Michael Wallach

Michael Wallach Email and Phone Number

Senior Director, Head of Growth Marketing @ NinjaTrader
Michael Wallach's Location
Chicago, Illinois, United States, United States
Michael Wallach's Contact Details
About Michael Wallach

I'm an executive Marketing Leader with over 25 years of experience driving business growth in Fortune 500 Companies and Technology Startups. I have expertise in B2C and B2B customer acquisition, cross-sell and retention, via digital and direct marketing, analytic strategy, CRM, loyalty and branding. My key Competencies include:• Delivering business growth across Financial Services, Healthcare, Retail, Telecommunications and 
 Real Estate with companies such as:¬ NinjaTrader - Currently leading growth strategy and execution¬ DIRECTV - First leader to acquire > 2M subscription customers in 1 year¬ SunTrust Banks – Led selection & implementation of digital CRM cross-sell capability¬ Sears Holdings Corp. - Generated > $2B in sales annually¬ OfferPad - Achieved $1B annual revenue run rate¬ Atlantic Union Bank - Increased household growth 2.5x• Driving digital transformation - Develop impactful digital, social & mobile programs• Implementing marketing technology – Deliver Automation & CRM solutions (Marketo, Hubspot, Unica)• Building and leading effective teams (dedicated up to 50+, cross-functional up to 100+)• Managing P&L (up to $400M)My MBA is from Kellogg School of Management in Marketing and Finance.Contact: wallachmike@icloud.com

Michael Wallach's Current Company Details
NinjaTrader

Ninjatrader

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Senior Director, Head of Growth Marketing
Michael Wallach Work Experience Details
  • Ninjatrader
    Senior Director, Head Of Growth Marketing
    Ninjatrader Oct 2022 - Present
    Chicago, Illinois, Us
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  • Atlantic Union Bank
    Senior Vice President, Head Of Performance Marketing And Analytics
    Atlantic Union Bank Sep 2019 - Oct 2022
    Glen Allen, Virginia, Us
    Hired following a consulting engagement to build a performance marketing team- Generated > 2.5X increase in annual consumer customer growth rate- Implemented robust acquisition channel mix, multi-channel contact framework and measurement strategy- Upgraded toolset - implemented marketing automation, CRM framework and advanced analytics
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  • Michael Wallach
    Consulting And Short-Term Roles
    Michael Wallach Dec 2017 - Sep 2019
    Provided strategic consulting and short-term services• Financial Services - Atlantic Union Bank: Provided strategic plan & mar-tech roadmap • Healthcare – MDLive - Optimized digital programs & launched Marketo• Healthcare - GOHEALTH: Developed growth strategy
  • Offerpad
    Chief Marketing Officer
    Offerpad Jan 2017 - Nov 2017
    Chandler, Arizona, Us
    • Recruited to build strong digital team, & create new category definition, brand position & offer strategy• Introduced robust marketing mix of Digital, Mobile, Social, DRTV, Radio, Outdoor, DM and PR• Accelerated market expansion from 1 to > 5 scaled markets with new marketing mix & budget strategy• Increased web traffic > 2X, offer requests > 3X & contracts > 3X, driving $1B annual revenue run rate • Left on good terms
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  • Suntrust
    Senior Vice President Marketing, Director Of Crm
    Suntrust 2012 - 2016
    Charlotte, Nc, Us
    Implemented Digital CRM cross-sell on Web site• Hired by manager at previous company to lead CRM Marketing strategy• Upon assuming role, existing digital and direct marketing cross sell was ineffective, and authenticated customers online were not identifiable or targetable• Optimized digital & direct programs, and then led selection & implementation of digital CRM capability
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  • Directv
    Vice President, Marketing & Sales, Head Of Consumer Acquisition
    Directv 2010 - 2012
    El Segundo, Ca, Us
    First leader to drive > 2 million subscriptions / year• Recruited to lead national consumer acquisition with $400M budget• Assumed role with challenge to turn around declining sales in core acquisition channels• Exceeded 2010 B2C acquisition plan by 10% and set annual record > 2M subscriptions• Exceeded plan again in 2011 with > 500K subscriptions via Customer Referral programs
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  • Sears Holdings Corporation
    Divisional Vice President, Digital & Direct Marketing
    Sears Holdings Corporation 2007 - 2010
    Chicago, Il, Us
    Generated $6.7B in sales• Recruited post MBA to lead national Digital & Direct cross-sell program• Created bundled offers customized to targeted segments, enhanced with dynamic content• Launched digital sales circular delivered via email to efficiently enhance/replace print sales circulars
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  • Jpmorgan Chase & Co.
    Vice President, Marketing, Digital & Direct Marketing
    Jpmorgan Chase & Co. 2002 - 2007
    New York, Ny, Us
    Generated $1.5B in funded loans• Recruited to help develop and then manage Multi-Channel CRM program• Managed program across 2K+ branches, call centers & Web• Led CRM campaigns to deliver targeted messaging at every aspect of buying journey
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Michael Wallach Skills

Integrated Marketing Direct Marketing Marketing Strategy Analytics Crm Marketing Strategy Multi Channel Marketing Lead Generation Online Marketing Digital Marketing Customer Relationship Management Leadership Advertising Email Marketing Strategic Planning Social Media Management Brand Management Customer Acquisition Segmentation Customer Retention Loyalty Marketing Digital Strategy Database Marketing B2b Direct Mail P&l Management Mobile Marketing Interactive Marketing Product Marketing Marketing Management Relationship Marketing Social Marketing Demand Generation E Commerce Competitive Analysis Creative Direction Mobile Devices Loyalty Programs B2b Marketing Sales Customer Experience Marketing Communications Sales Management Cross Functional Team Leadership Strategic Partnerships Social Media Marketing Online Advertising Seo New Business Development Web Analytics Search Engine Optimization Pay Per Click

Michael Wallach Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing And Finance
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    English Literature

Frequently Asked Questions about Michael Wallach

What company does Michael Wallach work for?

Michael Wallach works for Ninjatrader

What is Michael Wallach's role at the current company?

Michael Wallach's current role is Senior Director, Head of Growth Marketing.

What is Michael Wallach's email address?

Michael Wallach's email address is mw****@****cbh.com

What is Michael Wallach's direct phone number?

Michael Wallach's direct phone number is +131269*****

What schools did Michael Wallach attend?

Michael Wallach attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.

What skills is Michael Wallach known for?

Michael Wallach has skills like Integrated Marketing, Direct Marketing, Marketing Strategy, Analytics, Crm, Marketing, Strategy, Multi Channel Marketing, Lead Generation, Online Marketing, Digital Marketing, Customer Relationship Management.

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