Head Of Engineering - Amazon Advertising Dsp Monetization And Pricing
CurrentFounded the Pricing and Monetization organization in Amazon DSP, engineering critical pricing technologies that influence over $XX billion in revenue annually ⢠Built and led multiple cross-functional teams (including PENG, Plumbing, and Pricing Customer Experience teams), focused on complex pricing models, fee migration, and billing systems, while delivering on tight timelines and exceeding ops targets ⢠Developed PENG (Pricing Engine), a high-performance, low-latency pricing technology that delivers real-time pricing information across ad servers, resulting in enhanced efficiency and significant improvements in revenue precision ⢠Engineered and implemented long-term strategic planning by creating a 3-year roadmap for the Pricing and Monetization org, delivering against key milestones ahead of schedule, and supporting future scaling ⢠Drove innovation and operational excellence, introducing mechanisms such as design reviews, proactive alerts for trouble tickets, and in-depth post-mortems for change request overrides to maintain system quality and reduce risks ⢠Mentored and empowered multiple managers and senior engineers, enabling ownership of significant portions of software architecture and business domains, resulting in increased team autonomy and delivery efficiency ⢠Enabled cross-organization collaboration, working with analytics executive leadership to architect and prioritize long-term approaches to pricing technologies while delivering short-term revenue-generating solutions ⢠Fostered a culture of innovation and continuous learning by implementing bi-weekly âthink bigâ sessions and leading in-person offsite events, resulting in increased team cohesion and creativity in tackling complex challenges ⢠Successfully scaled the team into a cross-Amazon Ads SWAT team capable of contributing to systems across ad-serving, ad-bidding, reporting/analytics, DSP UI, and Billing, effectively positioning the team as a critical resource across the org