Identify and work with Academia, Startups and Companies to commercialise their ideas, inventions, technologies, in collaboration with NUS Enterprise, for the Asian and other Global markets.

Managed and coached Regional Sales Team and developed strategies to partner Global Key Accounts to meet Sales targets. Worked with local teams to identify business growth opportunities in new markets and regions. Responsible for profit and loss targets for Japan operations.Developed Industrial minerals sales and marketing strategies to grow business in Ceramics, Coatings, Polymer, PCB, Display Glass, Float & Container Glass and Electronics sectors.

Managed Regional Sales Team and Local Distributors to achieve sales and business growth targets for Borate business in Asia Pacific.Developed and implemented logistics solutions with business partners to secure and growth business and improve Customers' Satisfaction.