Details
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Iowa State UniversityHotel & Restaurant Mgt.
Frequently Asked Questions about Mike Swanigan
What company does Mike Swanigan work for?
Mike Swanigan works for Verus Hospitality
What is Mike Swanigan's role at the current company?
Mike Swanigan's current role is Owner and Co-Founder.
What is Mike Swanigan's email address?
Mike Swanigan's email address is mi****@****els.com
What schools did Mike Swanigan attend?
Mike Swanigan attended Iowa State University.
What are some of Mike Swanigan's interests?
Mike Swanigan has interest in Civil Rights And Social Action, Children, Education, Economic Empowerment.
What skills is Mike Swanigan known for?
Mike Swanigan has skills like Hotels, Hotel Management, Leadership, Hospitality, Yield Management, Revenue Analysis, Pre Opening, Hospitality Management, Hospitality Industry, Rooms Division, Tourism, Resorts.
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