Cto
Mas Group Llc
Greater Los Angeles Area
While at this position we developed a full-fledged CRM platform to leverage direct marketing efforts. I was in charge of the platform specifications, as well as managing the day-to-day deliverables for the programming team. At our peak we were running over 500+ multi-variate A/B tests on 50+ funnels, myself and one other person were in charge of data aggregation, segmentation, and analysis for this subset. I have experience with copywriting, brand-positioning, and conversion optimization (both front-end, and retention). I have extensive copywriting experience for long-form sales letters, short-form ad copy, emails, landing pages, you name it.