PROFILEТop-performing Sales and Marketing Director in international markets as MENA, Eastern Europe, Russia and CIS with a solid track record of successful deals in B2B segment. Key industries: IT services, Medical equipment, Tableware, woodworking, food and beverages. Knowlege in Retail and in HoReCa business in UAE and in Russia. Comfortable in working both in large corporations and in start-ups. Capable of developing marketing strategies that lead to outperforming sales growth, launching new products and entering in new market segments, building strong partner and customer relationships in diverse environments. I’ve got strong business acumen, entrepreneurial mindset, and excellent communication skills. Executive MBA graduate. As a lifelong sports enthusiast I hold the Candidate Master in Chess. Open for relocation.AREAS OF EXPERTISE AND SKILLS• International markets: live in the UAE and manage sales in the MENA region (UAE, Saudi Arabia, Egypt, and Qatar), managed sales in Eastern Europe and CIS from Russia. • B2B sales of complex products and services with a long sales lifecycle over 1,5 years. Signing largest single sales contracts with over 5 MUSD.• Marketing: go-to-market strategy, new products development, digital and performance marketing (Google Ads, Facebook, Youtube, SEO).• Strategic management: experienced in running 20 MUSD business with a team of 60 employees, manage company’s P&L, Cash Flow and Operations. • Languages: English (fluent), Russian (native), Arabic (beginner).
Sat Hospitality Global
View- Website:
- sathospitalityglobal.com
- Employees:
- 7
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Export DirectorSat Hospitality GlobalDubai, Ae -
Chief Commercial Officer (Cco)Treejar Trading Fze Llc Nov 2022 - PresentДубай, Объединенные Арабские ЭмиратыSales, marketing and purchasing for Treejar LLC (HoReCa and Retail business in UAE). We are an official distributor of Borgonovo, Crystal Bohemia, Glasstar and OSZ factory (Tableware brands: Luminarc, ARCOROC, OSZ). -
Managing DirectorInnovatione Sep 2020 - Oct 2022Москва, Москва, РоссияInnovatione LLC, innovatione.ru (engineering start-up, production of medical equipment and other tech, 30 employees)• Developed an effective commercial structure of the business;• Developed and launched new sales strategy for Russia, CIS and Eastern Europe markets, transferred B2C sales to B2B sales. Created effective dealer network in Russia, CIS countries and in Spain;• Increased efficiency of marketing efforts and reduced cost per lead by improving market segmentation and diversification of marketing channels;• Personally lead key clients and maintain high quality of service;• Grew annual turnover by 3 times;• Increased gross margin by improving procurement scheme. Localized partly procurement of components for medicine equipment in Russia.
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Regional Sales Director, Middle EastArc International Oct 2019 - Jul 2020Ras Al-Khaimah, United Arab EmiratesARC Middle East (leading manufacturer and distributor of household goods in the world with 5 factories around the globe, annual turnover 1 Billion USD, 11 000 employees)• Sales for HoReCa business segment in MENA region (core markets: UAE, Saudi Arabia, Qatar, Egypt);• Diversified sales channels by initiating E-commerce sales;• Reached all sales targets in the region by bringing new clients and maintaining great client relations;• Improved service scheme for distributors. -
Sales Director, It ProductsIbs Aug 2018 - Oct 2019Москва, РоссияIBS Group (among top-3 IT companies in Russia with the annual turnover 0.7 Billion USD, 10 000 employees)• IT-products sales for HR mass recruitment (outsourcing and SaaS), HR Analytics, Consulting and administration;• Achieved annual sales growth by 15% in a year;• Developed sales pipeline, managed customer contract agreement process;• Established contracts with leading retail and FMCG companies as Auchan, Magnit, PepsiCo;• Managed marketing and advertising of our products and services. -
B2B Sales Director Russia/Cis/Eastern EuropeArc International Aug 2013 - Aug 2018MoscowARC International • B2B sales in Russia, CIS and Eastern Europe;• Achieved annual sales growth by 500% in 5 years;• Engaged new international customers: Unilever, Diageo, Novartis Consumer Health, McDonald’s, Coca-Cola, Billa, Carlsberg, Heineken;• Created new products segments in B2B channel: sold goods for loyalty programs in retail• Attracted customers which used products for food packaging. -
General DirectorHans Schmid Dekor Jan 2010 - Aug 2013Saint-Petersburg(Russian-German joint-venture, production of decorative and protective surfaces for furniture and woodworking industry). • Managed company with average annual turnover 20M USD and over 60 employees; Grew the company annual revenue by 2 times;• Managed sales for key clients as IKEA Industry, TARKETT, EGGER, KRONOSPAN• Launched two new production lines in the factory;• Managed the construction of the new plant with investments over 15M USD.• Launched market entry in new reagions (Kazakhstan) and in new segments (phenolic films for laminated veneer and for CPL plastics);• Managed factory operations.
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Commercial DirectorHans Schmid Dekor Jul 2008 - Jan 2010• Responsible for Sales, Marketing and Business development;• Entered in to new markets (Finland, Belorussia, Azerbaijan, Kazakhstan); • Grew company’s turnover by 300%;• Entered in to new market segment (films for laminated flooring industry) and Launched new product ranges;• Optimized purchasing process and reduced production costs by 16%.
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Head Of Marketing DepartmentNevskiy Laminate Factory Jun 2002 - Jul 2008Saint-Petersburg(one of the largest particleboard and laminated producers in Russia).• Created and managed marketing policy of the enterprise;• Optimized purchasing, in particular international purchasing (from Germany, Austria); • Developed and launched new products;• Participated in sales negotiations as a product and market expert.
Mikhail Karasik Education Details
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Operation Management -
Executive Mba -
Entrepreneurship And Innovations -
Commerce And Marketing
Frequently Asked Questions about Mikhail Karasik
What company does Mikhail Karasik work for?
Mikhail Karasik works for Sat Hospitality Global
What is Mikhail Karasik's role at the current company?
Mikhail Karasik's current role is Export Director.
What schools did Mikhail Karasik attend?
Mikhail Karasik attended Duke University - The Fuqua School Of Business, Высшая Школа Менеджмента Спбгу, Aalto University, Санкт-Петербургский Государственный Университет Экономики И Финансов.
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