Michael Y. Email & Phone Number

Alpharetta, Georgia, United States

Atlanta, Georgia, Us

-Served as the Digital Marketing SME on a team of 15. Worked alongside product marketers, SDRs, and event marketers to design comprehensive marketing campaigns that drove pipeline, increased engagement with target accounts, and accelerated pipeline velocity.-Led ABM initiatives that involved: creating unique ABM experiences, targeting an account list of 875 companies, & delivering ads based on pain points and funnel stage.-Frequently audited the website to identify UX friction and made adjustments accordingly.-Managed a $850k yearly ad budget that yielded a healthy sum of engagement with target accounts.-Reduced the Cost per Acquisition from over $800 to about $45.-Implemented an SEO strategy that resulted in a majority of high-intent keywords ranking on page #1 on the SERPs.-Leveraged a comprehensive tech stack (Marketo, SFDC, & DemandBase) to track campaign success metrics and automate marketing efforts.-Led multi-channel demand generation marketing campaigns.-Managed multiple agency partners to help bring marketing campaigns to fruition.-Partnered with content syndication organizations to reach cold targeted accounts and prospects.

Peachtree Corners, Georgia, Us

-Spearheaded all digital marketing efforts across multiple channels.-Worked closely with sales to develop marketing strategies that would reach cold accounts and nurture warm & hot accounts.-Implemented a Google ad strategy that saw a 400% ROI based on a $90k yearly budget.-As the MarketingOps & HubSpot gatekeeper, followed data hygiene best practices for a clean CRM.-Positioned the company as leader in Digital Signage across social channels.-Worked with the design & development team to create a website that converts and is UX friendly.-Defined marketing personas, journey stages, and built a marketing architect from scratch.

Roswell, Georgia, Us

-Managed 8-10 enterprise clients simultaneously, including several Fortune 500 companies, ensuring their websites were optimized for search engine visibility and driving organic traffic to their sites.-Developed and implemented SEO strategies and tactics, including keyword research, on-page optimization, link building, content creation, and technical SEO, to improve search rankings and increase website traffic and conversions.-Conducted SEO audits and competitive analyses to identify opportunities and gaps in clients' online presence, and provided actionable recommendations to improve their search engine visibility.-Collaborated with cross-functional teams, including content creators, web developers, and designers, to implement SEO best practices and ensure website optimization.-Monitored and analyzed website traffic and search engine metrics using tools such as Google Analytics, SEMRush, and Ahrefs to measure the effectiveness of SEO strategies and tactics, and identify opportunities for improvement.-Managed client relationships, including regular communication, reporting, and delivering exceptional customer service to ensure client satisfaction and retention.-Stayed current with industry trends and best practices, and implemented new techniques and tools to improve SEO performance and deliver measurable results.

Roswell, Ga, Us

-Built the SEO department from the ground up, creating and implementing SEO strategies for clients in the franchise industry, resulting in increased organic search traffic and lead generation.-Conducted comprehensive SEO audits, analyzing website performance, content, and technical issues to identify areas for improvement and provide actionable recommendations.-Optimized website content, including title tags, meta descriptions, and page copy, using keyword research and analysis to improve search engine rankings and user engagement.-Managed on-page and off-page optimization, including link building, local SEO, and directory listings, to improve online visibility and increase brand awareness.-Collaborated with cross-functional teams, including web developers, designers, and copywriters, to ensure SEO best practices were implemented across all digital marketing channels.-Utilized web analytics tools, including Google Analytics and Moz, to track and analyze website traffic and user behavior, and identify opportunities for optimization and increased conversions.-Supported the website as the WordPress site admin, maintaining website functionality, updating content, and implementing design changes.-Stayed current with industry trends and best practices, attending conferences and workshops, and sharing knowledge with colleagues to continuously improve the SEO department's effectiveness.

Duluth, Ga, Us

-Plan and execute social media campaigns on Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.-Design, execute, & optimize paid search campaigns on Facebook, Twitter, & LinkedIn.-Work closely with marketing, content, design, UX, customer service, & SEO team to ensure consistent messaging and branding.-Analyze campaign performance & KPI's to provide insights & optimizations.-Engage with key influencers and drive action-oriented activities.

Atlanta, Ga, Us

OPERATIONS SUPERVISOR UPS10/2007-02/2015• Manage, plan, organize, and direct all employees assigned• Manage and implement security and loss prevention procedures• Prepare and manage safety procedures in accordance with Company, OSHA, and DOT guidelines• Prepare and implement action plans to ensure the hub achieves planned service, safety achievements, productivity, volume, and employee relations.• Schedule employees in accordance with hours planning, the Company’s run bid process, and service requirements

Digital Marketing, Digital Marketing

Computer And Information Sciences And Support Services

Web Page, Digital/Multimedia And Information Resources Design