Michael York Email and Phone Number
Michael York work email
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Michael York personal email
As the Associate Director of Marketing Technology at Impact Networking, I have focused on harnessing the power of HubSpot's platforms and paid social media advertising to elevate our clients' market presence. We've fostered cross-departmental collaboration and created a unified reporting system that guides our data-driven decisions and marketing strategies.In this leadership position, I aim to drive small and medium-sized businesses to success by tailoring our approach to each client's unique objectives. The organization benefits from my commitment to innovation and consumer engagement as we transform insights into actionable strategies that propel our clients ahead of the competition.
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Four Inc.Chicago, Il, Us
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Associate Director Of Marketing TechnologyImpact Networking, Llc Jan 2024 - PresentLake Forest, Il, Us -
Associate Director Of MediaImpact Networking, Llc Dec 2022 - Jan 2024Lake Forest, Il, UsLead a team of highly skilled professionals developing and deploying paid and organic digital content into the marketplace in numerous industries and verticals for our 100+ clients. Managed Marketing and Strategy implementation without being box checkers. We saw projects from start to finish while optimizing and reporting on the best possible solutions, ultimately defining the landscape for SMB’s to have a fighting chance in their respective industries.*Collaboration with various departments was critical to the successes of content*Assisted in establishing a “source of truth” for reporting cycles*Active listening to clients’ business objectives and goals dictated the direction of our marketing strategies*Our team was a component in the overall Marketing arm of Impact leading to the road to $500M annual revenue*Managed numerous budgets and timelines to ensure proper spending and flight times of ads and creative assets
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Associate Director Of Paid MediaImpact Networking, Llc Sep 2022 - Dec 2022Lake Forest, Il, Us
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Director Of Digital StrategySelective Search Mar 2021 - Sep 2022Chicago, Il, UsCurated on-brand advertising among top digital channels while cultivating viable leads for the industry leader in the professional matchmaking vertical. With our small team we were able to deliver the best possible leads to our sales team while minimizing outliers. *Demonstrated and adhered to best practices for ad cultivation and deliverability*Established weekly/monthly reporting determining successes/failures*Implemented company wide social media SaaS platform for all social channels*Deployed new technologies for security protocols mitigating threats*DNS management *Website management, development, SEO and search ranking*Competitive analysis against on and off brand queries to ensure page one results (organic/paid)*Developed and deployed paid social standard across top platforms -
Corporate Social Media ManagerEldorado Resorts, Inc. Jul 2016 - Oct 2020Reno, Nevada, UsManaged the social media efforts of 23 properties across 11 states. This includes, all social media channels, local listing management, online reputation management, and paid social media. With the combined efforts of my team and I, we generated additional buzz surrounding all properties with the assistance of the property marketing and advertising teams.*Assess best practices for each of the properties and their regions/audiences*Determine factoring KPI’s to create best performing posts/tweets*Assist in building paid social media campaigns through Facebook and Instagram*Investigate all modern technologies and alignments with company’s social media strategy*Developed crisis management protocols to ensure chain of command during instances of negative public perceptions/reviews -
Interactive Marketing CoordinatorBaha Mar Mar 2015 - May 2015Nassau, BsDaily duties included content development, shared hosting management, HTML and web development staff training, brand partner services, creative asset management and editing, and web graphic design. Weekly and monthly analytic reporting in conjunction with digital media reporting. ROI reporting based on campaign analysis, and direct response campaigns.*Data I Email acquisition strategy*ROI reporting and analysis*Website and web development/Web copywriting*Content survey and acquisition/direct response campaigns*Booking engine usability management -
ServerMgm Grand Hotel & Casino Las Vegas Mar 2014 - Mar 2015Las Vegas, Nevada, UsWelcomed and served guests from around the globe. Ensuring a clean and safe environment was of the utmost importance. Friendly, energetic, and detail oriented service was expected and delivered daily. Repeat guests, even from out of state/country would return on business and inquire about my service.*Deliver incredible service*Encourage guests to return*Prompt, accurate, friendly service was key -
Shift Lead, Graveyard Bartender, CashierBuffalo Wild Wings Nov 2008 - Mar 2015Atlanta, Georgia, UsCreating a welcoming environment for both repeat and new-coming guests was essential for the success of both the company and personal development. Maintaining a clean and safe space for both the guests and colleagues was of the utmost importance. Cash handling and credit card transactions with accuracy and integrity.*WOW guests to the fullest*Entice new and repeat players to come back*Engage with guest to ensure a pleasant visit -
Co-Creator, Vice President Of Content DevelopmentWired Zombie Oct 2008 - Oct 2013WiredZombie is a community based website dedicated to the Xbox360 and its users.
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Director Of Web DevelopmentDigital World Expo Apr 2011 - Sep 2013Digital World Expo is an interactive Marketing conference based in Las Vegas that provides training for both beginning and advanced digital media professionals.Daily duties included tech support for attendees, sponsors and 3rd parties, engaging web audience via social media, qualifying speakers and facilitating educational seminars. Led daily roundtable meetings for the development and implementation of “emerging media” applying early adoptive tactics and platforms used by companies today.*Formed relationships with the top digital professionals of today*Heightened the creative terrain through new media atmospheres*Created compelling campaigns through emerging technologies*Regularly tested and measured application results of the latest media platforms
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GlassblowerGlasswear Studios May 2006 - May 2008Glasswear Studios is simply the definition of perfect glass body modification jewelry.Worked as an artist in a glassblowing studio, manufacturing body modification jewelry for the largest glass accessory company in the world. Daily duties involved creating jewelry on a liquid oxygen/propane combustion torch, firing said jewelry in kiln for annealing process, cutting glass tubing on glass saw for tunnel jewelry. Maintaining a clean work station and shop was a must.*Utilization of dangerous materials with care*Fast-paced production team to meet strict deadlines*Engaging with management daily to discuss quality of production
Michael York Skills
Michael York Education Details
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Marketing Week Mini Mba With Mark RitsonMarketing -
Southern Oregon UniversityEnglish Language And Literature/Letters
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Southern Oregon UniversityPerformance Theatre
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Mt. Hood Community CollegeTechnical Theatre/Theatre Design And Technology
Frequently Asked Questions about Michael York
What company does Michael York work for?
Michael York works for Four Inc.
What is Michael York's role at the current company?
Michael York's current role is HubSpot Leader | Empowering Businesses to Thrive.
What is Michael York's email address?
Michael York's email address is mi****@****rch.com
What schools did Michael York attend?
Michael York attended Marketing Week Mini Mba With Mark Ritson, Southern Oregon University, Southern Oregon University, Mt. Hood Community College.
What skills is Michael York known for?
Michael York has skills like Social Media Marketing, Facebook, Online Advertising, Social Media, Seo, Email Marketing, Google Analytics, Social Networking, Wordpress, Web Development, Html, Digital Marketing.
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