Mikhaela Renner-Groh Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio

Developed and executed the new organizational brand in partnership in collaboration with my team and branding agency BLDG.------Regularly design environmental graphics and signage.------Regularly design handouts, flyers, brochures, booklets, and other marketing materials.------Organize and manage community engagement events.------Create overarching brand social media strategy. Co-manage and create content for Twitter, LinkedIn, Facebook, and Instagram. Analyze social media engagement to optimize our online presence and better reach target audiences.In 2022 we achieved: -130% increase in impressions-220% increase in engagements-230% increase in link clicks-An average engagement rate of 7.4% across LinkedIn, Twitter, Facebook, and Instagram (a 38% increase over 2021)------Write, produce, film, and edit on-brand, educational videos for social media and web using Adobe After Effects and Premiere Pro. Create original animations, transitions, and more.------Promoted to Senior Associate in January 2022.

Hamilton, Ohio

Managed brand presence on multiple social media platforms.------Increased social media interactions as much as 52%.------Designed and coded web pages and modules for the company website.------Creatively directed and executed product photography and videography.------Developed and executed brand standards across marketing and sales materials.------Most valuable skills learned at Hamilton Caster: the importance of patience and iteration in addition to the value of work relationships.

Oxford, Oh

Led a team of 10 undergrad and graduate students to conduct research and develop software to "enhance collaborative deliberation" within the Department of State and create a platform to improve the quality of foreign policy developed over the years to come.------I was presented with an award from the Secretary of State for the creativity and quality of my team’s solution.------Most valuable skills learned working with the Department of State: Leadership and time management. I also learned the importance of failing forward and knowing when to start over. Nothing is perfect on the first try.

Cincinnati, Ohio

Rebuilt Natural Foods UPC database to integrate with Grocery’s enterprise UPC database.------Performed data analyses on marketing initiatives corporate pricing initiatives and assessed results.------Designed aisle end caps for weekly product placements.

Oxford, Ohio

Updated and maintained Miami University asset management database.------Maintained the grad school applicant database.------Collaborated with graduate school officials to streamline processes and construct a more efficient work environment.

Dayton, Ohio

Conducted customer surveys to gauge interest in specific coursework, which was then utilized by a university to establish a course curriculum.------Developed a proposal package for submission by a client to the American Advertising Federation. The client made it to the semi-finals.------Participated in the fulfillment of RFP content for Dayton Public Library.------Wrote copy for a Cincinnati-based rehabilitation center.