Michael John Verzella Email & Phone Number

New York, United States

I collaborate with the directors of marketing and communications, and with our internal clients, to develop promotional strategies for our family of construction companies, including optimizing campaigns for varying audiences and determining the best media vehicles for reaching strategic goals. We work to enhance the marketing department and organization reputation by owning new and different requests, and finding solutions to improve communication, collaboration, and effectiveness by identifying synergies between stakeholders and information.

New York, New York, United States

Manager of the Structure Tone US brand, coaching teams in the use of our assets, tools, and processes. I worked to nurture creative skills and evolve our in-house capabilities, introducing new tools and methods to increase collaboration between project stakeholders. Developed marketing and communications products spanning multiple media channels. Worked with multiple creative teams in-house and external to pursue new work, and execute multi-year, cross-channel media campaigns for topics including company culture, history, safety, and corporate responsibility.

Greater New York City Area

Part of an award-winning, multidisciplinary corporate communications team servicing a global family of companies as we grew from $2B to $8B in volume. As a strategic thinker and multimedia artist I contributed to the creation of a corporate web site, employee intranet, and a podcast of 10,000+ downloads. We established processes for photography and video production and introduced new storytelling methods: digital signage, augmented and virtual reality, interactive pursuit and business development materials, and supported internal clients and regional marketing teams with media products and training.

Bala Cynwyd, Pa

Refocused the firm's communication strategy for print and web. Conceptualized and delivered a dynamic new web site, maintained the back end and hosting, and fed the font end with fresh visual media and copywriting. Photographed 20+ portfolio projects, filmed client interviews, and increased the firm's exposure in national publications with written articles and images. Responded to RFQs, RFPs, and presentations to clients with a focus on tangibles: solving for complex conversations with interactive, 4D collateral. Contributed to more than 12 new or re-established client relationships, and the firm's largest project awards to date. Furnished the firm's new offices with custom artwork and signage.

Audubon, Nj

Led a web hosting and graphic design company providing direct marketing, web site design/build, branding & identity, illustration, photography, and conceptual design. I used data and reporting to track efficiency, identify resources, and seize opportunities in new channels.Notable projects:- Nittany Entertainment: Brand development with print and digital products helped to transform a local wedding DJ in to a regional, full-service entertainment provider- New Jersey ballet company: Invented new revenue-generating products such as theatrical posters, character photography, and a ticket reservation system, and re-imaged the company as a premium ballet academy and performer.

Produced print and TV advertising collateral for national entertainment brands in a fast-paced environment. I learned from teams of talented designers, A/V producers, and media buyers. Applied a wide skillset to work on strategic projects and conceptual proposals, mockups, and media kits. Standout projects included promotion of the Beach Boys, brand standards for the Caesar's Palace hotel group's top restaurants, and an award-winning vehicle wrap.

Created brand assets and supported business development with page layout design and print advertising. Our scrappy, newly-established in-house marketing team contributed to a series of record-setting project award packages.

Greater Philadelphia Area

Performed the project manager's archive and close out for the company's largest, most complex project to date. Skills included record-keeping, the processing of change orders and RFIs, updating construction drawings, and communicating information to stakeholders. Acquired a passion for the construction industry and architecture.

Bfa, Graphic Design

Activities and Societies: PhotographyThis program was based on that of the Basel School of Design, Switzerland; emphasizing.

Drawing, Colour Theory

The Art Institute served as technical introduction to drawing and design, and was catalyst to an education with the University of the Arts.