Mikhail Protsko Email & Phone Number

Moscow, Ru

Moscow

Responsibility zone: HUSKY brand (Mainstream segment) + GASTRONOM (Premium segment, EFFIE 2023 winner)1) Market trends analysis for group of brands – internal sales source, cash sales (ABC), Premier (Vodka Consumer’s Profile), RosIndex stats, ad-hoc researches initiation. Quarter brand review lead.2) Brand Strategy development - portfolio mix, brand positioning/idea, target audience definition, pricing strategy, P&L management3) Brand Support strategy development4) NPD –… Show more Responsibility zone: HUSKY brand (Mainstream segment) + GASTRONOM (Premium segment, EFFIE 2023 winner)1) Market trends analysis for group of brands – internal sales source, cash sales (ABC), Premier (Vodka Consumer’s Profile), RosIndex stats, ad-hoc researches initiation. Quarter brand review lead.2) Brand Strategy development - portfolio mix, brand positioning/idea, target audience definition, pricing strategy, P&L management3) Brand Support strategy development4) NPD – full cycle: idea, product mix definition, P&L, volume planning, alignment with production sites, roll-out plan development and implementation, KPIs setting and tracking5) Packaging design development: in-house and external designers management.6) Digital projects lead – influencers, Social Media, ad-hoc integrations Show less

Москва, Россия

1) Market trends analysis - Nielsen, Social Media Listening, Maestria (Consumer Profile), Brand Power (Brand Equity Study), ad-hoc researches initiation2) Annual Local Brand Strategy development and implementation3) Budget management and planning4) Regional events lead – cities/venues/projects selection, line-up, brand experiences development, PR/Digital/On-trade/Off-trade support.5) On-trade engagement events – line-up, brand experiences development… Show more 1) Market trends analysis - Nielsen, Social Media Listening, Maestria (Consumer Profile), Brand Power (Brand Equity Study), ad-hoc researches initiation2) Annual Local Brand Strategy development and implementation3) Budget management and planning4) Regional events lead – cities/venues/projects selection, line-up, brand experiences development, PR/Digital/On-trade/Off-trade support.5) On-trade engagement events – line-up, brand experiences development, PR/Digital/On-trade/Off-trade support.6) On-trade/Off-trade POSM local development / global assets adaptation– L3F advertisement materials, creative constructions, layout7) Internal communication materials development - product launch events, inspiration videos adaptation, brand educational content, business presentations, POSM 8) NPDs – brand extensions launch (KPIs setting and tracking, selling decks preparation, amplification plan development and implementation)9) Digital projects lead – Influencers, Owned SM, Chat-Bot, CRM, ad-hoc projects Show less

Moscow

Responsibility zone: value segment, leading brand 1) Market trends analysis - Nielsen, IMS, Consumer Profile Tracker, Market research initiation2) Annual Brand Strategy development3) Annual National volume planning, Rolling Sales Forecast preparation4) New product development - product mix, packaging(barrel proof, color matching, production), financials, volume planning, pricing scenarios5) Trade Marketing materials development – trade education content, info materials… Show more Responsibility zone: value segment, leading brand 1) Market trends analysis - Nielsen, IMS, Consumer Profile Tracker, Market research initiation2) Annual Brand Strategy development3) Annual National volume planning, Rolling Sales Forecast preparation4) New product development - product mix, packaging(barrel proof, color matching, production), financials, volume planning, pricing scenarios5) Trade Marketing materials development – trade education content, info materials, digital communication, TPOSM, layout6) Internal communication materials development - product launch events, inspiration videos, education content, business presentations, POSM 7) Budget management and planning8) Distribution planning, stocks and pricing management.9) Slow moving SKUs de-stocking programs lead10) Product migrations lead11) CRM / WEB platform lead Show less

Санкт-Петербург, Россия

1) Management of the product portfolio, including gap analysis, pipeline plan development, pricing (definition of recommended shelf price based on competitive price analyses), launch & support plan, on-going sales monitoring. COGS optimization 2) Packing materials development and adaptation.3) Facilitate the process of products state registration and artwork development (marketing information, claims on pack)4) Management of product launches processes engaging with cross-functional… Show more 1) Management of the product portfolio, including gap analysis, pipeline plan development, pricing (definition of recommended shelf price based on competitive price analyses), launch & support plan, on-going sales monitoring. COGS optimization 2) Packing materials development and adaptation.3) Facilitate the process of products state registration and artwork development (marketing information, claims on pack)4) Management of product launches processes engaging with cross-functional teams 5) Tender and establish agreements with relevant production and design agencies6) Develop and implement brand communication including ATL, Digital, BTL, on-package etc.7) Annual & operational forecasting for existing and new products in cooperation with Demand Planning and Sales teams.8) Develop locally or adapt necessary POS materials and prints9) Market researches conduction – focus groups, blind test, interviews. Show less

Санкт-Петербург, Россия

1) Area market trends and competitors activities analysis.2) Area Consumer Engagement/Brand Deployment strategy development and further implementation.3) Budget management and planning4) New product launches within the test markets.5) Consumer Engagement toolboxes development and deployment6) POSM materials development, adaptation and production7) Distribution planning and coordination.8) BTL agencies coordination and staff coaching (trainings and promotional… Show more 1) Area market trends and competitors activities analysis.2) Area Consumer Engagement/Brand Deployment strategy development and further implementation.3) Budget management and planning4) New product launches within the test markets.5) Consumer Engagement toolboxes development and deployment6) POSM materials development, adaptation and production7) Distribution planning and coordination.8) BTL agencies coordination and staff coaching (trainings and promotional briefings).9) BTL agencies tendering.10) Special events conduction.11) Involvement in market research12) Area Commercial Plan preparation13) iPad applications development (Trade Education apps, Consumer Engagement apps)14) 1-2-1(SMS / E-mail, website) communication content development. Show less

Nizhniy Novgorod

1) Contracts compliance check on regular basis.2) Conraсting/negotiations with HoReCa channel key partners.3) HoReCa channel strategy development and budget planning according to Area strategy.4) Trade agents coordination and coaching in order to reach the successful goals in handling of focus brands on the assigned territory.5) BTL activities organization - Special Events, Hostess Teams management(recruiting, briefing, coaching, KPI tracking)