Mike Underwood Email & Phone Number

Philadelphia, Pa, Us

Princeton, New Jersey, Us

• The market leader and go-to company for tackling the toughest challenges in public safety | governance, operations, technology, and facility management issues.• A managed services company delivering long-term, financially sustainable 9-1-1 emergency communications services and solutions for local governments, colleges, universities, behavioral health providers, medical campuses, and private industry.

A private marketing consultancy offering services in strategy, business development, and creative direction.• Serving a client mix of industry trade associations and nonprofits, powering military veteran causes, community action groups, school educators, technology startups, and human capital management businesses.

Charlottesville, Virginia, Us

OCP simplifies the off-campus housing search process for universities, property managers, and students with a proprietary software platform powering off-campus housing listing services at the nation's leading universities. • Independent contractor performing role from a remote NJ office location.• Advised executive management team on strategy, RFP/presentation response development, creative, and research guidance providing insight into the college community and its consumer's lifestyle.• Win, build, and retain a network of 145 top universities securing multi-year agreements with UNC-Chapel Hill, Syracuse University, East Carolina University, University of Michigan, and others.

Monmouth Junction, New Jersey, Us

The largest niche marketing services company dedicated to youth, college, military, and multicultural marketing solutions. Expertise spanning from digital, social and mobile tactics to experiential and sampling promotions anchored and supported by traditional print and place-based OOH owned and operated media networks.Vice President Strategic Marketing: ▪ Promoted in 2015 to direct and lead New Jersey and New York strategic marketing teams.▪ Responsible for overall management of business development, corporate marketing, creative and research/insights teams reporting to Chief Revenue Officer on all strategic agency initiatives. ▪ Blended complex legacy and new business offerings into simplified integrated market-driven platform solutions.▪ Led new brand ID effort to simplify and promote SBU offerings across all sales collateral, pricing tools, digital properties, and social media sites.Vice President Experiential Marketing and Sampling:▪ Led all experiential marketing operations, creative and strategy developing a new portfolio of service offerings and solutions to drive a steep increase in revenues. ▪ Added new blue-chip clients to the roster: Disney Interactive, Benefit Cosmetics, Harris Tea, Gillette, and others.▪ Key Accomplishments Include:√ Spearheaded radical business transformation and cracked open new channels. √ Grew revenue 12-fold by revitalizing experiential and sampling divisions.

Award-winning experiential events division of the Brite Media Group known for campaigns targeting daily commuters at high dwell time venues: college campuses, nightlife establishments, coffee cafes, convenience stores, parking garages, military bases, beaches and check cashing stores.▪ Directed marketing and creative teams, leading programs in experiential, OOH media, social media, and digital marketing. ▪ Developed and rolled out a new brand identity and standard for the agency. ▪ Played a key role in integrating newly acquired promotional agency assets into the parent company.▪ Asked to stay on board and promoted when Brite was acquired by Refuel in 2014. ▪ Key Accomplishments Include:√ Macy’s Thanksgiving Day promo and tour help drive $140M+ in Despicable Me 2 video sales. √ Orchestrated a star-studded global live streaming and product launch event for Gillette.

Boston, Massachusetts, Us

Alloy Marketing & Promotions (AMP), the promotional marketing business of Alloy, Inc. a leading media and original content creator/provider to the active youth and young adult consumer segment delivering high-quality entertainment production, impactful promotions, and content distribution channels that include publishing, television, broadcast, movies, web, consumer data, and interactive properties.▪ Directed creative and concept development for leading brands, agencies, and their clients. ▪ Created new sponsorship programming and cross-platform event business models. ▪ Led multi-year integrated marketing development and execution efforts for brands within and around event properties such as MTV Spring Break, Comic-Con®, SXSW, Comic-Con, Toy Fair, PAX West, Bonnaroo, FOX American Idol, Simon dTOUR Live, X-Games, and more for top brands, agencies, entertainment titles, and networks. ▪ Moved to Brite Media when it acquired AMP’s experiential marketing group in 2011. ▪ Key Accomplishments Include:√ Coca-Cola® & American Idol® tour helps pull top Nielsen ratings. √ Leveraged a Guinness World Record to boost ABC Family tune-in programming audience. √ Directed an award-winning experiential campaign for Hewlett-Packard. √ Simon Mall back-to-school teen concert tour captures 189 million impressions.

