Mike Twaddell Email and Phone Number
Vice President | Chief Financial Officer (CFO) | Business Development at Azuba Corporation at
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Azuba Corporation
Mike Twaddell's Location
Evanston, Illinois, United States, United States
Mike Twaddell's Contact Details
Mike Twaddell work email
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Mike Twaddell personal email
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Mike Twaddell phone numbers
About Mike Twaddell
I’m a creator of stakeholder value for healthcare products and services businesses. I help medical device and healthcare services companies overcome the challenges of new business development, business growth, staff development, engagement and retention, and achievement of profitsI guide the development of sound strategic plans, innovative products and services that meet customer needs; I help build the infrastructure, processes, and hire, train and mentor employee teams in order to achieve business goalsMy leadership directly contributes to significant revenue and profit growth, extraordinary customer satisfaction and trust, enduring brand value, and high levels of employee satisfaction, engagement and retention▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬EXPERTISE ● Service-Oriented Leadership ● New Business Development ● Problem Solving ● Delivering Client Solutions ● Building Productive Long-Term Relationships ● Healthcare Service Innovation/Capturing Voice of Customer ● Start Ups ● Entrepreneurship ● Strategic Planning ● Team Development, Mentoring, Engagement ● Cross-Functional Team Leadership ● Working with Healthcare Organizations ● Physician Groups ● Physician Practices ● Clinician Employees ● Payers ● Health Plans ● Product Development ● Product Management ● Brand Management ● P&L Management
Mike Twaddell's Current Company Details
Azuba Corporation
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Vice President | Chief Financial Officer (CFO) | Business Development at Azuba Corporation
Mike Twaddell Work Experience Details
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Vice President | Chief Financial Officer (Cfo) | Business DevelopmentAzuba Corporation Mar 2016 - PresentNaperville, Il, UsAzuba has developed a secure, enterprise-level, cloud-based Lifetime Clinical Records Platform, powered by the legacy Napersoft CCM system (see below), which currently has access to 90+% of the clinical data in the USA. Azuba is poised to address a huge unmet need in the healthcare industry –access to a person’s lifetime clinical records by:- Health insurers via the Web;- Members/Caregivers via Smartphones; and- Providers via the Azuba Health Records Network. The solution has been proven and is now ready for testing by the health payer community (e.g. commercial insurance companies, self-insured corporations). PROBLEMHealth Providers typically have access to approximately 17% of a patient’s clinical data when making diagnostic and treatment decisions, and Health Insurers typically have less than 1% of a patient’s clinical data when making approval/denial decisions resulting in:- Higher diagnostic and treatment error rates;- Redundant medical tests and inappropriate medical treatments;- Unnecessary emergency room trips and patient office visits;- More deaths due to errors (e.g. 3rd leading cause of death in the USA); and- Higher healthcare costs.
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Vice President | Chief Financial Officer (Cfo) | Operations | Business DevelopmentNapersoft Mar 2016 - Apr 2023Napersoft, a leading provider of Customer Communications Management (CCM) software solutions, was merged into Azuba Corporation in January 2023. For 30+ years, Napersoft assisted commercial and governmental customers of all sizes implement innovative document creation and distribution solutions. Napersoft’s solutions help improve customer satisfaction, reduce costs, increase productivity, reduce IT support and increase revenue by streamlining business processes for document creation, publishing, distribution and archiving of all types of documents such as letters, correspondence, policies, statements, agreements, explanation of benefits (EOBs) and other forms of personalized communication.
