As Marketing Manager I’m responsible for developing a relevant, compelling and differentiated brand for MedRecruit, which is then translated into a brand plan and delivered into the market. MedRecruit is Australasia’s premium medical recruitment agency with over 200 preferred client relationships, including public and private hospitals and GP practices in Australia and New Zealand.We specialise in placing Locum and Permanent doctors in Australasia and the Pacific Islands. With MedRecruit, we guarantee you’ll get unprecedented service so if you're a Junior Doctor, Consultant or a General Practitioner then contact us today to speak with one of our team.Within Australia: 1800 633732Within NZ: 0800 633 732International: +64 3 441 2470 Email: mike@medrecruit.comWebsite: www.medrecruit.com

Responsibilities included:Negotiating annual budgets with the BoardMeeting business forecasts and managing branch costsStrategic and tactical consulting on digital marketing Development of marketing plans for clientsConducting market researchManaging client relations, work and profitabilityNew business developmentKey Achievements:Set-up and successful management of the Queenstown branch for over four yearsHelped secure the Ngai Tahu Tourism business through development and presentation of the strategic marketing plan for Dart River Jet SafarisCreated the strategic marketing plan and lead the brand refresh to develop Clearwater Fishing into Queenstown's most successful fishing charter businessLead direction and development of the brand refresh for Cardrona Alpine ResortAppointed Director and Shareholder in 2010

Responsibilities included:Protect and strengthen the company brand(s)Develop and manage new online initiativesManage the marketing team and mentor the sales teamCollect and analyse market research to gain clear understanding of market ‘needs’Create and implement annual strategic marketing plans for the different business unitsEstablish a marketing budgetImplement and manage marketing tactics derived from the annual strategic marketing plan to ensure monthly company budgets were metEstablish and manage production (through advertising agency) of all marketing materialMonitor tourism market trends (nationally and internationally) and develop new initiatives, either within the company or with other companies to ensure company budgets were metWork with the sales team to ensure marketing and sales strategies complement each otherKey Achievements:Implementation of a highly successful brand refresh helping contribute to a 25% increase in revenue from the previous yearImplemented a new digital strategy including refreshing the website, which contributed to increased online bookings and increased traffic by 167%Planned, designed and deployed the most successful Bungy promotion to date with revenue in excess of $150,000 YTD at a cost of $2000 to produceIntroduced new Bungy Proof Packs to increase revenue by 16%

Responsibilities included:Develop Philips television brand throughout New ZealandCreate a television marketing and sales budget for New ZealandSet product range to meet sales budget of $150 millionSole management of $1.5 million dollar marketing budgetCreate strategic marketing plans to maximise return on the marketing budgetManage strategic and tactical marketing initiativesManage third party business relationships such as advertising agenciesProvide product training for all Philips televisions throughout retail chains in New ZealandSet and manage retail pricingManage stock rotation of televisions to maximise the sales budget and minimise stock write downsWork alongside the sales team to assist with retail sell-throughKey Achievements:One of 30 people selected world-wide to participate in their senior management development programme in Sydney 2004Returned a 5% increase over budgeted revenue of $150 millionIncreased sales of Philips LCD televisions from #3 to #1 selling LCDs in New ZealandIncreased sales of Philips Plasma televisions from #4 to #1 selling Plasmas in New ZealandIncreased sales of Philips 29" CRT televisions from #2 to #1 29" CRTs in New Zealand

Responsibilities included:Negotiate sales and marketing budgets with company General ManagersEstablish product range for New Zealand market to meet sales budgetDevelop brand profile throughout New ZealandSet and manage retail prices across the rangeCreate and manage strategic marketing plansDevelop and manage quarterly tactical marketing initiativesTrain product resellersManage stock rotationKey Achievements:Awarded 3Com Australasia Product Manager of the Year 2002Tech Pacific awarded sole distributor of 3Com product in New Zealand based on my results3Com fully fund my salary based on my resultsAwarded Acer Distributor Of The Year 2002