360 Youth combined the assets and experience of the largest and most diverse youth marketing companies to reach teen and college consumers through a comprehensive marketing mix of owned in school media assets such wallboards, sponsored events, newspapers, web sites, magazines and catalogs.▪ Part of the convergent marketing group specializing in the integration and consolidation of newly acquired youth company assets into monetized platforms – media, events, online, print catalog, newspapers, research, sampling and online. ▪ Responsible for designing, implementing and deploying 360 Youth’s new brand ID across all company assets, sales materials and electronic communications to ensure a cohesive and consistent message to clients as the largest youth marketing company.▪ Development of new platform program properties and business development functions: proposal generation, case study development, event renders, research and competitive analysis support studies.▪ Asked to stay on board and promoted when 360 Youth Inc. was acquired by Alloy in 2001. ▪ Key Accomplishments Include:√ P&G H.S. sports sampling promotion delivered an 81% sales jump in a key youth segment.

Alpharetta, Georgia, Us

A diversified marketing services company specializing in sales solutions helping large corporations reach teen, college and retail consumers through a variety of services offering on-campus and in-store sampling, media, print, events, and promotions comprised of two divisions - 360 Youth and MarketSource Sales Services.▪ Charged with bringing new cost-effective digital media technologies to market to add to companies out of home media solutions.▪ Developed, tested, installed and monitored a 50-node digital signage network or (DSN) to deliver national and local static and full-motion video ad content via the public Internet to remote university campus locations.▪ Hired, trained and managed a six-person team to support university sponsor sites and train them on maintenance of their equipment.▪ Attended University tradeshows to showcase product and solicit new university program participation.

Alpharetta, Georgia, Us

▪ Managed the PC configuration lab and demo equipment pool for IBM’s PC tradeshow group and field sales personnel supporting more than 2,500 PC hardware events annually.▪ Created hardware specific demos to showcase the features, functions, and benefits of IBM PC and server products using the latest OEM software solutions and support services.▪ Built an inbound/outbound workflow and configuration request process using Lotus Notes to facilitate inventory control and manage shipments for equipment valued at over $5 Million.

Alpharetta, Georgia, Us

▪ Responsible for all IBM field representative communication and corporate help desk related technical support issues.▪ Staffed, managed, trained and certified a technical support team to support over 200 mobile field representatives controlling, distributing and maintain hardware and software inventory assets totaling more than $1 Million.▪ Developed competitive PC product materials, analysis, and presentations for IBM ACIS (Academic Information Systems) headquarters management teams.▪ Created an automated IVR system to supply competitive and timely pricing information to 600 Campus Computer Resellers (CCR) and IBM PC Company Field Representatives.▪ Managed a 50K square foot distribution and fulfillment center for IBM desktop and laptop point-of-sales materials to over 8,000 consumer retail outlets and field sales personnel. ▪ Key Accomplishments Include:√ Technical team leader - IBM's F@n Mail Project at 1996 Atlanta Centennial Olympic Games.√ Managed on-call technicians supporting 15 networked Olympic venues for 45 days.√ Monitored e-mail messages sent/received from over 8,000 visiting athletes and 179 countries.

Alpharetta, Georgia, Us

▪ Independent contractor placed on-site at IBM Corporation offices to market to, support, and service Higher Education accounts in the region.▪ Marketed IBM PC products, services, and solutions to students, faculty, staff, and administration supporting colleges and universities in PA - achieving 235% of sales quota.▪ Created mass merchandising programs for 25 institutions through various types of media leveraging VAR and ISV relationships.▪ Hired, trained, and deployed an IBM Collegiate representative sales force of student interns to support IBM events on campus.

Alpharetta, Georgia, Us

▪ Executed IBM's “PS/2 Collegiate Tour” event marketing efforts for the NY state higher education market.▪ Demonstrated bundled Microsoft/IBM academic solutions to students, faculty, and staff serving as regional technology subject matter expert.