Set product vision for the Insurance vertical

Building the platform essential to every transaction around buildings and properties. Product, Design, Brand & Marketing.

Led the direction of design projects across the product lifecycleMentored a team of designers across multiple productsPartnered with Product, Engineering, and business stakeholders to develop practical solutionsEvangelized for a high performance design culture, best practices and standards

Rigorously optimized the base level product that existed when I arrived, including registration funnel, re-engagement, and revenue clicks. Drove registration success rates to over 90%, bolstered monthly return rates to over 30%Greatly expanded the core product beyond a single credit score feature on desktop to include engaging credit comprehension tools, data from two bureaus, personal financial management tools, and availability across mobile web, iOS, and Android.Led design initiatives that took a fledgling company to unicorn statusWorked on marketing and engagement efforts that grew the member base from one million to over 75 million while leading design

Designed brands and omnichannel media for consumer and B2B clients in Biotech, Finance, Healthcare, and Fitness.

Provided finely-detailed typesetting, illustration and print production for this award-winning agency.

Designed political print and web media for California and National propositions and candidates.

Designed and produced print materials for schools, colleges, churches and public works clients. Responsible for comprehensive design and pre-press production.

Assisted 2 senior partners, providing creative execution and web/print production.