Together with a team of 12 engineers, a System Architect and Tech Lead we are building a Cloud Native Developer Experience for the product teams within EDSN. Our standardized IT Foundation building blocks are based on ROSA (Redhat Openshift AWS / Kubernetes).As a Product Owner I am responsible for:• Creating an awesome Developer Experience.• Enabling the standardization of IT Building Blocks based on input from customers and other stakeholders.• Enabling DevOps teams so that they can focus on facilitating the Energy Transition.• Streamlining and improving internal processes to increase the efficiency of the team.• Providing clear priorities and roadmaps for both new business value as well as Life Cycle Management and having the basics in order.

As a Product Owner and Product Manager for the Unsecured Consumer Lending products of ING Netherlands, I am:• Re-imagining and digitalizing tooling and processes for customers who apply for a loan or already have a loan.• Developing new products and propositions for Consumer Loans. • Performing life cycle management and migrations of products.• Performing Customer Journey and data analysis.• Responsible for the (re)payment patterns of Consumer Loans.• Integrating external data sources in the application process for a loan to decide if a loan can be provided.• Aligning with a variety of internal and external stakeholders and manage dependencies in a complex organization.• Determining the roadmap and priorities, where I actively balance new features as well as the life cycle management of our API's and infrastructure.• Leading and managing large scale projects.• Developing strategic plans for internal stakeholders and supervisors. For example on carefree lending and customer suitability.• Coaching the team, which consists of both onshore and offshore software engineers (both front-end and back-end) and a Junior Product Manager, to increase the overall performance.

Within this function I am part of the Business Scrum team unsecured Consumer Lending (2 years). Together with Marketing, Product Management and the Channels I am responsible for making ING a more customer centric company by mapping the Customer Journey of the Consumer Loans application process, acquiring new customers, managing our portfolio, developing reports and dashboards for internal and external stakeholders, mapping the customer journey and sales funnel, optimizing our sales funnel and creating a 9+ experience for our customers. Important tasks within my function are:• Developing propositions based on online and offline customer insights.• Designing and developing an (continuous) omnichannel marketing strategy based on customer behavior, customer lifecycle and events/milestones in a customer’s life.• Evaluating and adjusting (continuous) marketing campaigns.• Advising team members on how to use customized database marketing (Op Maat) for achieving the goals and targets of the team.• Consult IT on how new data needs to become available in the data warehouse, what new tools should do and the data they should deliver.• Monitoring and acting upon our customer process measurements and customer satisfaction researches.

As medewerker MCM I was responsible for:• Building, monitoring, configuring and evaluating the (continuous) marketing campaigns to offer our customers the most relevant service insights and commercial offerings.• Giving insights in the customer target groups (via data analysis).• Determine and make customer segments.• Automating processes.• Maintaining the multiple continuous processes of the department.Next to that I was also part of multiple large scale migration projects in the role of Medewerker MCM.

The masterclass Marketing Data Analyse is a professional training which prepares talented Marketing, Economics and Business Administration graduates for job opportunities in the field of fact-based/ data-based marketing. The masterclass builds a bridge between theory and practice by providing knowledge of the various aspects of Data-Based Marketing (DBM) & Marketing Intelligence (MI). Next to that students are also provided with hands-on experience in this field by means of diverse case studies.The program of the masterclass focuses on the following:- Common concepts of DBM & MI;- The data driven marketing organization;- Problem analysis; - Data enrichment, preparation and manipulation;- Data analysis with the use of statistical methods and tools;- Development of personal skills required in the DBM & MI field.After successfully completing the masterclass a young professional can work as a:- Marketing Data Analyst- Database Marketeer- Campaign Manager- List Manager- Retention Analyst- Data Miner- BI Reporting Specialist.Recommendations of the companies who have hired a young professional with a masterclass Marketing Data Analyse certificate can be found under the following link:http://www.cmotionsrecruitment.nl/opleidingen/masterclass-marketing-data-analyse/werkgevers/ervaringen-werkgevers-mc.html