Mikhail Protsko Email & Phone Number

Moscow, RU

Moscow

Responsibility zone: HUSKY brand (Mainstream segment) + GASTRONOM (Premium segment, EFFIE 2023 winner)1) Market trends analysis for group of brands – internal sales source, cash sales (ABC), Premier (Vodka Consumer’s Profile), RosIndex stats, ad-hoc researches initiation. Quarter brand review lead.2) Brand Strategy development - portfolio mix, brand.

Москва, Россия

1) Market trends analysis - Nielsen, Social Media Listening, Maestria (Consumer Profile), Brand Power (Brand Equity Study), ad-hoc researches initiation2) Annual Local Brand Strategy development and implementation3) Budget management and planning4) Regional events lead – cities/venues/projects selection, line-up, brand experiences development.

Moscow

Responsibility zone: value segment, leading brand 1) Market trends analysis - Nielsen, IMS, Consumer Profile Tracker, Market research initiation2) Annual Brand Strategy development3) Annual National volume planning, Rolling Sales Forecast preparation4) New product development - product mix, packaging(barrel proof, color matching, production), financials.

Санкт-Петербург, Россия

1) Management of the product portfolio, including gap analysis, pipeline plan development, pricing (definition of recommended shelf price based on competitive price analyses), launch & support plan, on-going sales monitoring. COGS optimization 2) Packing materials development and adaptation.3) Facilitate the process of products state registration and.

Санкт-Петербург, Россия

1) Area market trends and competitors activities analysis.2) Area Consumer Engagement/Brand Deployment strategy development and further implementation.3) Budget management and planning4) New product launches within the test markets.5) Consumer Engagement toolboxes development and deployment6) POSM materials development, adaptation and production7).

Nizhniy Novgorod

1) Contracts compliance check on regular basis.2) Conraсting/negotiations with HoReCa channel key partners.3) HoReCa channel strategy development and budget planning according to Area strategy.4) Trade agents coordination and coaching in order to reach the successful goals in handling of focus brands on the assigned territory.5) BTL activities organization.