Co-Founder & Coo
CurrentFicks & Co. is a beverage company specializing in innovative, high-quality drinks with a focus on health-conscious and flavorful products. Founded in 2015, the company operates two core product lines: Ficks Cocktail Mixers and Sunpax Lemonade.With a diverse portfolio, Ficks & Co. has achieved multi-million-dollar revenues across its product lines. The brand's success is rooted in strategic partnerships with national distributors UNFI and KeHE, allowing Ficks to secure placements in major retailers like Walmart, Kroger, Safeway, Albertsons, and Publix.Ficks Cocktail Mixers offer premium, all-natural flavors tailored for at-home cocktail enthusiasts, while Sunpax Lemonade brings a refreshing twist to the non-alcoholic beverage market. Both brands are available in off-premise channels and are gaining traction in on-premise sales, positioning Ficks & Co. for continued growth.-Leadership & Operations: Oversee all aspects of business operations, including sales, marketing, product development, logistics, and design, driving growth and innovation across multiple product lines.-Product Development & Launches: Spearheaded the creation and launch of several successful product lines, including Ficks Cocktail Mixer and Sunpax Lemonade.-Sales & Marketing Strategy: Led sales strategies and marketing campaigns to position both brands in competitive markets, increasing on-premise and off-premise sales.-Long-Term Growth: Built and scaled operations over eight years to achieve national presence, leveraging strategic distribution partnerships with UNFI and KeHE.-Innovation & Design: Managed product packaging design and development, ensuring alignment with brand identity while meeting retailer specifications.