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Principal | Advisor | ConsultantPrevient Healthcare Business Advisory Services Sep 2014 - Mar 2016
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President & Ceo | P&L Management | Business Development | Marketing | Brand Management | OperationsMetrix Physical Therapy & Fitness Mar 2007 - Jun 2015Engaged by shareholders, Board of Directors to create, launch, scale up a new business model for integrated delivery of physical therapy and fitness services▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Created the business plan for the company based upon similar business model documented/published by other physical therapists● Collaborated with operating partners to secure financing including equity capital and bank line of credit● Negotiated purchase of specific assets, management services contract, and lease terms for TheraSys staff therapists (see listing below)● Managed commercial lease negotiations for flagship location● Developed and implemented go to market strategy including business name, logo, other brand-related collateral materials● Built referral relationships by regularly calling on >200 physicians in local service area● Built business to profitability on $700K cash collections in 30 monthsBuilt business with recognizable brand, reputation for high quality services among referring physicians, consumers, other stakeholders● Collaborated with clinical staff and strength coaches to develop numerous niche services to address unmet market needs, increase patient recruitment, and improve competitive differentiation● Built a company with high employee affinity, engagement, and morale● Worked with Board and other outside advisors to assess business rollup, franchising options
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Founder, Principal | Strategy Consultant | Business Development | Project ManagementThe Watermark Group, Ltd. (Consultancy) 2011 - 2014Consulting, business development, project management services for smaller, emerging healthcare products and services companies▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬MedTech ConsultingEngaged by CEO as Workforce Training Consultant for City of Chicago ● Assessed market opportunity to introduce EMR systems to program-eligible practices● Developed relationships with 11 physicians MD’s in eight program-eligible practices● Trained physicians, other employees to use Practice Fusion cloud-based EMR● Qualified all providers for $20,250 Stage I Illinois Medicaid Meaningful Use incentive ● Transformed medical practice workflow resulting in reduced business costsConfidential Revenue Cycle/Revenue Recovery Startup● Engaged by VP Sales as Director of Business Development to sell proprietary web-based SaaS service to find undisclosed, in-force health insurance in low/no-pay populations● Developed relationships with Finance, Patient Financial Services executives in > 100 hospitals● Closed $100,000 in business resulting in recovery of more than $500,000 undisclosed, commercial insurance reimbursement● Documented business development activities in Salesforce.com, created custom reports for senior management reviewOnco Diagnostic Labs● Engaged by VP Sales & Marketing to assess customer service/client satisfaction on national basis and to identify, make recommendations for improvement● Collaborated with field sales force and laboratory technicians to assess business processes, identify areas contributing to customer complaints, document opportunities for improvement● Documented all work in Salesforce.com, prepared reports for senior management● Reported findings, recommendations for improvementAdditional client engagements- ● Confidential Medicare-Certified Home Health Agency- engaged by President to re-launch Agency to physician referral base● Healthcare Billing and Consulting Firm- engaged by President to manage clients’ credentialing, contracting needs
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Vice President Client Services | Business Development | Sales | Marketing | P&L ManagementTherasys Physical Therapy Management Jan 2004 - Mar 2007Managed Services Organization offering turnkey physical therapy profit center solutions to orthopedic surgery, neurology, larger internal medicine practices in the Upper Midwest▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Built consultative business development process resulting in doubling of the number of clinics under management in a two year period● Developed relationships with over 40 medical practices; analyzed practice metrics, economics; delivered sales presentations/service solution recommendations to 34 practices in 30 months ● Delivered physical therapy business solution to 13 practices that signed multi-year agreements● Managed on-site assessment, clinic planning, capital equipment budgeting and acquisition, clinic build-out, clinician recruiting, hiring, staff training/integration with medical staff culture, MD-client relationships financial, other performance-related reporting to practices● Enhanced physical therapy staff team engagement and performance through collaborative enhancement of quarterly clinical staff meetings● Identified opportunity to establish company-owned clinics; worked with operating partners to develop two company-owned clinics ultimately spun out to Metrix
