Mike Welsh Email & Phone Number

Various

Helping a global team of inspiring creatives, developers & consultants discover new ways to help clients transform their experiences by being curious about data and discovering human driven moments of achievement for their customers.Learning what truly transforms the human experience and letting that lead clients through their own moments of change. Chopping down silos, taking chances, pushing for movement and moving teams toward awesome by challenging the conventional thinking that defends inertia and stasis.Relentlessly curious, a foolish storyteller with a bias toward acting. Purpose driven creative for some of the world's largest and smallest brands (Wawa, Panera, GSK, Pfizer, Otsuka, The Childrens Place, kaléo, UPMC, PetPlan, YVR, Weight Watchers, Exxon Mobil, The Weather Channel, Chick fil A, Amazon, AWS, Philips, UCB, Local Now) Humble and hungry for human. Driven. Outcomes.

Greater Philadelphia Area

Play an integral role in setting strategic direction for brand communications, developing consumer insights, garnering learning from the usability lab and working collaboratively with other departments in presenting perspectives and direction to the large roster of clients (Tumi, Levis, Petsmart, Ralph Lauren, Calvin Klein, Kenneth Cole, GNC, Lucky Brands, Aldo, Toys R Us, Dicks Sporting Goods, Peak Performance (EUR), Paypal). Take all the learning and intelligence harvested by the internal talent and organize, develop and express client and agency principles in the dynamic industry. Identify and leverage market and customer insights into meaningful brand ideas, commerce insights and insights into offline and online behaviors. Omni-channelWork closely with account management and creative teams to become a valued strategic partner both internally and externally. Brand StorytellingCreate a "iterative workshop" style environment dialogue that inspires creative thinking among diverse groups of people. Whiteboards, Debates, User CenteredLead teams in developing compelling, single-minded strategies and briefs that inspire great creative. Direction, Leadership, Self AwarenessProvide an agency perspective on market research planning, execution and translation. Participate in new business efforts’ conducting market research, writing the creative brief, and presenting key insights to the prospective client. Pitches, Presentations, ConversionTake a leadership role in developing and inspiring brand-building and commerce-building ideas and communication strategies. Experience Architecture, Brand+Commerce BalancePerform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats. Business, Markets, Products, ModelsAbility to thrive in an agency style environment and is willing to betray the norm.

Responsibility for product development and release management of the expensewatch.com service. Designed and directed various aspects of the product life-cycle, customer research and usability, market segmentation and analysis, competitive intelligence as well as release management and research and development of new features and product expansion. Lead in efforts to expand and enhance product at all levels including but not limited to the products' user experience, scalability, marketability and feature completeness.Develop and implement design methodology to enable most efficient use of resources. Manage Process & ExecutionComplete high-level use cases, facilitated business and functional requirements sessions as well as all aspects of experience design process. Define Functionality, Make StuffComplete customer focus groups and product reviews with internal and external clients. Listen, Learn and PlanWork with marketing, development and sales on all areas of product development and support. Pitch, Produce, Demo, SellParticipate in many industry and trade publications and panel various conference sessions as well as host and moderate many webcast/podcasts establishing expensewatch.com as a thought leader in the expense management/SaaS (software-as-a-service) space.

Responsible for all aspects of brand management, lead generation, search engine optimization, application interfaces, design and development of all external and internal facing materials. Developed programs and promotions to deliver maximum quality leads for lowest cost. Utilized design experience and marketing skills to deliver high quality well designed materials to create a balanced set of brand-managed business building solutions and experiences.Developed Webcast/Podcast strategies to deliver demand with in house production and hosting of all activities.SEO/SEM Techniques to improve organic results and effectively managed paid campaigns.Managed trade show attendance and participated in many panels and speaking engagements.Directed design, writing and PR teams in planning and execution of marketing activities.

Sr. Design Manager, Managed info designers and info architects as well as writers to complete various large scale web applications for institutional lines of business including; web trading, retirement plan management as well as internal application migration to the web. Both current and future design process development and interdisciplinary team environment.

Teach various design and typography courses in an Associates program in visual communications.

Build The ActivityOne brand. Concept communication strategies and materials for: the web site, venture presentations; consumer product reviews; event marketing and business development.Product design; UI design; user experience; information architecture; transaction logic and reporting. Assisted in marketing/sales planning efforts. Manage all creative properties including co-branding and marketing research. Implement design of site content. Develop working product within 60 days.

Creative team-centered development of in-house projects for the nation's third largest hospital management corporation, including print ads, multiple media campaigns, all print collateral, posters, direct mail, web sites etc. Sourcing all related vendor services and managing vendor activity, including press checks and photo-shoots, etc.Manage and maintain all aspects of the in-house agency, which serves 72 facilities in 22 states. Including but not limited to concept, design and implementation of agency workflow, equipment and growth structure. Managed six direct reports focusing on their creative development and career path.