Mikhail Karasik

Mikhail Karasik Email and Phone Number

Export Director @ SAT HOSPITALITY GLOBAL
Dubai, AE
Mikhail Karasik's Location
Dubai, United Arab Emirates, United Arab Emirates
About Mikhail Karasik

PROFILEТop-performing Sales and Marketing Director in international markets as MENA, Eastern Europe, Russia and CIS with a solid track record of successful deals in B2B segment. Key industries: IT services, Medical equipment, Tableware, woodworking, food and beverages. Knowlege in Retail and in HoReCa business in UAE and in Russia. Comfortable in working both in large corporations and in start-ups. Capable of developing marketing strategies that lead to outperforming sales growth, launching new products and entering in new market segments, building strong partner and customer relationships in diverse environments. I’ve got strong business acumen, entrepreneurial mindset, and excellent communication skills. Executive MBA graduate. As a lifelong sports enthusiast I hold the Candidate Master in Chess. Open for relocation.AREAS OF EXPERTISE AND SKILLS• International markets: live in the UAE and manage sales in the MENA region (UAE, Saudi Arabia, Egypt, and Qatar), managed sales in Eastern Europe and CIS from Russia. • B2B sales of complex products and services with a long sales lifecycle over 1,5 years. Signing largest single sales contracts with over 5 MUSD.• Marketing: go-to-market strategy, new products development, digital and performance marketing (Google Ads, Facebook, Youtube, SEO).• Strategic management: experienced in running 20 MUSD business with a team of 60 employees, manage company’s P&L, Cash Flow and Operations. • Languages: English (fluent), Russian (native), Arabic (beginner).

Mikhail Karasik's Current Company Details
SAT HOSPITALITY GLOBAL

Sat Hospitality Global

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Export Director
Dubai, AE
Employees:
7
Mikhail Karasik Work Experience Details
  • Sat Hospitality Global
    Export Director
    Sat Hospitality Global
    Dubai, Ae
  • Treejar Trading Fze Llc
    Chief Commercial Officer (Cco)
    Treejar Trading Fze Llc Nov 2022 - Present
    Дубай, Объединенные Арабские Эмираты
    Sales, marketing and purchasing for Treejar LLC (HoReCa and Retail business in UAE). We are an official distributor of Borgonovo, Crystal Bohemia, Glasstar and OSZ factory (Tableware brands: Luminarc, ARCOROC, OSZ).
  • Innovatione
    Managing Director
    Innovatione Sep 2020 - Oct 2022
    Москва, Москва, Россия
    Innovatione LLC, innovatione.ru (engineering start-up, production of medical equipment and other tech, 30 employees)• Developed an effective commercial structure of the business;• Developed and launched new sales strategy for Russia, CIS and Eastern Europe markets, transferred B2C sales to B2B sales. Created effective dealer network in Russia, CIS countries and in Spain;• Increased efficiency of marketing efforts and reduced cost per lead by improving market segmentation and diversification of marketing channels;• Personally lead key clients and maintain high quality of service;• Grew annual turnover by 3 times;• Increased gross margin by improving procurement scheme. Localized partly procurement of components for medicine equipment in Russia.
  • Arc International
    Regional Sales Director, Middle East
    Arc International Oct 2019 - Jul 2020
    Ras Al-Khaimah, United Arab Emirates
    ARC Middle East (leading manufacturer and distributor of household goods in the world with 5 factories around the globe, annual turnover 1 Billion USD, 11 000 employees)• Sales for HoReCa business segment in MENA region (core markets: UAE, Saudi Arabia, Qatar, Egypt);• Diversified sales channels by initiating E-commerce sales;• Reached all sales targets in the region by bringing new clients and maintaining great client relations;• Improved service scheme for distributors.
  • Ibs
    Sales Director, It Products
    Ibs Aug 2018 - Oct 2019
    Москва, Россия
    IBS Group (among top-3 IT companies in Russia with the annual turnover 0.7 Billion USD, 10 000 employees)• IT-products sales for HR mass recruitment (outsourcing and SaaS), HR Analytics, Consulting and administration;• Achieved annual sales growth by 15% in a year;• Developed sales pipeline, managed customer contract agreement process;• Established contracts with leading retail and FMCG companies as Auchan, Magnit, PepsiCo;• Managed marketing and advertising of our products and services.
  • Arc International
    B2B Sales Director Russia/Cis/Eastern Europe
    Arc International Aug 2013 - Aug 2018
    Moscow
    ARC International • B2B sales in Russia, CIS and Eastern Europe;• Achieved annual sales growth by 500% in 5 years;• Engaged new international customers: Unilever, Diageo, Novartis Consumer Health, McDonald’s, Coca-Cola, Billa, Carlsberg, Heineken;• Created new products segments in B2B channel: sold goods for loyalty programs in retail• Attracted customers which used products for food packaging.
  • Hans Schmid Dekor
    General Director
    Hans Schmid Dekor Jan 2010 - Aug 2013
    Saint-Petersburg
    (Russian-German joint-venture, production of decorative and protective surfaces for furniture and woodworking industry). • Managed company with average annual turnover 20M USD and over 60 employees; Grew the company annual revenue by 2 times;• Managed sales for key clients as IKEA Industry, TARKETT, EGGER, KRONOSPAN• Launched two new production lines in the factory;• Managed the construction of the new plant with investments over 15M USD.• Launched market entry in new reagions (Kazakhstan) and in new segments (phenolic films for laminated veneer and for CPL plastics);• Managed factory operations.
  • Hans Schmid Dekor
    Commercial Director
    Hans Schmid Dekor Jul 2008 - Jan 2010
    • Responsible for Sales, Marketing and Business development;• Entered in to new markets (Finland, Belorussia, Azerbaijan, Kazakhstan); • Grew company’s turnover by 300%;• Entered in to new market segment (films for laminated flooring industry) and Launched new product ranges;• Optimized purchasing process and reduced production costs by 16%.
  • Nevskiy Laminate Factory
    Head Of Marketing Department
    Nevskiy Laminate Factory Jun 2002 - Jul 2008
    Saint-Petersburg
    (one of the largest particleboard and laminated producers in Russia).• Created and managed marketing policy of the enterprise;• Optimized purchasing, in particular international purchasing (from Germany, Austria); • Developed and launched new products;• Participated in sales negotiations as a product and market expert.

Frequently Asked Questions about Mikhail Karasik

What company does Mikhail Karasik work for?

Mikhail Karasik works for Sat Hospitality Global

What is Mikhail Karasik's role at the current company?

Mikhail Karasik's current role is Export Director.

What schools did Mikhail Karasik attend?

Mikhail Karasik attended Duke University - The Fuqua School Of Business, Высшая Школа Менеджмента Спбгу, Aalto University, Санкт-Петербургский Государственный Университет Экономики И Финансов.

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