Mike Thompson Email & Phone Number

Toronto, Ontario, Canada

Promoted to Brand Strategy Manager to champion the expansion and oversight of the Intelex brand, strategically unifying internal teams and external audiences, prompting heightened market awareness, enhanced company profitability, and a compelling, consistent representation across all platforms.•Revolutionized Intelex's brand for the first time in its 30-year history, crafting a new visual identity and messaging strategy that harmonized with the evolved vision, mission, and corporate strategy, achieving a significant expansion in brand perception within a few months.•Developed and executed promotional strategies, marketing campaigns, social platforms, press relations, events, thought leadership, and content creation, boosting brand preference to the top 20% amongst competitors.•Provided strategic counsel to leadership on enhancing brand impact, resulting in a positive shift in brand sentiment as measured through customer feedback and independent analysist rankings.•Directed all aspects of the Intelex brand, including the creation of comprehensive brand guides, an online brand asset repository, process documentation, routine asset audits, and meticulous review of all external and internal materials and communications, effecting consistency across all touchpoints.•Led the design and implementation of a custom video-demo builder tool on the Intelex website, catapulting it to become the second-highest marketing qualified lead generating call-to-action within one month of launch, generating millions in pipeline to date.

Toronto, Ontario, Canada

Promoted to Senior Manager of Creative Services and orchestrated a comprehensive brand strategy, elevating market awareness and driving company profitability through consistent and accurate brand representation across all platforms, aligned with the organization's vision, mission, and goals.•Spearheaded the conception and development of multi-platform creative content, contributing to an increase in engagement and brand visibility, and a 40% increase in pipeline generated by promotional campaigns.•Revitalized website design to enhance the user experience, yielding improvement in lead conversion rates, SEO optimization, and page performance, utilizing engaging design and video assets aligned with the brand.•Collaborated with the User Experience/Engineering team to standardize and update product UI, maintaining current branding alignment and adherence to AA/AAA accessibility standards.•Directed comprehensive global event branding, achieving consistent brand representation across Europe, Canada, the Middle East, and North America, expanding event participation and brand perception.•Efficiently sourced and managed freelance design and video professionals, enhancing project outcomes and affirming timely delivery within budget constraints.•Managed the Vidyard video hosting platform and account, implementing sales enablement features that contributed to a 126% boost in video views and engagement.•Executed customer advocacy initiatives, conducting on-camera interviews and oversaw the video editing process, increasing advocacy video views by 224% within a year of implementation.

Toronto, Ontario, Canada

•Elevated to the role of Client Conference Creative Director/Showrunner for events spanning Europe, the Middle East, Canada, and the United States, demonstrating a proven ability to lead and execute professional conferences on an international scale.•Formulated and executed a comprehensive strategy for speaker presentations, aligning them with the company's strategy and brand, promoting audience engagement and positive post-event survey feedback.•Streamlined internal communications and scheduling processes, reducing communication delays, and maintained seamless coordination among teams for efficient event planning and execution.•Innovated and produced all video and design support content, aiding a visually compelling and cohesive event experience, which led to a 75% increase in events generated pipeline.•Orchestrated the end-to-end management of stage design, signage, digital signage, booth design, and giveaway swag, yielding a 15% cost reduction while maintaining high-quality event aesthetics and attendee satisfaction.

Toronto, Ontario, Canada

Led the strategic oversight of North American and EMEA PR initiatives, directing a comprehensive plan to enhance brand awareness, facilitating a substantial increase in leads and notable improvements in conversion rates throughout the sales funnel.•Collaborated with Cavendish Consulting, a UK-based PR agency, to expand market reach, securing features in prominent media outlets and establishing partnerships that brought a 32% growth in business opportunities.•Spearheaded the development of content, creative, and messaging for social posts across LinkedIn, Instagram, YouTube, and the company blog, adhering to brand and SEO guidelines, leading to a 75% increase in social media engagement.•Focused on thought leadership and industry expertise, promoting the company's reputation as a trusted authority in the industry, as evidenced by positive media coverage and multiplied participation in industry events.•Created KPIs for tracking media reach and monitoring communications, promoting improvement in reporting accuracy and the ability to demonstrate the impact of PR efforts on business objectives.•Managed an annual PR budget, ensuring efficient allocation of resources and achieving a 40% reduction in PR expenses without compromising on the quality or impact of campaigns.•Oversaw the creation of all video and written assets for targeted media publications, enhancing multimedia content quality and growing audience engagement.•Supervised the awards strategy for company recognition and promotion, expanding award nominations.•Orchestrated press releases, including scheduling, approval processes, and release strategy, enhancing media coverage and a more strategic approach to news dissemination.