Mikhail Petra Email & Phone Number

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Implemented targeted SEO strategies, enhancing 3Rituals' online visibility and driving an unprecedented 825% increase in website traffic. By optimizing content and leveraging data-driven insights, I ensured our brand stayed ahead in the digital landscape.- Elevated the Shopify store's financial performance by implementing sales tactics and customer engagement initiatives, resulting in an impressive 87% increase in the Average Order Value.- Executed impactful marketing campaigns that resonated with our audience, contributing to a significant 117% surge in total orders and increasing Instagram follower count by 82%.- Fostered brand loyalty through strategic retention efforts, resulting in a notable 26% increase in the returning customer rate.- Pioneered 3Rituals' first pop-up store at the Publika Christmas Market. Successfully surpassed daily sales goals, achieving an outstanding RM800+ in revenue and establishing a strong offline presence.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Revamped webinar production by implementing the cost-effective Demio platform, resulting in time savings of 6 man hours per week and annual cost reductions of over RM2000. Consistently achieved an average Net Promoter Score (NPS) of 55 per webinar and member satisfaction ratings of 4/5 while significantly boosting registrations from 200 to 900+ attendees.- Implemented email marketing platform Brevo to enhance email marketing metrics and gather valuable insights.-Optimised the email marketing strategy through a comprehensive redesign, leading to an increase in open rates from 12% to 21% and a significant reduction in the unsubscription rate from 1.2% to 0.24%.-Supported brand awareness by managing printed materials for events, including buntings, Instagram walls, brochures, and keychains.- Lead member email onboarding process and separation of email domains for enhanced performance analysis, resulting in improved efficiency.-Managed diverse in-house content, including webinars, audio guides, articles, and workout videos.-Assumed responsibility for copywriting all social media posts on LinkedIn, Facebook, and Instagram.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

The Global Institute For Tomorrow (GIFT) is an independent and internationally-recognised think tank based in Hong Kong. GIFT is dedicated to promoting a deeper understanding of the shift of influence from the West to Asia, the dynamic relationship between business, society and the state, and the reshaping of the rules of global capitalism.Rooted in the realities of Asia, GIFT’s original approach to leadership learning and outcome-driven facilitation provides direct exposure to the issues shaping markets, policy and society in the 21st century.• Manage programmes from end to end in terms of planning and content creation.o Led the GIFTXChange, GIFT’s alumni network event connecting over 1000+ alumni leading to business endeavours o Develop proposals, marketing pitch decks and brochures to promote GIFT’s leadership programmes • Support the creation of GIFT's external and internal publications, and develop content based on GIFT's on-the-ground insights.o Lead the research on an economic white paper called NEP: Now Everyone Prospers by conducting interviews. Interviewees ranged from CEOs of GLCs to established journalists.• Contributed toward the research and writing of GIFT CEO’s, Chandran Nair’s publications including The Other Hundred.

Jakarta, Indonesia

KRA GROUP is an ASEAN-focused public affairs and political risk consultancy. The firm has more than two decades of experience in building and executing strategies for stakeholder management with various industry, media and opinion leaders. Maintaining and building reputations in Southeast Asia is the core of their business.• Analysed and interpreted data on international media concerning Indonesia, covering public and legal responses surrounding the omnibus law and of the relocation of Indonesia’s capital to East Kalimantan• Wrote newsletters and media releases with information gathered for clients to keep them up to date with legislation, upcoming debates and bills• Under Ceritalah, conducted several investigations and interviews across Java. Activities include:o Interviewed the citizens living in a flooded neighbourhood and accompanied the Jakarta Flood Relief to learn who the public blamed for weak infrastructure to cope with floodingo Stayed in a Javanese pesantren (Islamic boarding school) and interviewed students to understand how these institutions adapt to modern technology, needs and teaching methodso Conducted several lectures at various universities and schools across Java. In these lectures, shared stories of growing up in both Malaysian and British cultures, followed by Q & A with the students

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Edinburgh, United Kingdom

Kuala Lumpur, Malaysia

Bachelor Of Arts - Ba, History

A Levels