Mike Kong Email & Phone Number

Honolulu, Hawaii

Serving clients in a variety of industries including biotech, tech, health and fitness, social media, and government to plan and execute winning marketing campaigns from concept through completion utilizing an intimate understanding of my clients' market segments and objectives, as well as the proper execution of proven traditional and digital marketing strategies and tactics.This may include the creation of branding and identity systems; the design and development of Ecommerce websites; the design and production of product marketing collateral such as product brochures and trade show graphics; the planing and administration of digital ad campaigns to drive brand awareness, traffic, and generate leads and sales; and the employment of split tests to increase conversions and optimize the performance of landing pages, checkout pages, ad creative, or email creative and much more.

Kailua, Hawaii

Performed conversion rate optimization (CRO) for emails and web funnels as well as oversaw Facebook media planning, buying, and campaign optimization. Managed email marketing campaigns, content, email automation and scheduling using the Maropost CRM and Marketing platform. Worked closely with senior management and development team. Administered Google Analytics and Google Optimize to establish and track KPIs using Google Tag Manager. Intimately involved in lead capture and traffic generation as well as KPI performance and monitoring across all digital marketing channels including email, organic search & social, referral, and paid traffic. Developed copy and creative for a wide variety of successful email and paid traffic campaigns.

Greater San Diego Area

Successfully revamped existing website and blog to enhance user experience, reduce bounce rates, capture user analytics, generate leads, and enhance the effectiveness of content marketing initiatives. Develop branded web, social media, and video content. Edit video content featured on the company website, social media, and on industry leading websites such as Men’s Health, Pop Sugar, and Fitness Magazine among others. Create a brand identity system for the 20 Minute Body, Mr. Hoebel’s flagship product, along with marketing collateral graphic design, website, landing pages, copywriting, a slew of sub-brands and products, and integration into a newly developed sales funnel. Designed product logos, DVD and packaging artwork, and video graphic assets for The 20 Minute Body. Managed and developed email leads including the development of CRM email campaigns utilizing first MailChimp, then GetResponse, and finally Infusionsoft. Coded an abstraction layer that allowed Infusionsoft to communicate with a Wordpress based eCommerce and membership management software plugin via the two platforms’ APIs.

Greater San Diego Area

Worked along side Executive Management to coordinate and develop proposals for Federal Government, State Government, International Government, and Private Sector solicitations for the procurement of light armored vehicles, mobile command stations, and other mobile tactical field technologies. Co-wrote and coordinated the development of proposals that resulted in the award of over $150 million USD in armored vehicles contracts. Designed and produced all sales and marketing collateral including spec sheets, product brochures, info graphics, product diagrams and illustrations, trade show materials, digital product presentations, and the company website. Develop product photography guidelines and oversaw product photography.

Carlsbad, Ca

Work in collaboration with VP of Sales and Marketing Director to develop the company brand, brand messaging, and print and web based sales and marketing collateral including spec sheets, product brochures, info graphics, product diagrams and illustrations, trade show materials, product packaging, and digital product presentations for molecular diagnostic system and all dependent products. Maintain and update company website as directed. Develop product logos for various sub-products and product diagnostic tests.

Digital Marketer Hq, Marketing

Digital Marketer Hq, Marketing

Digital Marketer Hq, Marketing

Digital Marketing Hq, Marketing

Digital Marketer Hq, Marketing

Digital Marketing Hq

Certificate Of Completion: 7 Habits Of Highly Effective People Leadership Fundamentals, Organizational Leadership

Business, Management, Marketing, And Related Support Services