Mike Williams Email & Phone Number

Portsmouth, Nh, Us

Portsmouth, Nh, Us

Portsmouth, New Hampshire, United States

Specialized software development company for the heavy construction industry, acquired by Trimble in 2022.• Strategic management of B2W Software's digital footprint, overseeing the company's online presence, website, analytics, and comprehensive digital marketing initiatives.• Led digital marketing campaigns across multiple channels, including paid search, display, paid social, and email.• Implemented SEO strategies that enhanced the company's search engine rankings, optimizing online content for increased organic traffic and improved online discoverability.• Advanced online analytics and web tracking methods, including migration to GA4, Big Query, enhanced conversion tracking, and attribution. • Managed migration to new website, improved landing pages and enhanced forms

Auckland, New Zealand

House of Travel (www.hot.co.nz) is the leading retail travel agency in New Zealand and Mix & Match (mixandmatch.co.nz) is New Zealand's largest online travel agent for flights.• Managed the analytics, CRO, PPC and SEO programs, utilizing a variety of external specialist agencies and internal business units• Used analytics and user research to provide strategic insights to improve the user experience• Conducted over 100 split tests and other conversion optimization techniques, such as heat maps and surveys, to drive increased e-commerce sales and enquiry• Launched affiliate program• Provided expertise on internal tracking and reporting functionality and provide insight into performance and ROI of digital marketing channels, including email marketing, SEM, organic, and metasearch aggregators• Evaluated end-to-end customer experience across multiple channels and customer touch points as part of our digital strategy• Drove best practices in UX across website design, app, and email • Led content strategies for digital marketing campaign support and Search Engine Optimization

New Zealand

Online marketing and content executive for one of the leading travel agencies and websites (www.hot.co.nz) in New Zealand, which has been voted the best Travel Site in the NetGuide People’s Choice Awards since 2006.* Managed loading of content to website including managing of homepage and outlet pages* Constructed weekly electronic direct mail promoting online flight bookings* Wrote online content and travel blogs

Auckland

Marketing and Communications for Advance International, one of the largest business-to-business cleaning supplies providers in New Zealand. * Launched three websites, www.AdvanceClean.co.nz, www.AdvanceNature.co.nz & www.SuperShine.co.nz.* Implemented a comprehensive e-commerce solution onto the website for the first time, encompassing order processing, inventory management, and fulfillment logistics.* Managed successful application for Environmental Choice NZ licensing (equivalent of Green Seal USA)* Launched two new product lines, Advance Nature and the Advance Carpet Master Series

Dublin, Ireland

Developed communication documents for nurses and parents, including pamphlets and documentation for parents

New Zealand

A promotions and communications company in Auckland, we worked closely with our sister company, Brand Agency, to generate and facilitate communication plans for our clients. As manager I was responsible for driving business growth, particularly in managing client relationships and networking. This role required project and event development and management as well as digital marketing via the website and email. When required I also performed media planning and placement for Brand Agency.

Hamilton, Waikato, New Zealand

Sessional Assistant for 1st-3rd Year Marketing Communication Classes.Supported the teaching and learning of undergraduate students by assisting with course preparation, facilitating tutorials and workshops, marking assignments, and providing feedback to students. I collaborated with lecturers to ensure a high-quality learning experience for students.

Bcs (Hons), Management Communication, Public Relations, Marketing

Pg Cert Mngt, Human Resources, Law

Bachelor Of Communication Studies, Management Communication & Public Relations

Education record

Education record