Mike Umscheid Email & Phone Number

Austin, Tx, Us

Beaverton, Oregon, United States

Beaverton, Oregon, United States

+ Co-created and developed the 365 Serve Sport Digital strategy from scratch across all Nike owned Digital Channels (App/Dotcom/Email/Paid Media). + Lead the strategy and execution for our “Gear Up” offense, a 365 campaign that focuses on the High School and Youth athlete* (M/W/K) gearing up for their respective sport, season over season. Sports have included: Football, Soccer, Basketball, Volleyball, Baseball, Softball, Cross Country, Golf, Tennis, and Cheer+ More than 2x YoY digital demand/growth across the above sport categories, across multiple seasons+ Co-created and owned a digital-first, episodic franchise called “Unpacked”, which highlights our Nike Athlete’s favorite Nike gear across performance and lifestyle. Athletes have included Scottie Scheffler (PGA), Tony Finau (PGA), Rose Lavelle (USWNT), Naomi Girma (USWNT), Chet Holmgren (NBA) + more+ Lead the NA Digital plan for Super Bowl, The Masters, Wimbledon and other major sport moments across all Nike Owned Digital Channels+ Manage cross functional relationships across Leagues, Grassroots, Merchandising, Social/Dotcom/App/Email/Paid, Sports Marketing, Retail Partners and external agencies

Portland, Oregon, United States

+ Responsible for developing innovative social tactics to drive brand awareness, community growth and engagement across all channel and paid media.+ Led the direction of brand content across cross-functional teams, and educate them on the needs for strong social assets, owned and paid+ Collected, analyzed, and reported on high-level social media metrics to drive greater audience engagement.

Portland, Oregon Area

+ Managed the adidas Baseball and Lacrosse accounts across all social and digital platforms, including community management, social influencers, ambassadors, paid media, and brand editorial calendars+ Owned the writing and editing copy strategy for social campaigns, in the distinct and unique voices to connect with the target consumer+ Brief in / provide creative guidance to social platform partners, paid media agencies, and other external partner to execute the global digital publishing strategy+ Influencer Management - Identified key influencers within the industry, managed the relationships, and utilized their platforms in order to drive sales, engagement and reputation with our brand.+ Crafted all copy for adidas Baseball & Lacrosse stories, through social posts, tweets, email, product details on adidas.com, and push notifications on apps, among other channels+ Provided content direction for the performance marketing teams and all paid media content+ Managed all paid media budget and objectives from campaign to campaign

Portland, Oregon

+ Executed marketing strategy and initiatives for off-site and in-store events+ Worked closely with the stores to proactively assess performance and develop marketing solutions+ Supported in managing internal resources and external agency partners as assigned

Portland, Oregon Area