•Develop, lead and execute distribution strategy across multiple channels•Scaled to top 1000 Alexa ranked site while greatly reducing cost•Scaled traffic from 5 million unique visitors to 22 million per month•Work crossfunctionally to design and implement both technical and editorial SEO strategy•Develop both traditional and non-traditional marketing techniques to capture sales leads•Scaled Facebook traffic more than 400% with crossfunctional team•Establish and negotiate partnerships to diversify traffic sources•Assemble and manage paid campaigns for ecommerce, subscriber and traffic acquisition•Responsible for pacing and fulfillment of display and social campaigns•Responsible for analytics and reporting of KPI and P/L•Collect large data sets and turn into actionable insights

Affiliate for companies such as Amazon, Neverblue, and Convert2Media• Design websites and landing pages to promote products and offers• Implement SEO to capture organic search traffic• Assemble paid campaigns in multiple PPC & PPV platforms• Utilize multiple analytical tools to maximize efficiency

PCMi's flagship brands include RxWiki, dailyRx, 1-800-Oncologist, and 1-800-Therapist•Develop and implement SEO strategies across multiple large-scale properties•Develop and manage CPA campaigns for phone calls, mobile app downloads and newsletter signups•Design landing pages and employ conversion rate optimization•Increase audience and engagement through multiple mediums including social media•Responsible for analytics and reporting of KPI and P/L•Build and maintain databases using MySQL•Maximize display revenue with ad operations

• Maintain websites for 10 newspaper and photography sites• Design newspaper layouts using QuarkXPress• Utilize Adobe Photoshop for graphic design