Michael Yeomans Email & Phone Number

West Virginia, United States

United States

Mountain View, California, United States

• Evaluated and built in depth analyses – including recommendations and integrations - for all marketing platforms, tools, systems, and digital strategy corporate wide.
• Created strategy for segmentation, micro-targeting and online platforms, leading to 50% better campaign efficiency and vastly improved go to market results.
• Transformed companywide metrics platforms leading to greater than 40% improvement in pipeline velocity in key accounts via in depth insights analysis and immediate action plans.
• Spearheaded multiple successful SFDC and marketing automation platform integrations leading to improved efficiencies and cost savings of more than 5 million dollars annually.
• Integrated cross channel marketing strategies including social media marketing, web personalization and programmatic display leading to >30% increased pipeline.

North America

• Created campaign strategies including digital marketing, marketing automation, CRM systems, lead management and reporting metrics.
• Enhanced pipeline >500M Euro for company’s strategic growth segments in first year.
• Devised interlock between sales and marketing with shared KPIs leading to greatly improved efficiencies across entire enterprise within the first year.
• Guided Media Strategy team with recommendations for channel selection including search engine strategy, online marketing, social media marketing, and cross channel marketing.
• Constructed LAMP (Learning Agenda and Measurement Plans) for all major campaigns resulting in >40% improved efficiencies across the entire enterprise.
• Supervised a large team distributed worldwide with centers of excellence in key hubs.

North America

• Directed worldwide digital marketing team with responsibility for web platforms, digital channels, campaign strategy, analytics, marketing automation systems and CRM.
• Brought in a new marketing automation system (Marketo) and streamlined processes to gain >50% efficiency with online campaigns.
• Added 150M in 2014 to pipeline via strategic go to market programs.
• Implemented mobile friendly web platforms via Drupal and Wordpress with revamped UX/IA increasing mobile traffic by 70% in first year.
• Developed a Podcast series and hosted more than 200 episodes with senior executives.

• Enhanced external communications effectiveness by 40% with 25% budget reduction.
• Implemented a digital strategy that boosted web page views by 30%, lowered cost of maintenance and increased publishing efficiencies by 65% in first year.
• Trained 1000’s of people on best practices on a variety of topics with 96% approval rating.

• Designed Corporate Strategy intranet and constructed web 2.0 tools and applications.
• Represented Alcatel Corporate Strategy Work Group in the Alcatel - Lucent merger through involvement in defining market intelligence processes, platforms, systems, and tools.

Sunnyvale, California, United States

• Led e-communications and demand generations teams worldwide.
• Managed global team with responsibility for e-marketing, customer acquisition and multi-media sales tools.

Broadcast Journalism

Associate Of Arts