Mike Sweeney

Mike Sweeney Email and Phone Number

Fractional CMO and Strategic Marketing Advisor @ No-company. (Self-employed.)
Washington, DC, US
Mike Sweeney's Location
Washington DC-Baltimore Area, United States, United States
Mike Sweeney's Contact Details

Mike Sweeney work email

Mike Sweeney personal email

n/a
About Mike Sweeney

At Right Source Marketing, we help B2B companies get value out of content and prove marketing ROI. Ten years ago, companies were scrambling to create content — any content. Today, data tells us that there is lots of unused content out there, but people keep making more, and most marketers can’t figure out how to tell if it’s all working. We work with companies who recognize all of that, and who are committed to standing out from the lookalike-content crowd. We are content marketing experts — helping clients succeed with content marketing long before most marketers had even figured out what the term meant. But rather than just counseling clients to create MORE content, we focus on creating and marketing EFFECTIVE content. I created Right Source more than a decade ago to solve the problem I was facing in running corporate marketing departments: when working with agencies, consultancies, or creative shops, I could never find a group that offered 99th-percentile strategy and 99th-percentile tactical execution in the same place. Right Source creates data-backed strategies and plans and then helps companies, even in the most niche industries, create and market the highest quality content. We’re helping our clients understand how to get value out of content they have, what they need to create to reach the right audience at the right time, and how to prove that their budgets were well spent.Sound like what your company needs? Let’s connect - message me on LinkedIn or email me direct at msweeney@rightsourcemarketing.com.

Mike Sweeney's Current Company Details
No-company. (Self-employed.)

No-Company. (Self-Employed.)

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Fractional CMO and Strategic Marketing Advisor
Washington, DC, US
Website:
no-company
Employees:
39894
Mike Sweeney Work Experience Details
  • No-Company. (Self-Employed.)
    Fractional Cmo And Strategic Marketing Advisor
    No-Company. (Self-Employed.)
    Washington, Dc, Us
  • Brg Communications
    Executive Vice President Of Digital
    Brg Communications
    New York, Ny, Us
  • Right Source Marketing
    Co-Founder & Chief Executive Officer (Ceo)
    Right Source Marketing May 2017 - Present
    Reston, Va, Us
    As CEO of Right Source Marketing, my role is to set vision and direction, build and lead the team, guide company performance, steward all resources (human and financial), and establish the culture. We help B2B companies create and market EFFECTIVE content in order to get more value out of content and prove marketing ROI. Our clients — CEOs, CMOs, VPs of Marketing, and Directors of Marketing — recognize that the content landscape has become cluttered and consumers tune out much of it. Yet they know that consumers DO still consume content, but only the well-strategized, well-written/produced, well-targeted, well-promoted kind.Our clients often come to us with some of the following pain points:-Lack of a REAL content marketing strategy or plan-Inability to measure which content is working/ROI-Unclear on how to use data to inform content production choices-Poor distribution/lack of eyeballs on content-Lost on which marketing technologies to useMy team is a collection of elite talent spanning strategy, content, design, technology, and media, and we’ve solved the problems above, plus a variety of others, for dozens of B2B companies.
  • Right Source Marketing
    Chief Strategy Officer & Managing Partner
    Right Source Marketing Aug 2016 - Present
    Reston, Va, Us
  • Right Source Marketing
    Chief Content Officer & Managing Partner
    Right Source Marketing Aug 2013 - Present
    Reston, Va, Us
  • Right Source Marketing
    Managing Partner
    Right Source Marketing Feb 2009 - Jul 2013
    Reston, Va, Us
  • Georgetown University
    Adjunct Faculty - Marketing
    Georgetown University 2009 - 2013
    Washington, Dc, Us
    Developed and taught course in Interactive Marketing to working professionals in marketing certificate program.
  • Sweeney Marketing
    President
    Sweeney Marketing Oct 2006 - Feb 2009
    Sweeney Marketing was a hybrid marketing consultancy and marketing communications agency that helped clients identify, plan and execute a marketing strategy to drive customer acquisition and retention. With an eye always on marketing measurability and accountability, Sweeney Marketing delivered flexible solutions for clients looking to capitalize on the power of integrated marketing, advertising and public relations programs.
  • Angel.Com
    Director, Marketing & Public Relations
    Angel.Com Feb 2004 - Oct 2006
    Recruited by MicroStrategy (NASDAQ: MSTR) to lead marketing efforts for the company’s Angel.com subsidiary. Supervised all lead generation and nurturing activity, marketing communications, public relations, partner marketing and associated staff and vendors.
  • Gamebase, Inc.
    General Manager, Marketing & Operations
    Gamebase, Inc. 2002 - 2003
    Recruited by GameBase upon its acquisition of Sandbox.com to manage site operations and marketing. Developed business strategy and long-term/short-term tactical plans to meet objectives and growth plans. Managed vendor, partner, and licensing relationships.
  • Sandbox.Com
    Director, Marketing & Public Relations
    Sandbox.Com Apr 1998 - Nov 2001
    Developed and implemented strategic marketing plans designed to support revenue growth and branding objectives. Established and monitored marketing budgets. Managed all product launches, public relations, and trade events, serving as the corporate spokesperson.
  • Octagon
    Marketing
    Octagon 1997 - 1998
    Stamford, Connecticut, Us

Mike Sweeney Skills

Digital Marketing Marketing Strategy Integrated Marketing Email Marketing Lead Generation Marketing Communications Strategy Marketing Social Media Marketing Business Development Social Media Sem Interactive Marketing Web Marketing E Commerce Public Relations Online Marketing Marketing Research Seo Online Advertising Ppc Competitive Analysis Market Research Content Strategy Search Engine Optimization Market Planning Direct Marketing Content Marketing Enterprise Content Management

Mike Sweeney Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Marketing
  • Delbarton School
    Delbarton School

Frequently Asked Questions about Mike Sweeney

What company does Mike Sweeney work for?

Mike Sweeney works for No-Company. (Self-Employed.)

What is Mike Sweeney's role at the current company?

Mike Sweeney's current role is Fractional CMO and Strategic Marketing Advisor.

What is Mike Sweeney's email address?

Mike Sweeney's email address is mi****@****ing.com

What is Mike Sweeney's direct phone number?

Mike Sweeney's direct phone number is +170388*****

What schools did Mike Sweeney attend?

Mike Sweeney attended University Of Notre Dame, Delbarton School.

What skills is Mike Sweeney known for?

Mike Sweeney has skills like Digital Marketing, Marketing Strategy, Integrated Marketing, Email Marketing, Lead Generation, Marketing Communications, Strategy, Marketing, Social Media Marketing, Business Development, Social Media, Sem.

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