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Mobile and Emerging Tech executive with 20+ years leading digital products and lifecycle roadmaps for national and international experiences. Responsibilities and knowledge include lifecycle engagement, cross-channel journey mapping, analytic planning and reporting, segmentation and personalization planning, customer research, multi-year roadmap justification, agile team management, C-level business justification and partner relationships.Partners who have allowed me to work with them to gain this knowledge: Ford, Dick's Sporting Goods, NBC Sports, AARP, EA Sports, Evernote, Amazon, Walgreens, Gatorade, Glu Games, CBS Sports, QuikTrip, Sprint, Telefonica, eBay, United Rentals, Sherwin-WIlliams, International Olympic Committee, MasterCard, NBA, WildTangent Games, and dozens of others.
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Director - Flagship AppOptumKansas City, Mo, Us -
Sr. Director, Gm Of Mobile AppsNeiman Marcus Group Nov 2021 - PresentDallas, Texas, UsLead the mobile ecosystem across the NMG brands - responsible for the strategy, business, team and lifecycle of the app- Moved NM app ecosystem from 2 apps into one, covering off on all NM authority - store, influencer, associate- Set up infrastructure for app product success, including cross-functional team structure, business roadmap/benchmarks, customer lifecycle/journey role and omni-channel role definition. - Tripled app penetration of digital sales including increasing conversion on media initiatives across channels. - Increased app from 2.6 in the App Store to 4.6- Increased retention 35% over customer's first 90 days- -
Managing Director - Mobile Apps / Emerging TechVmly&R Sep 2013 - Nov 2021New York, New York, UsPartnered to establish the mobile app and emerging tech team, driving mobile experience best practices and execution surrounding strategy, design, development, team structure, user acquisition, retention, engagement, analytics and monetization.Successes include:- Creating and launching QuikTrip's mobile app, bringing mobile ordering to market- Bringing FordPass and Lincoln Way mobile apps to market from conception through the first 2 years, including owning Apple and Google relationships, beta testing, and feature planning.- Launching Wendy's Rewards with messaging journeys and app-centric communications.- Establishing United Rentals revamped mobile app as a core element of their relationship with customers. Created the roadmap, redesigned the app, established the app team responsibilities and set/hit engagement goals. - Resulting in a 2021 Cannes Bronze Lion for Digital Transformation -
Director Of Marketing - Mobile AppHandmark, Inc/Onelouder Apps - Acquired By Sprint Jun 2006 - Sep 2013Acquired by Sprint in 2013.App Strategy and Distribution for mobile app developers, driving lifecycle strategy including user acquisition, messaging, engagement and analytics, resulting in over 500 million downloads across international carriers.
Mike Whaley Skills
Mike Whaley Education Details
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University Of Missouri-ColumbiaAdvertising
Frequently Asked Questions about Mike Whaley
What company does Mike Whaley work for?
Mike Whaley works for Optum
What is Mike Whaley's role at the current company?
Mike Whaley's current role is Director - Flagship App.
What is Mike Whaley's email address?
Mike Whaley's email address is mi****@****vml.com
What is Mike Whaley's direct phone number?
Mike Whaley's direct phone number is +181621*****
What schools did Mike Whaley attend?
Mike Whaley attended University Of Missouri-Columbia.
What skills is Mike Whaley known for?
Mike Whaley has skills like Strategic Partnerships, Mobile Marketing, Mobile Applications, Mobile Devices, Mobile Advertising, Business Development, Mobile Content, Marketing, Advertising, Marketing Strategy, Digital Marketing, New Business Development.
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