Mikhail Shal Email and Phone Number
Integrated Communication Strategist & Creative Specialist with 8+ years of experience in developing and executing strategies that bridge branding, marketing, and creative solutions. I excel in identifying what to say, to whom, where, how, and when to communicate to achieve specific business goals. Recognized among the top 10 young creatives globally by Young Glory (2021–22)My expertise lies in:- Communication Strategy: Conducting in-depth market and audience analysis to develop integrated strategies that align brand positioning, messaging, and multi-channel execution.- Creative Development: Crafting and producing innovative concepts, ideas, and content that engage audiences and drive measurable outcomes.- Brand Strategy: Creating distinctive brand identities, including concept, naming, positioning, and tone of voice, tailored to B2B or B2C markets.- Analytical Insights: Leveraging data-driven research to inform strategy, evaluate performance, and optimize marketing in real time.- Team Leadership and Creative Direction: Managing creative teams to deliver projects from ideation to execution, ensuring alignment with strategic goals and timelines.I combine a strategist's precision with a creative vision. My approach integrates deep analysis with bold ideas, ensuring innovative and effective communication strategies.Explore my experience and portfolio (under NDA, sanitized for confidentiality) at mikhailshal.tilda.wsNotable Achievements:- Campaign Effectiveness: Developed strategies that improved brand metrics by up to 20% and exceeded user acquisition KPIs by 160%.- Regional Market Innovation: Pioneered collaborations with major brands in the coffee bar and franchising market, driving customer growth and satisfaction, franchisee loyalty, and new franchise sales.- Innovative Creative Projects • Created an online series in Telegram, transforming user engagement. • Regionally rebranded a FinTech platform to inspire “trading superstars.” • Turned a trading championship into a gamified virtual adventure, boosting brand user acquisition and engagement.- Market Entry Strategies: Developed go-to-market brand strategies for Pakistan, Vietnam, Latin America, and Brazil, as well as a global sub-brand strategy and visual identity.- Knowledge Base Creation: Built a comprehensive process system, knowledge base, and documentation system for a creative team, improving workflows and cross-functional collaboration.I will gladly help your business and marketing achieve their goals more efficiently and vividly!
Mr.Booster Agency
View- Website:
- mrbooster.com
- Employees:
- 32
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Creative Producer And StrategistMr.Booster AgencyValencian Community, Spain
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Brand Lead & Creative ProducerG Gate Jun 2024 - PresentValencia, Valencian Community, SpainAn international affiliate marketing brand focusing on events and media. - Developed communication strategies to align event marketing with brand objectives, driving attendance and sponsorship engagement for international conferences.- Conducted qualitative audience research to refine brand positioning and ensure precise messaging.- Directed multi-channel creative projects, including video content, social media campaigns, and branding assets, to enhance audience engagement.- Led a creative team (creative manager and SMM manager), ensuring timely delivery of impactful projects.- Leveraged performance metrics to optimize campaigns and adjust strategic approaches.Key Achievements:- Successfully implemented a go-to-market communication strategy for a flagship international event, achieving record attendance and sponsorship satisfaction.- Designed, conducted, and interpreted a qualitative audience research study focused on the niche of affiliate event attendees, providing insights for precise brand positioning and messaging. -
Communication Strategy ConsultantPetential Mar 2024 - PresentValencia, Valencian Community, SpainA startup focused on creating an innovative pet care digital platform.- Conducted in-depth market research to identify trends, customer needs, and the competitive landscape, informing strategic decisions.- Developed comprehensive communication strategies to launch the project, ensuring alignment with business objectives and target audience needs.- Prepared the brand and business model for submission to a government startup program in Spain.Key Achievements:- The project received high ratings from ENISA (Empresa Nacional de Innovación, S.A.), recognizing its innovative potential and strategic vision. -
Communication Strategist & Creative GeneralistFreelance Sep 2021 - Present- Provided consultancy for brand development, communication strategies, and creative project execution for various industries, including IT, SaaS, HoReCa, Artists, Events, Community, Arts, and EdTech.- Crafted unique concepts for campaigns, branding, and naming projects, ensuring alignment with business goals and audience insights.- Conducted researches, delivered workshops, and created detailed strategic and creative solutions for clients.- Participated in creative festivals and competitions, showcasing innovative ideas and gaining recognition for standout projects.Key Achievements:- Recognized among the top 10 young creatives globally by Young Glory (2021–22).- Consistently received high client satisfaction scores for delivering impactful strategies and creative solutions.
