• Modernized company from traditional (Outlook/Excel) operations and implemented hybrid Microsoft Office 365/SharePoint/Teams and Zoho One line of business, optimizing entire company • Created an environment that gathers analytics & supports empirical tracking of KPI's, enabling business dashboards and business visibility which didn't previously exist • Deployed high impact Zoho CRM implementation with extensive customizations to suit global sales channel management. • Created CRM Sales structure (tracking, qualification, pipeline reporting) & processes that didn't previously exist. • Implemented private cloud infrastructure for PDM/Solidworks environment, enabling future scale to teams of CAD engineers • Executed deep implementations of Zoho across departments, spanning Zoho modules of CRM/Project/Desk/SalesIQ/Forms/Creator/Sign/Contract/People/Learn/Webinars • Implemented Zoho Desk for service team, integrating service alerts from field equipment • Managed hardware assets • Established Disaster Recovery plan & protocols • Implemented Sales, Support, Marketing & Investor portal

• Refreshed & redeveloped existing SHARC brand, creating official brand identity system/guidelines to showcase SHARC as a world class brand • Designed & implemented all new Wordpress website, increasing visitors from 600/month to over 10k/month and producing an average ~4 Sales Leads per week for industrial projects typically worth >$100k each • Captured, optimized & clearly defined value proposition for company, products and verticals. • Interviewed & worked closely with Sales/stakeholders to develop supporting materials that close Deals. • Worked closely with Engineering/Ops to unbury technical data that highlights value proposition. • Created a social presence (LinkedIn, Facebook, Twitter), tripling followers within 18 months • Personally did hands-on custom graphics design across Powerpoint, Adobe Creative Suite (Photoshop/Illustrator/InDesign/Premiere/Audition/Spark) and numerous other products • Cost effectively shot, edited & produced videos in-house using drones, multi-camera audio/video and Adobe Premiere/After Effects for customer testimonials and product promotion • Managed a team of 10+ vendors to deliver on TV, radio and earned media/investor relations campaigning • Worked close with CFO & Investor Relations team to develop Investor Relations materials • Developed & deployed SEO strategy, generating keyword references for media & content generation • Executed deep digital ad strategy & remarketing across numerous platforms • Architected complex Standard Operating Procedures for campaigning, events, media communications to help make Marketing team more effective & scalable • Worked with global sales channels/distributors • Developed 3D models, storyboards and animations/Virtual Reality specifically designed to resonate with our technical engineering audience driving key value proposition • Developed all key digital & print materials, including case studies, sales folders and testimonials

Growing to 5 locations and over 100+ staff across Canada and acquiring over 21,000 active patients in under 21 months, HMED was one of Canada’s most successful & fastest growing cannabis clinic networks from 2017-2019.• Took control of marketing projects, vendors & systems and built out a mature, sustainable & scalable model• Reviewed & revamped previously existing collateral to align with new messaging• Directly managed a team of 6 marketing staff including Marketing admin, SEO/SEM, social, web developer, graphics design and a software/integration developer.• Responsible for close to $1M Canada-wide marketing budget• Managed & engaged with numerous media vendors, pushing them to maximize our investments• Designed & implemented national campaign spanning print/digital billboards, radio, transit shelters, direct mail, events, multi GPS-tripwire digital ads, authority-building SEO campaigns and customer journey email campaigns.• Interpreted analytics data and actively pivoted campaigns to increase ROI• Creatively worked within Cannabis Act guidelines to deliver strong messaging & differentiation

• Vetted technical vendors, projects & costs related to IT, systems & technology• Assessed & revamped existing infrastructure to be cloud-first, secure, scalable & cost effective• Organized, consolidated and documented IT systems for 5 national clinics across numerous platforms• Implemented enterprise network monitoring & asset management• Spec’d, tested & rolled out numerous high-impact projects: CRM, expense tracking, project task management, HR, email drip automation, event management, salesforce automation, analytics• Migrated systems from Windows to ChromeOS, greatly reducing cost & complexity while supporting mandate of security & scalability• Setup secure password management across organization• Rolled out remotely managed in-clinic digital display network based on ChromeOS kiosk mode• Worked with Legal team to perform forensic/network audit to ensure security & regulatory compliance• Rolled out scalable in-house HD network video security system with no fees• Was primary technical lead for HMED Connect, a national telemedicine platform on iOS/Android• Developed advanced business analytics & reporting engine, which correlated patient visits with campaigns

• Took over Marketing after company merger, establishing new standards for systems & collateral• Built new website, website video explainer & all supporting collateral (brochure for each major service)• As a Microsoft Gold partner, consulted with businesses to align business technology with outcomes• Chief advocate, designer and Administrator for Dynamics CRM system• Toured as a presenter giving Microsoft Teams advice to groups of IT professional & business owners• Ran a team of 5 Marketing professionals (CRM developer, web designer, SEO/SEM, Project Manager, social media manager) and established new line of business for ESW “Marketing as a Service”• I was profiled on the Microsoft Partner site for my innovative marketing approach• I planned & executed a successful series of recurring lead generation Events across Calgary, Grande Prairie and Fort St. John.

• After merging Remotely Yours client base with ITnorth (40 servers worldwide) I took an executive position and launched the Calgary office• Grew offices across Calgary, Fort St. John and Victoria regions• ITnorth became a multi-award winning Microsoft partner, earning global recognition• Developed business nationally while growing Key Accounts• Marketing, automation and IT business advisory across small business to enterprise oil & gas clients• Led First Nation initiatives and established relationships throughout Western Canada, which eventually became a pillar of ESW/ITnorth’s portfolio.

• Founded Linux-based software company which evolved into an all-in-one service for small business that included managed server infrastructure, web design, marketing and IT business advisory. • Remotely Yours grew to over 40 international installations and a mature marketing consulting practice that helped hundreds of small business owners benefit from technology, delivered as a managed service model.

• Developed business unit & brand “Canada VM” to compliment SEBO’s Enterprise Storage/Data Center offerings, providing Canadian-soil based VM/server hosting for privacy sensitive Canadian businesses.

SEBO Systems provides Data Center Storage solutions for Large Organizations (Healthcare, Government) and Private industry (Oil & Gas, Energy, Industrial) that require enterprise level solutions.• Sales of Enterprise Storage & Networking equipment and related Account Management • Developed collateral & implemented technology improvements (Salesforce CRM, custom web tools) to track and deliver measurable ROI.

• Director of Marketing for publicly traded (RTS.V) company• Marketed DRM (Digital Rights Management) security software product that protects confidential intellectual property online. • Was Team Lead for the Rights Clearing House Federal Government project, for simplifying music licensing and royalty management online.

Combined Sales and technical support responsibilities with actively building marketing materials to support the IT services, products and services offered by Jaguar Systems.

Supported the HARBOR MVS-mainframe based network backup solution, supporting major customers such as Alberta Treasury Branches and ICBC. Helped develop, support and train users on a proprietary scripting language used for unattended remote system upgrades and backups.

Did technical & marketing support for the HARBOR MVS mainframe backup solution, as well as developed materials (web, print, brochures) to support Sales and Support efforts.