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Director Sales & Marketing Operations | Brand Management | Lead Generation | Cross-Functional TeamsThermatrx Jan 1998 - Dec 2003In-office BPH thermotherapy device start-up acquired in June 2004 by American Medical Systems▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Built a solution for maximizing field sales force efficiency and effectiveness, contributing to revenue growth of $20MM in three years● Designed custom CRM system; hired, coached, mentored, managed performance of a highly-engaged inside sales team● Created, directed “stat” in-house sales collateral and direct mail capability● Coached field sales reps to use marketing tools to achieve maximum territory penetration● Coached field nursing staff to support reps’ sales efforts● Analyzed sales/marketing productivity, prepared, presented reports to Board of Directors● Joined as Director- Sales/Marketing Operations following successful recruitment of 200+ patient subjects to participate in FDA PMA Clinical Trial (see Watermark Group entry below)
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Founder, Principal | Strategy Consultant | Business Development | Project ManagementThe Watermark Group, Ltd. (Consultancy) 1992 - 2000Consulting, business development, project management services for smaller, emerging healthcare products and services companies▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬TherMatrx, Inc.- Med tech company focused on office-based non-surgical BPH treatment solutionHired by founder, President & CEO to manage patient recruitment process for Company’s FDA PMA Clinical Trial● Expedited patient enrollment process resulting in the earliest possible FDA submission and go to market launch● Developed radio advertising scripts, arranged professional voiceover recording in six geographic Trial Investigator practice markets resulting in patients self-nominating for the clinical trial● Managed $250,000 patient recruitment advertising budget allocated to largest audience AM radio stations in each geography● Built screening respondent database in all US marketsLouden & Company-- healthcare strategy consulting firmHired by firm’s Principals as a Project Management Consultant● Performed business research and analysis● Assessed client business strategy, product lines, distribution/sales strategies● Presented analyses, reports to client senior managementInsmed Pharmaceuticals-- pre-commercial biopharmaceutical manufacturerEngaged by Company CEO to assess national market opportunity to sell metabolic test kits to diabetes academic research centers● Developed go-to-market strategy● Built relationships with academic research centers and key research leaders to assess the value of adding Insmed metabolic test kits to their research efforts● Provided intelligence to CEO who was able to report to BOD/investors that market opportunity had been assessed but was not commercially viableMicromedical Industries, Inc.- US subsidiary of Australian cardiac monitor manufacturerEngaged by President as Business Development Specialist● Developed, implemented US business go-to-market plan● Recruited, trained, distributor sales forces; managed distributor relationships
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Marketing Director | Product Development & Management | Brand Management | Cross Functional TeamsHome Diagnostics, Inc. 1987 - 1992Manufacturer, marketer of diabetes consumer blood test systems. Acquired by Nipro Diagnostics▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Led the development, successful launch of a new-generation blood glucose testing system● Gained approximately 70% of nursing homes bedside blood glucose test market in 18 months as result of re-positioning Company’s 1st generation test system● Directly contributed to 100% sales growth over 5 years’ time● Strengthened Company’s brand image with pharmacists, diabetes educators, and consumers● Developed, presented annual marketing plans, budgets to Board of Directors
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VariousBaxter Healthcare 1979 - 1986Deerfield, Illinois, UsSenior Marketing Manager, Renal Division, Product Manager, Financial Analyst Hospital Division
Mike Twaddell Skills
Business Development
Strategic Planning
Marketing Strategy
Management
Strategy
New Business Development
Leadership
Sales
Marketing
Team Building
P&l Management
Medical Devices
Selling
Capital Equipment
Product Launch
Contract Negotiation
Cross Functional Team Leadership
Brand Management
Market Development
Mike Twaddell Education Details
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The University Of Chicago Booth School Of BusinessFinance -
University Of Oklahoma - Price College Of BusinessAccounting
Frequently Asked Questions about Mike Twaddell
What company does Mike Twaddell work for?
Mike Twaddell works for Azuba Corporation
What is Mike Twaddell's role at the current company?
Mike Twaddell's current role is Vice President | Chief Financial Officer (CFO) | Business Development at Azuba Corporation.
What is Mike Twaddell's email address?
Mike Twaddell's email address is mi****@****oft.com
What is Mike Twaddell's direct phone number?
Mike Twaddell's direct phone number is +163041*****
What schools did Mike Twaddell attend?
Mike Twaddell attended The University Of Chicago Booth School Of Business, University Of Oklahoma - Price College Of Business.
What are some of Mike Twaddell's interests?
Mike Twaddell has interest in Aerobics, Collecting Antiques, Exercise, Home Improvement, Reading, The Arts, Home Decoration, Health, Cooking, Electronics.
What skills is Mike Twaddell known for?
Mike Twaddell has skills like Business Development, Strategic Planning, Marketing Strategy, Management, Strategy, New Business Development, Leadership, Sales, Marketing, Team Building, P&l Management, Medical Devices.
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