Mikey Cramer Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

New York, New York

Las Vegas, Nevada

Managed a senior team of Digital Strategists and Social Community Managers responsible for all aspects of social media strategy, execution and measurement for Las Vegas Tourism, R&R's primary account, stewards of "What Happens Here, Stays Here".Successfully established new processes for a historically traditional agency, spearheading the future of digital for the agency.

New York, New York

Ran a large team of Content and Community Managers. Guided development and optimization of digital content, social activations, campaign measurement, and relevant brand communication across 229 channels, seen by over 200 MM people globally on a daily basis.– Hands-on management of a 30+ strong team, guiding them through a wide range of responsibilities, providing evaluation, mentorship, as well as department resourcing, scoping and allocations, promotions, and bonus incentives. – Guided the composition of strategic briefs and POVs for digital, social and mobile media to improve agency’s competitive position, client acquisition, and sales in a quantifiable manner.– Established real-time content "newsroom" process.

Monitored online conversation to understand and integrate insights into digital + social strategies, campaign activations, community management, paid media recommendations. Developed proprietary cross channel data reporting dashboard.

Conducted qualitative + quantitative consumer research to inform creative brief development, survey development + implementation, intercept research, ethnographic research, trend forecasting, Winner of 2008 AAAA Quantitative Class for Planners

Digital listening / trend forecasting