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Creative Lead / StrategistKaruna Apr 2023 - Jun 2024Valencia, Valencian Community, SpainAn international IT company developing a leading global FinTech platform and other services.- Developed creative brand strategies for 10+ multi-channel campaigns across 7 countries, aligning them with business objectives and market-specific insights.- Provided creative direction for over 50 projects, including performance campaigns, video production, and gamification concepts, ensuring alignment with brand vision and goals.- Conducted market research and audience analysis to inform data-driven strategies and enhance campaign precision.- Built and optimized strategic brand marketing processes, improving collaboration between creative, marketing, and production teams.Key Achievements:- Türkiye Brand Strategy: Designed and implemented a comprehensive brand strategy that set records for the highest CTR and lowest CPL in the company’s history for the region, while increasing conversion rates by 18%.- Brand Perception Growth: Improved key brand metrics by 3–20%, reduced negative sentiment by 4–11%, and strengthened audience trust in core markets over a six-month period.- Market Expansion Success: Developed and executed creative brand strategies for market entries in Latin America and Brazil, achieving strong audience engagement and effective brand positioning.- VIP App Branding: Created a brand strategy and visual identity for a specialized VIP user app, combining personal execution with creative direction, resulting in a premium and cohesive brand experience.- Streamlined workflows and processes, enhancing efficiency and collaboration across teams to ensure timely and impactful campaign delivery. -
Creative Team Lead / Product Owner (Retention)Karuna Sep 2022 - Apr 2023Belgrade, Serbia- Managed a cross-functional team of designers and copywriters, mentoring team members and conducting performance reviews to foster growth and alignment with company objectives.- Directed the full creative process, including analyzing client requests, conducting debriefings, briefing the team, facilitating brainstorming sessions, overseeing execution, and presenting final deliverables to stakeholders.- Led end-to-end content production cycles, including task prioritization, quality control, and results analysis, using Scrum methodologies for effective project management.- Automated workflows, maintained thorough documentation, and optimized communication processes to enhance team collaboration and delivery speed.Key Achievements:- Served as Creative Director for a global trading championship, transforming it into an engaging, narrative-driven adventure to “save the world,” and managed the production of over 300 content assets for a multi-channel campaign spanning all stages of the marketing funnel (awareness, engagement, conversion).- Expanded the range of tasks handled by the team 4x, increasing versatility and enabling delivery of diverse project types.- Developed and implemented a 6-grade skill-level system for copywriters and designers, paired with an extensive knowledge base in Confluence, improving team development, onboarding, and cross-functional collaboration.- Increased team capacity by 2x by integrating an outsourcing agency into workflows and optimizing task allocation.- Improved client satisfaction with the team’s work by 25% through enhanced collaboration, quality assurance processes, and proactive communication.
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Senior Creative CopywriterKaruna May 2021 - Aug 2022- Conducted briefing and debriefing sessions, market research, and insight analysis to uncover communication opportunities and craft impactful creative strategies.- Developed and presented creative concepts and ideas to stakeholders and cross-functional marketing teams, ensuring alignment with business objectives and audience needs.- Directed designers and motion designers, overseeing the execution of creative concepts and ensuring consistency in visuals and messaging.- Produced a wide range of English-language content, including websites, banners, newsletters, press releases, and integrated campaign materials.- Worked with multiple regions, tailoring content and strategies to meet specific cultural and market demands.Key Achievements:- Crafted a creative concept for Indonesia to build trust in the platform among the local audience, successfully achieving the campaign’s primary goal.- Developed a go-to-market brand strategy for Pakistan and Vietnam, defining positioning, messaging, and creative approaches for effective audience engagement.
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Communications SpecialistПачка Jul 2020 - Apr 2021SaaS B2B solution offering CRM, messenger, task tracker, and more.- Established and managed relationships with media partners, securing mentions, publishing expert columns, and organizing TV appearances and podcasts with company experts.- Wrote and edited diverse content, including blog posts, external publications, and scripts for video ads, educational videos, and YouTube shows.- Directed video production, from script development and shooting to post-production and campaign implementation for social media and YouTube.- Managed SERM by responding to reviews and comments on AppStore, Google Play, and other platforms to improve the company’s online reputation.- Organized digital special projects to enhance brand awareness and audience engagement.- Coordinated internal teams and contractors to ensure timely and high-quality project delivery.Key Achievements:- Built strong relationships with UGC editorial offices, achieving a total reach of 50,000+ through published expert materials.- Launched two YouTube shows, one of which evolved into a podcast featuring top specialists in digital, media, and IT industries.- Increased ad-to-registration conversion rates by integrating video content into campaigns.- Executed the viral project “The Most Useless CRM – Tachca,” significantly boosting brand awareness. -
Chief Communications Officer (Cco)My Coffeeshop Chain And Franchising Apr 2019 - May 2020St Petersburg, St Petersburg City, RussiaA regional coffee shop chain and franchising business focused on business areas, quality coffee, and exceptional customer experiences.- Developed and implemented a communication strategy, including PR, advertising, external, and internal communications.- Managed media relations (mentions, articles, interviews, TV appearances, and podcasts) and co-branded projects with partner brands.- Oversaw advertising and PR activities: native integrations, SEO content, email marketing, social media, and website management.- Coordinated work with contractors and internal teams, improving advertising flows and franchise communication.- Organized events for employees, partners, and charitable initiatives.Key Achievements:- Secured media coverage with a total reach of over 1 million (“First Channel – Saint Petersburg,” “RBC,” “Komsomolskaya Pravda”).- Launched co-branded projects with brands like “Tinkoff Stereoleto,” the Russian Museum, and the “Into the Future” charity fund.- Delivered native advertising integrations with influencers, including the YouTube project “Anti-Franchise.”- Optimized advertising channels, increasing the quality of franchise purchase leads.- Organized the company’s first employee championship, boosting engagement and motivation.- Improved franchisee and employee loyalty through effective communication and support.
Mikhail Shal Education Details
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Advertising And Public Relations (Integrated Communications) -
Saint-Petersburg State University Of Industrial Technologies And DesignJournalism
Frequently Asked Questions about Mikhail Shal
What company does Mikhail Shal work for?
Mikhail Shal works for Mr.booster Agency
What is Mikhail Shal's role at the current company?
Mikhail Shal's current role is Creative Producer and Strategist.
What schools did Mikhail Shal attend?
Mikhail Shal attended Saint Petersburg State University Of Finance And Economics, Saint-Petersburg State University Of Industrial Technologies And Design.
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