Fortress Building Products is an innovative producer of outdoor living products that deliver unique and sustainable solutions to channel partners, contractors, commercial property owners and homeowners. www.fortressbp.com

Guidant provides strategic insight and resources to transform companies’ growth trajectories by improving agility, aligning resources around differential advantages and executing effective growth strategies.Select Customer Engagements:1. PREMIUM CONSUMER PRODUCTS COMPANY: Successfully created multiple new revenue streams with new scalable channel partners, contributing incremental revenue growth over 5% in first six months.2. PRIVATE EQUITY OWNED CONSUMER/PROFESSIONAL PRODUCTS MANUFACTURER: Developed repositioning strategies, secured customer meetings and launched products into new targeted large national retail and MRO customers within 90 days.

Developed and executed business unit growth strategies, accountable for category-leading brands (KILZ and others) with full P&L responsibility. Paint, Primer, Stain, Concrete and Specialty Coatings sold to Consumer and Professional users through multiple distribution channels including big box, hardware, co-op, and 2-step distributors.• Developed strategies to grow core business while leading expansion into new categories and distribution channels. Introduced $70M annual incremental sales in new categories / channels in 3 years.• Led strategy development, hired team and launched scalable new digital / e-commerce business model. Signed 200+ new dealers at launch of new business model.• Led key account Sales, Marketing, Finance and R&D team members in developing new coatings business at key accounts. • Developed and executed strategic account plans which turned around negatively trending relationship at Lowe’s. Reinvigorated existing product sales (nearly 20% reversal) and launched new products which grew revenue 10%+ in mature category. • Led Supply Chain, Manufacturing and Finance teams to develop alternate optimized logistics scenarios, resulting in margin improvements for Masco and Lowe’s. Lowe’s merchants identified process as “best in class” vendor relationship, converting from “transactional” to “strategic partnership.” • Developed relationships with senior leadership at Walmart leading to first ever full day off-site partnership meeting with Masco and Walmart executives, creating foundation for new business initiatives. Received approval for, and launched, market test of new concept paint department (potential new $100M+ opportunity).

Led Product and Channel Management, New Product Development and Graphics teams. Led new facility design and construction to integrate Sales, Marketing and R&D teams. • Developed budgets and business strategy after BU President role eliminated. • Developed extensive Voice of Customer (VOC) research to drive insights around professional contractors. Led development program that resulted in new business launch in new category. Annual revenue over $40M within 3 years; today this business is over $100M in annual revenue (marketed under the BehrPro brand).• Developed strategy, executed launch and led ongoing development of division’s eCommerce business.• Assumed Sales leadership role for three years and led strategy for key customers. Led presentations at critical meetings such as line reviews. • Responsible for all BU legal activities (Litigation, Intellectual Property, Contracts, etc.) as well as all external agency relationships (regulatory, research, advertising, PR, digital marketing, social media).

Recruited by Masco to develop branding and product innovation capability in newly acquired business.

Merchandising Mgr in Shur-Line / Newell Rubbermaid div. (previously called EZ Paintr). At that time, world's largest manual paint applicator manufacturer selling through mass merchant hardware & home improvement channels. Key account planning, Acquisition integration, Cross- functional team management and Brand strategic planning.

Drove business growth via direct responsibility over Engineering, Global Sourcing, New Product Development and Legal departments in the top manufacturer of consumer stock window treatments and hardware sold through mass market and home center channels. Created division's first licensing program.