Michael Horne Email & Phone Number

Melbourne, Vic, Au

Melbourne , Vic, Au

Melbourne, Au

Helping a small business scale by building a data warehouse in Excel to track inventory, analyse historical trends and help forecast sales into the future. Built reporting suite for management bringing ease of access to weekly and monthly data trends. Streamlined business processes such as invoicing, inventory uploads for third party providers.

Bowen Hills, Queensland, Au

Promoted to the Senior Executive team, I manage the product offering for four corporate bookmaker brands across desktop, mobile, iOS, internal operating systems.Using metrics such as client acquisition, turnover, margin and revenue, I help ensure the most valuable products are built and launched to market, and manage expectations of stakeholders across the business, including my C-Suite peers.I helped build and implement an agile product development structure, managing a team of up to 12, and work collaboratively with especially the technology and BI teams to ensure reporting and product metrics are accurate so we can iterate to optimize the current offering and identify new opportunities through data analysis and customer profiling.Highlights:►Managed successful platform migration of large corporate bookmaker brand onto new platform within 8 months - big client numbers, multi-million transactions, full product parity, redesigned websites, live chat, all reporting and 3rd party integrations - ready for 2019 Spring Carnival.►Initiated customer research resulting in change to product strategy and cost savings.►Created in-house same-game-multi product after data-driven analysis of bet types identified opportunity. Achieved most popular bet type of 2019 season - 40% SGM turnover at good margin.►Led product team restructure and optimized resources after merger to create a hybrid Agile framework which suited both start-up and established operations.

Bowen Hills, Queensland, Au

I managed a team of 20+ staff across all racing codes: thoroughbreds, harness and greyhounds, operating 24/7. I helped the product and tech departments on new and existing products and trading tools to increase turnover and revenue, collaborated with BDMs and affiliates regarding new client acquisition, and assisted customer service.I executed correct decisions in a high pace/pressure environment - high stakes bets, monitoring the market, competitor pricing, changing odds and current exposure.Highlights:►Heavily involved in product feedback, QA and UAT of new products - e.g. Odds Boost Multis & Odds Boost Exotics - launched and ran at very good margin.►Implemented Australia-wide Minimum Bet Limit to cater for all client demographics.►Excellent relationships with all BDMs and assisted in maintaining client loyalty.►Worked effectively with Risk Department teams to run 24/7, 365 days trading floor.

Bowen Hills, Queensland, Au

I was approached to create the Risk strategy and build a new department to manage Risk across three racing codes. I liaised with BI and Tech teams to create systems and reporting required to make better decisions, and automated key reports for the team to action and categorize clients. I implemented a profiling tool that I had initiated as Racing Trader to efficiently analyse client data, and continually fine-tuned the automated client rating system. Highlights:►During this time the turnover and racing margin increased. The racing model was copied into the sports department and the two risk departments work side by side.

Bowen Hills, Queensland, Au

I ran Risk assessment and management across three racing codes. I was responsible for odds compilation and ensured the racing team hit their KPIs for margin and turnover. I helped develop systems and processes to drive efficiencies and completed competitor and market trend analysis.

BetHQ was a startup corporate bookmaker that built their racing pricing model inhouse. Prior to the launch, I worked closely with developers to build the automated pricing model and designed weighted algorithms for racing prices across all codes and countries, and to design the website and mobile site.I set up all compliance rules, terms and conditions, customer-facing automated emails, trading and risk. I managed and trained the customer service team and adapted 3rd party platform-based designs, manually built and priced matches to achieve a fully stocked offer.

Betstar was an Australian-owned corporate bookmaker that was sold to Ladbrokes UK in 2014. I was part of the leadership team that built the business from 5 to 50 staff.I developed new products, liaised with marketing and finance with projections and budgets for promotions. I mentored and managed the racing team and customer service team (up to 12) in the call centre to achieve KPIs. I recruited quality staff in a competitive market and prioritized high staff engagement.

I compiled odds for Victorian thoroughbreds, Group 1 and future racing around the world. I liaised regularly with the media, which included live radio crosses, and built a strong rapport with all VIP clients, ensuring they enjoyed their wagering experience. I profiled clients, assessed risk and took wagers.

This business later became Betstar. During my time, I was promoted from Junior Racing Trader (1yr) to Racing & Sports Trader (2yrs) to Office Manager (2yrs). My experience grew in client management, media liaison, risk management, market monitoring, odds and video assessment, recruitment and management of staff. As Office Manager, I maintained the relevant reports and funds to the regulatory bodies, balanced and kept accurate accounts and records.

Melbourne, Victoria, Au

Because of my racing knowledge, I was approached to design realistic 3-D animated races for a new simulated racing game called ‘Trackside’. I educated others on the potential scenarios of a horse race and reviewed their race designs for realistic outcomes.

Datarobot Essentials Certification

Bachelor Of Business, Marketing

Education record