Led product/project teams accountable for (1) enterprise projects for the BlinkRx pharmacy management platform, and (2) QuickSave, the fastest-growing health savings card in the US.

Led teams responsible for Product Management and Content for Ripl, an app helping small to medium businesses make their own animated videos and branded posts in just a few clicks.

Product Management and UX for SAFR, a revolutionary facial recognition platform.

Head of Product Management, GTM/Product Marketing, and UX for RealTimes, an iPhone/Android app that automatically creates movies from personal photos and videos.

Directed cross-functional teams responsible for Amazon Instant Video (AIV) on the Amazon Android App, Kindle Fire Tablets, and Fire TV/Fire TV Stick.

Product Management for T-Mobile's cloud services (media, contacts, and calendar) and the "product experience" on my.t-mobile.com.Responsible for defining, developing and growing the emerging consumer-facing "cloud" businesses - Album, Contacts, Music, and Organization (Calendar, Lists, and Tasks). Responsible for developing a comprehensive road map for creating a "Personal Cloud," unifying what has traditionally been some underserved, standalone products into a cohesive product offering.

As an executive leader of the T-Mobile Creation Center, I built out a mobile-focused team including roles, processes, and methodologies. Over the years my team included Product Management, UX (Interaction), Industrial Design, and Project Management. Our mission was to create compelling branded experiences for T-Mobile. Before I came to T-Mobile, design was an afterthought that followed late-in-process product specifications. As a designer you basically painted the framework handed to you in the form of a 150+ page specification. Over the course of three years I moved design up in the process to the point where design became an integral part of not only product development but also product strategy. Responsibilities:- Developed frameworks for multi-device, multi-screen UI's and services (myFaves, myAlbum, myContacts, web2go etc.). This included mobile devices (handsets, tablets, and data sticks), emerging devices, mobile applications, web, and mobile web.- Participated in new product strategy with Senior Leadership (VP, SVP and C-level). - Strategic direction of design within T-Mobile's mobile handset product mix, including key franchise devices (myTouch, Sidekick, etc.) and platforms (Android, Windows Mobile, etc.). - Created framework for outsourcing/in-sourcing, managing budget and contracts for contractor relationships and key agency partnerships. - Developed Product Design team process and deliverables to align with other Creation Center innovation partners including UX Research, Strategic Innovations, Product Management, and Marketing. - Named on over 20 patents-pending, including new features on signature services myFaves and Genius Button.

Responsibilities: Led the entire Expedia.com creative team. Creative Direction, design, and visual brand management for the world’s largest on-line travel agency. Directing in-house teams, vendors, and outside firms to design and produce emails, banner ads, page graphics, page templates, and site-wide UI.Key accomplishments:• Co-directed an internal future-state project that explored next-generation search, browse, online advertising, and social media. Project resulted in site-wide redesign.• Developed comprehensive guidelines and templates for Expedia, standardizing over 19 years of Information Architecture, User Interface, visual design, photography, and copy. • Created new site section, Theme Stores. Project laid the foundation for co-branded promotions (Pirates of the Caribbean 3, Indiana Jones, etc.), Ski Stores, and other major site content areas. • Implemented a Scenario Design methodology for the design, copy and production teams. Created comprehensive documentation covering the project lifecycle. • Developed a system of 5 creative queues and teams to balance and manage workload. Established a weekly creative budget for internal clients to manage pipeline. Partnered with the production and business teams to create a prioritization process.

Responsibilities: Art Direction and design for national e-commerce website. Directed UI enhancements and overhauls, site graphics, rich media apps, email campaigns, and online advertising. Photo Art Director for all online photography and video. Key accomplishments:• Collaborated with VP of Creative and Creative Directors of retail and catalog to create cross-channel seasonal campaigns including overall concept, photo direction, typography and color palette. • Worked with VP of Creative, Chief Marketing Officer, catalog and retail teams to synchronize company-wide brand execution.• Established photographic style guides for all online photography. Worked with business team to financially justify transition from all flat photography to shooting a majority of online product photography on-model.