Mike Swartz Email & Phone Number

Chicago, Illinois, Us

Senior executive in charge of go-to-market strategy, revenue and account growth, and business development for Bounteous’ Consumer Business Unit (Retail, Consumer Goods, Travel & Hospitality, and Media & Entertainment). Responsible for oversight and orchestration of overall BU growth activities; identification and prioritization of Ideal Customer Profile (ICP) within target industries; cross-functional development of industry-relevant offerings; management of marketing and prospecting strategy; and partnering with technology vendors to grow platform business.

New York, Us

Client Partner and Senior Advisor to Fortune 1000 brands across B2C, B2B and B2B2C sectors. Provide C-suite and senior level clients with data-driven insights, strategic direction, technical advisory and operational plans to achieve sales, revenue, profit and cost improvement objectives.Manage portfolio of key accounts with focus on retail, QSR and direct-to-consumer clients. Responsible for the origination, nurturing and closing of sales opportunities through account-based marketing, client relationship development, thought leadership, solution design, commercial negotiations and sales. Oversee diverse, cross-functional teams of up to 30+ individuals representing account management and sales, research, strategy and experience design, marketing and media services, data and analytics, product development, systems integration and operations.

New York, Us

Managed the Marketing Services portfolio of Midwest clients to deliver double digit revenue growth while exceeding individual sales target. Responsible for account prioritization, new business development, sales management and program delivery. Oversaw a team of 50+ practitioners across performance marketing, digital media, personalization, experience analytics, experience optimization and content production with responsibility for hiring, talent development and retention. Served as Marketing SME and Client Marketing Partner to form trusted advisor relationships at the C-Suite and senior executive levels. Partnered with Accenture industry and capability leaders to deliver multi-tower transformation programs for clients.

New York, Us

Managed North America portfolio of digital and marketing services engagements for Accenture’s Retail Industry practice to deliver 25% YOY sales growth across 30+ priority accounts and new client pursuits. Responsible for account-based marketing and business development activities including account prioritization, opportunity origination, solution design and sales management. Led joint offering development and go-to-market activities for strategic partnerships with Adobe, Google, Meta, Microsoft and Salesforce. Consulted with C-Suite and senior level clients in the areas of Growth Strategy, Marketing Transformation, Operating Model Design, Personalization, Loyalty and Marketing Services. Provided thought leadership through publication and industry speaking engagements.

Hoboken, Nj, Us

Originally hired by Deltak, a leading provider of marketing, enrollment and academic services to public and private universities in the U.S. and U.K. Recruited to drive revenue growth through data-driven marketing, optimize customer acquisition costs and improve the maturity and scaled delivery of marketing and digital capabilities. Responsible for branding, creative design, content marketing, product development, lead generation, customer acquisition, customer retention, site monetization and analytics.* Served on the Executive Leadership Team which sold the Deltak business to Wiley for $220,000,000 in October 2012.* Oversaw annual marketing budget of $35,000,000+ to deliver year-over-year sales growth of 16%.* Managed portfolio consisting of 40 university partners, 200+ degree programs, and 40+ website properties and associated landing pages and social media accounts to achieve year over year enrollment growth in three consecutive fiscal years.* Created an industry leading Marketing Services organization through the development of advanced audience segmentation and targeting capabilities resulting in year over year improvements to inquiry-to-acquisition conversion rates.* Led the growth of the Marketing Department from a staff of 25 to 80+ full time marketing professionals.

Plano, Texas, Us

Senior executive in charge of marketing for JCPenney’s Growth Brands Division and joint venture with Hearst Media. Hired by the Divisional CEO to grow JCPenney’s share of emerging markets by launching new online businesses which combined retail merchandising and editorial content to create innovative D2C concepts and customer experiences. Successfully launched GiftingGrace.com, an online Retailer specializing in unique and brand name gifts. The Growth Brands Division was dissolved in 2012 to focus on investment needs in the core Retail business.* Oversaw all marketing activity, including strategy, branding, customer experience, digital product development, print and digital advertising, SEM, SEO, email marketing, social media, photography and strategic partnerships.* Within the first 120 days of launch, drove more than 1,800,000 unique visitors to GiftingGrace.com and acquired more than 25,000 new customers to exceed all top line sales objectives.* Managed $6,500,000 budget effectively to achieve all pre- and post-launch business objectives.* Led JCPenney’s strategic partnership with Hearst Magazines, including multi-channel national advertising campaigns in Oprah Magazine, Good Housekeeping and Redbook.* Launched a social shopping community spanning website, Facebook, YouTube and Pinterest channels.

Minneapolis, Mn, Us

Senior director in charge of loyalty program development, digital strategy, marketing and customer experience design for Fortune 1000 brands in the Retail, Travel & Hospitality, Airline, Consumer Goods and Technology industries. Held responsibility for sales, strategy and delivery of marketing programs and campaigns through website, online advertising, search engine, email, social media, mobile and direct marketing channels. Oversaw strategic planning, customer experience design and product management for Carlson Marketing’s loyalty technology products and platforms.* Delivered 200% increase in year-over-year billings for loyalty, digital marketing and ecommerce programs.* Led business development initiatives resulting in more than $10,000,000 in agency billings.* Oversaw creation of proprietary products: mCertsTM mobile gift cards, mobile technographics segmentation, mobile reader application for on-pack code entry and Smart Rewards ecommerce platform.* Director in charge of strategy and digital marketing for Radisson Hotels resulting in $44,000,000 in reservations.

New York, Ny, Us

Director in charge of the agency’s Strategic Marketing Services business, including research, strategic planning, business analysis, analytics and marketing optimization. Worked with both traditional “above-the-line” advertisers and “below-the-line” marketers while overseeing digital strategy, online advertising, email marketing, affiliate programs, ecommerce, SEM and web analytics services.

Minneapolis, Minnesota, Us

Director in charge of interactive marketing and eCommerce services for all clients; directed agency corporate marketing initiatives; and managed key accounts and client services team for award-winning digital agency specializing in creation of online experiences, fully integrated cross-channel campaigns and brand platforms. Led business development and sales activities to drive key account growth.

Contracted by ShopNBC’s executive team to lead digital strategy and technical projects whichintegrated television and Internet properties into a single shopping and entertainment portal. Served as digital strategist and business analyst in support of ShopNBC's partnership with Yahoo!ShoppingVision. The partnership featured the simulcast of entertainment and shopping programming across television and Internet properties with display advertising included throughout Yahoo!Shopping's network of properties. Performed due diligence for corporate acquisitions, including Fan Buzz, What’s Hot Now and The Museum Company. Resulting acquisitions drove incremental revenue to the core home shopping business.

Us

Plural, acquired by Dell Computer, in 2001, was a strategic interactive consulting and development firm. Propelled by nearly 500 skilled strategists, creative specialists and technologists. Plural delivered business-critical interactive solutions to Global 2000 companies and Internet startup ventures.* Senior digital strategist and business analyst for the launch of Polo.com, Ralph Lauren Media’s (RLM) first venture into the world of online retail. Oversaw online brand development, user experience design, functional requirements definition and web analytics. Also responsible for aspects of the back office eCommerce operations, including customer service, CRM, performance measurement and reporting that enabled executive leaders and investors to monitor financial, inventory management, website traffic and customer service performance levels.* Strategist responsible for the creation of a business plan to leverage Minnesota Public Radio’s (MPR) broadcast properties in an online format. The plan consisted of technical, operational, financial and marketing components for creating an enhanced MPR web presence. Delivered presentations to private equity and venture capital investors resuming in subsequent offers for investment.

Mba

Bachelor Of Science (B.S.)