Mike Van Haren

Mike Van Haren Email and Phone Number

Dynamic direct marketing strategist | Trusted advisor | Providing solutions for marketers who demand better results @ IWCO
Mike Van Haren's Location
Greater Milwaukee, United States, United States
Mike Van Haren's Contact Details

Mike Van Haren personal email

About Mike Van Haren

Trusted advisor and strategist who delivers data-driven and innovative solutions to marketers. I help brands achieve their goals and optimize performance through omnichannel programs built on a foundation of direct mail, along with marketing automation, research, and testing.

Mike Van Haren's Current Company Details
IWCO

Iwco

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Dynamic direct marketing strategist | Trusted advisor | Providing solutions for marketers who demand better results
Mike Van Haren Work Experience Details
  • Iwco
    National Sales Director
    Iwco Jul 2024 - Present
    Chanhassen, Mn, Us
  • Wayland Academy
    Board Member
    Wayland Academy Apr 2011 - Present
    Beaver Dam, Wi, Us
    Non-denominational, college preparatory boarding and day school, established in 1855- Leadership position within board of trustees- Chair of the Marketing Communications committee, advising the academy on development of marketing strategy, marketing calendar, web development, content management systems, marketing automation, analytics, and social media- Member of the Advancement and On-Campus committees, responsible for reviewing expenditures on deferred maintenance, on-campus programs, fundraising, and general governance- Member of Head of School search committee, tasked with interviewing, assessing, and vetting candidates for the Head of School position- Maintain and edit meeting minutes for both the main board meetings and executive sessions- Past President of the Wayland Alumni Board
  • Mindfire, Inc.
    Senior Growth Strategist
    Mindfire, Inc. Sep 2023 - Jul 2024
    Irvine, Ca, Us
    MindFire, Inc. data analytics and digital marketing are the white-label power behind America’s leading mailers. The only choice for high-volume mailers that need to deliver to scale.
  • Rr Donnelley
    Account Director, Marketing Solutions
    Rr Donnelley Feb 2017 - Sep 2023
    Chicago, Illinois, Us
    Leading global provider of multichannel business communications services and marketing solutions- Consultative sales leader in the Marketing Solutions Group - Charged with prospecting and sales of RRD’s full spectrum of services using outbound calling, email, social media, sales videos, webinars, and direct marketing- Collaborate with B2B, B2C, and direct to consumer brands on best practices for multichannel marketing- Lead execution of omnichannel strategies, integration of new innovations, and data-driven marketing based on a foundation of direct marketing, postal optimization, and commercial print- Advise clients on marketing automation, marketing research, and testing methodology- Recommend budget allocation for print, data analytics, digital marketing, social media, and loyalty programs to support customer acquisition and retention- Closed more than $12,000,000 of new work while maintaining existing client relationships- Serve as key point of contact for management of projects through a highly matrixed organization- Oversee RFP responses, pricing, print production, logistics, mailing, and invoicing for client projects- Negotiate contracts with client legal, procurement, and marketing teams- Manage quarterly sales forecasting of client spend- Conduct market research in support of executive briefings in various industry verticals- Develop new, strategic marketing products and services in cooperation with other RRD business units- Guide sales team in use of and reporting within Salesforce CRM
  • Pic Wire & Cable
    Director, Americas Sales
    Pic Wire & Cable 2015 - 2016
    Waukesha, Wisconsin, Us
    Provider of specialized electronic cables and connectors for aerospace and defense- As a member of the executive leadership team, provided strategic direction on operations, sales, strategic marketing, finance, acquisitions, organization changes, and personnel development- Worked effectively with marketing firm on website development, collateral, and digital marketing- Led salesforce for both civilian and military markets in North and South America- Traveled with sales team members for meetings, presentations, and product demonstrations- Worked with International Business Manager on distributor rep relationships in Europe and India- Responsible for sales goals, sales forecasting, reporting, and KPI attainment- Conducted sales training sessions and created coaching materials- Managed customer service department
  • Quad/Graphics
    Manager Of Postal Solutions Sales
    Quad/Graphics 2007 - 2015
    Sussex, Wisconsin, Us
    Large commercial printing and marketing services provider - Sales management for national data strategy, consulting, and sales team- Responsible for prospecting and closing sales in multiple territories nationwide- Created and tracked sales forecasts, KPIs and other metrics- Worked with pricing team on competitive price structure and product bundling- Grew business unit top line revenue over 250% in only three years- Successfully completed national restructuring of sales team and recruitment of new sales talent- Provided expertise and advice on print production, postal optimization, list acquisition, segmentation, data analytics, customer databases, matching logic, digital marketing, and campaign execution- Managed key stakeholder relationships with management of client organizations- Helped to develop the QuadData Solutions brand strategy- Developed presentations, collateral, and webinars to support sales efforts- Organized and led national sales meetings and webinars for the QuadData Solutions business unit- Served as a sales trainer, peer mentor, and coach for the corporate sales team- Trained regional sales office staff in use of CRM software- Subject matter expert on print-to-web integration, QR codes, and PURLs- Spoke on postal optimization and integrated marketing at industry conferences
  • Nelson Schmidt
    Group Account Director
    Nelson Schmidt 2006 - 2007
    Milwaukee, Wi, Us
    Full-service marketing communications agency- Launched healthcare marketing practice within the agency- Cultivated relationships with medical providers and healthcare technology marketers around the country- Developed proposals, scope of work, and presentations for print, digital marketing, and multichannel campaigns- Consulted with creative directors, web developers, media buyers, and public relations staff in development of marketing strategies
  • Ge Healthcare
    Imaging Solutions Executive
    Ge Healthcare 2004 - 2006
    Chicago, Us
    Global healthcare information technology unit of General Electric, serving healthcare professionals and their patients in over 100 countries- Hardware and software technology sales executive responsible for an eight-state territory- Led consulting process with hospital CIOs, radiology groups, and operations staff on development and installation of complex Picture Archiving and Communications Systems (PACS)- Closed $15,000,000 in sales of complex healthcare technologies in multi-state region in a two-year period- Worked with specialists from other GE digital modalities to ensure a secure, seamless technology solution- Lectured on healthcare digital asset management to radiology information technology groups
  • Trisept Solutions
    Director Of Marketing And Business Development
    Trisept Solutions 2000 - 2004
    Milwaukee, Wi, Us
    Industry-leading provider of packaged vacations, travel ecommerce and travel agent technology- Interviewed, hired, and managed account executives, business development team, marketing staff and account coordinators- Built partnerships with national and international corporations to drive usage of technology and services- Led integrated sales offerings for new software-as-service, resulting in e-commerce sales of hundreds of millions of dollars per year- Authored comprehensive marketing plan for newly created online travel technology company - Led design, rollout, and management of nearly thirty successful ecommerce websites- Created presentations and branding standards for new product launch- Developed print advertising, collateral, trade show booth, and online advertising to support marketing efforts- Organized and launched an annual customer user group meeting and technology review event
  • Born
    Ecommerce Consultant
    Born 1999 - 2000
    Nationwide Information Technology consulting firm- Served as project management and engagement management consultant in e-business practice- Oversaw resources, budgets, and project plans for application development on behalf of clients in the financial services, utilities, engineering, ecommerce, and recruitment marketing industries - Wrote proposals, scope documents, process maps, and technical specifications for web-enabled applications- Managed software developers, database architects, design staff and business analysts- Helped prepare and deliver post-mortem analyses of development projects- Earned certification in Microsoft Solutions Framework project management methodology
  • Data Scan Inc.
    Vp And Cto
    Data Scan Inc. 1990 - 1999
    Electronic prepress, high-end image retouching, digital asset management and new media company- Part owner and member of executive team- Created and managed Macintosh-based electronic prepress division- Built IP-based production network of servers, scanning equipment, retouching stations, and graphic design workstations- Initiated a comprehensive electronic prepress training program for conventional lithographic strippers - Consulted with corporate clients on design and implementation of ecommerce initiatives- Developed web-based digital asset management system for use by clients across the United States- Proposed, created, and managed Internet and new media division- Hired and trained sales staff, web designers, and technical team to support new media development- Managed creative direction and technical development of customer web sites and email campaigns- Designed, scripted, programmed, and mastered interactive DVDs, including video capture and editing, sound editing, and post-production
  • Conley Printing
    Account Executive
    Conley Printing 1987 - 1990
    Beaver Dam, Wi, Us
    Privately held publication and newspaper printer and publisher- Managed publication printing and distribution accounts across the country- Ran Value Added Reseller program bundling ad management and page layout software with Apple hardware and peripherals- Designed marketing materials and collateral for trade shows and sales efforts- Consulted with publishers on digital workflow and prepress management

