- Managed full P&L for the business.- Led packaging redesign on Gluten Free Pizza business, which has resulted in Against the Grain being the fastest-growing brand in the category.- Completed RFP on key commodities to offset inflationary pressures in 2022.

- Leading all Sales, Marketing, and Operations across three portfolio brands (Against the Grain, Snow Days, and Cosmic Bliss).- Developed long-term strategic plan and channel strategy, including the creation of organizational goals, objectives, and strategic imperatives.

- Successful Acquisition to King's Hawaiian - Led all sales and marketing initiatives for organization.- Delivered on results - increasing sales from $11.8MM in 2017 to ~$78MM in 2021 (CAGR of 60%).- Led company through sale process with an eventual acquisition in January 2021.

- Developed strategic plan, AOP planning process, and channel/pricing/promotional strategy.

Co-Founded Overnight Oats business. Launched the product on DTC only with eventual distribution in Whole Foods.

- Defined and outlined business strategies to help propel the brand success.- Developed both short and long-term goals by department. -Created strategic documents with both qualitative and quantitative data, outlining business opportunities.

-Direct P&L management in collaboration with the CEO-Writing of all brand copy (packaging, website, press releases, sales presentations)-Create and implement sales tracking documents to better understand promotional effectiveness-Build and implement annual marketing budget designed to drive brand trail on innovate product. -Establish ROI thresholds for all marketing spends-Work directly with customers on shopper marketing programs to build brand awareness where it matters most, at retail-Create tools to enhance presence at retail (displays, display-ready caddies, POS, single-serve sampling program, etc.) -Design regional sampling strategy to hand out 1MM samples in 2016-Outline social strategy with the development of STOV (social tone of voice) document-Spearheaded companywide brand overhaul and shift in strategy from targeting young families to the millennial consumers-Developed new brand positioning deck outlining market trends and the competitive landscape to understand brand’s opportunity -Launched new product size offering that better speaks to brand’s usage and C-Store and Foodservice channel strategy -Developed channel strategy to better align with target consumer’s purchase behavior-Design and implement business systems to track, monitor, manage, and evaluate business. -Created a rolling forecast system for team to update every four weeks that would tie to production in order to better manage inventory on hand and cash flow-Developed a trade-spending tool to monitor upcoming spending tactics, anticipated volume, and get a clear understanding of ROI-Created and implemented supply-chain tool to appropriately schedule production and ordering of raw materials -Create all customer sales presentations to ensure company is speaking consistent language-Key lead in cross functional areas to implement key strategies and tactics to ensure business success (lead on monthly sales call and weekly operations/production planning call)

Eventual Acquisition to Castanea Partners

- Eventual Acquisition to Castanea Partners- Developed and implemented strategic marketing plans- Presented both sales and marketing results at quarterly Board of Director meetings - Direct management of all public relations activity- Designed and implemented social media strategy- Oversaw new product/innovation pipeline- Worked directly with CEO to fine tune brand voice and communication strategy- Led company in promotional effectiveness study and worked directly with sales team to implement key strategies that would drive company growth and profitability.- Established promotional/trade guidelines and implemented tools and procedures that allow the company to track results. - Monitored competitive landscape to ensure brand was aligning any and all category shifts or trends.- Presented trend information to management team in order to help define brand's positioning in the market.- Key lead in two packaging revisions that helped shift the consumer perception of the brand from a "diet" brand to a "better-for-you" brand, speaking directly to the consumer need-state in the market. - Represented company an key retailer meetings such as Safeway, Kroger, Ahold, Whole Foods, and Publix.- Reviewed and analyzed all Sales and Marketing ROI for all spends. - Liaison between outside Sales team and internal Management team.- Developed and recommended product positioning, packaging, and pricing strategy to align the brand with current consumer trending information- Scoped alternative business channels - Key team member of two separate fundraising efforts

Successful Acquisition to General Mills Design, implement, facilitate, and manage FSTG's trade marketing and promotional strategies through the development of national campaigns (2011 Design of the Times Award Winner and 2012 Reggie Award Finalist), the customization of national account-specific initiatives, and the creation of unique merchandising vehicles. Core job responsibilities include: acting as a liaison between Sales/Marketing/Operations to help facilitate business growth (merchandising concepts/display initiatives/promotional pricing/shipping efficiencies/price changes/FSI-Catalina programs/etc.), developing brand-building promotions and strategies to drive business growth at retail (promo timing/frequency/percentage discount/creative programing), actively pursuing brand partnerships while developing cross-promotional programs to help drive brand awareness through positive brand associations, implementing/ developing current brand standards, creating dynamic customer presentations to drive retail sales growth, increase distribution, and obtain key promotional timing/execution.Core competencies/skills include: P&L development, category management (AC Nielsen/SPINS/Whole Foods Market Portal/IRI Panel), partner/vendor negotiations, management of over 80+ retail partner, and agency management.