Mike Taylor Email & Phone Number

Long Beach, Ca, Us

Cincinnati, Oh, Us

St Louis, Missouri, Us

Led development of marketing strategy and associated tactics and campaigns to drive sales, customer engagement, and brand awareness for innovative provider of healthcare IT and data management solutions.

St Louis, Missouri, Us

St Louis, Mo, Us

Charged with top-line growth and maintaining client satisfaction for enterprise level health system clients totaling over $15 million in annual revenue for largest provider of medical coding outsourcing services in the U.S. Key clients include major health systems such as Rush University Medical Center, McLaren Healthcare, SSM Health, St. Luke's Health System, Novant Health, Banner Health, and Care New England.• Achieved 108% of targeted revenue in latest fiscal year.• Received average client satisfaction score of 9.7 out of 10.• Successfully added new service lines in 50% of client base.• Received “client manager of the year” in latest fiscal year.

St Louis, Mo, Us

Responsible for all strategic and tactical marketing initiatives for $100 million private provider of health information management outsource solutions to short term acute care healthcare providers. Areas of focus include value proposition/strategy development, brand management, lead generation, content development, thought leadership, sales collateral, marketing automation, website and social media management.• Increased year over year sales leads by 157%.• Created and hosted six client webinars in 2017 averaging 105 attendees each.• Reached 25 media placements with ad equivalency rate of $100,000 in 2017.• Brand reach metrics year over year -- website visits +14%, blog subscribers +67%, social media followers +25%, speaking engagements +140%

Mobile, Al, Us

Responsible for managing sales team for front end revenue cycle SaaS solutions for health care providers that prevent denials, reduce bad debt, increase collections, and improve the patient experience. Matched 2013 annual sales within first six months of 2014; 2014 sales forecasted to be double of previous year despite having three vacant territories for much of the year.

Deliver actionable management consulting services across multiple commercial functions including strategic and tactical marketing initiatives, sales force structure and effectiveness, strategic planning, and competitive intelligence.• Developed and launched direct marketing campaign to current clients and prospects for Medicaid advocacy service line resulting in 5 new client engagements by creating call-to-action on incremental reimbursement opportunities for hospitals in states participating in Medicaid expansion.• Developed and launched sales organization structure with segmented target accounts to balance overall workload per territory and optimize sales efforts and revenue generation. • Successfully attained prestigious preferred vendor designation (HFMA Peer Review) from leading trade association for client; first and only organization to have its entire suite of services achieve such status.

Responsible for the development and implementation of new business models from emerging digital media technologies and trends ultimately leading to increased revenue streams for agency with $70 billion in annual billings.• Created GMS Local, a new business platform optimizing digital media for national brands with a multi-location footprint to connect with consumers locally.• Created 20% growth in digital media billings through the creation and implementation of new online media platform for national brands including Pizza Hut and Radio Shack.

Paris, France, Fr

Identified and developed regional business opportunities for $30 billion global pharmaceutical company based on analytics of primary and secondary data sources. Led business planning process and initiatives and analyzed extensive data sources to diagnose regional business performance.• Led innovation plan and overall development of consumer web site utilizing cognitive behavior therapy to assist patients with the initiation of insulin, creating incremental revenue opportunities for $5 billion brand.• Launched Long Term Care pilot that achieved an ROI of 1.45/1 by implementing a unique selling model involving account vs. physician level sales activity with multiple key stakeholders in the facility. Success led to expansion of 11 additional territories in 2010 with regional volume growth of 14% vs. 8% for the Nation.

St. Louis, Mo, Us

Directed strategy and tactics for food ingredients business with over $100 million in revenues.

Stockholm, Se

Leadership of sales and marketing team comprised of more than 50 people responsible for product management, sales direction, and marketing communications for $60 million global provider of clinical oncology software.

Dublin, Ireland, Ie

Led marketing initiatives for $300 million US nuclear medicine business, including overall strategic plan, product specific marketing strategies and new business development.

Executive Mba

Bs, Marketing