Mike Van Haren Skills

Direct Marketing Marketing Strategy Solution Selling Account Management Email Marketing Direct Mail Sales Process Print Management Marketing Communications Leadership Sales Management Strategic Planning E Commerce Advertising Digital Printing Integrated Marketing Social Media Digital Marketing Multi Channel Marketing Offset Printing B2b Lead Generation Data Analysis Marketing Management Sales Operations Management Business Development Data Mining Business To Business Marketing Project Management Customer Service Management Digital Media Social Media Measurement Sales Graphic Design Publishing Digital Publishing Public Speaking Strategy Analytics Consumer Behavior

Mike Van Haren Education Details

  • St. Norbert College
    St. Norbert College
    Graphic Communications
  • Wayland Academy
    Wayland Academy

Frequently Asked Questions about Mike Van Haren

What company does Mike Van Haren work for?

Mike Van Haren works for Iwco

What is Mike Van Haren's role at the current company?

Mike Van Haren's current role is Dynamic direct marketing strategist | Trusted advisor | Providing solutions for marketers who demand better results.

What is Mike Van Haren's email address?

Mike Van Haren's email address is mi****@****ail.com

What is Mike Van Haren's direct phone number?

Mike Van Haren's direct phone number is 414-566*****

What schools did Mike Van Haren attend?

Mike Van Haren attended St. Norbert College, Wayland Academy.

What skills is Mike Van Haren known for?

Mike Van Haren has skills like Direct Marketing, Marketing Strategy, Solution Selling, Account Management, Email Marketing, Direct Mail, Sales Process, Print Management, Marketing Communications, Leadership, Sales Management, Strategic Planning.

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