ООО «СЕО-Вебсайт» — КОМПЛЕКСНЫЕ РЕШЕНИЕ ВЕБ-ДИЗАЙНА, СОЗДАНИЯ И ПРОДВИЖЕНИЯ САЙТОВ И ИНТЕРНЕТ-МАРКЕТИНГА.ЭФФЕКТИВНЫЕ РЕШЕНИЯ БИЗНЕС ЗАДАЧ, ИНСТРУМЕНТЫ ПРИВЛЕЧЕНИЯ КЛИЕНТОВ НА СОВРЕМЕННЫХ ИНТЕРНЕТ-ТЕХНОЛОГИЯХ, А ТАКЖЕ КОНКУРЕНТНЫЕ ПРЕИМУЩЕСТВА ЗА СЧЕТ ПРОДВИЖЕНИЯ ВЕБ-САЙТА, ПОИСКОВОЙ ОПТИМИЗАЦИИ (SEO) И КОМПЛЕКСНОГО ИНТЕРНЕТ-МАРКЕТИНГА.

Managed & developed Marketing projects, strategies and media-plans, implemented digital advertising campaigns:• Digital Media strategies • Online Advertising and Internet promotion• Media Plan implementation, tailoring & execution• Search Engine Marketing/Optimization• Channels, Communications and Email Marketing• SMM, Social Networks, Viral Marketing• RTB - Real Time Bidding technologies• Trading Desk and customer/account development • Online Reputation Management, WebPR• Analytics, customer feedback and testing.Achievements:- Developed 8 strategies and 2 plans, executed and WIP- Created 6Р model and segmentation of market and targeted audience- Set managed KPI for efficiency of marketing investment - ROI, CTR, CPC/CPA, LTV, conversion attribution. Contributed in effect of ROMI 1500%- Helped within RTB algorithms and software development initiatives- Managed several AdWords campaigns from creating keywords list to the conversion analytics- Search/Text + Display/Media: CTR>2%, over 1000 conversions and Yandex.Direct, Begun/Rambler, Hybrid, +gaining 560 new clients- Web site development from audit, vendor recommendations with followed successful implementation and content fill - SEO/SEM organic search optimisation with 100+ weekly traffic. SEO/SEM resulted in getting in Top-10 on branding terms and middle keywords, and Organic Search- RTB channels with decreasing СРС to до 7-9rub, retargeting and audiences campaigns on DMP/Data-driven approach- email-marketing with automated newsletter and notifications to 16000 subscribers- SMM: developed Facebook corporate page from 890 to 1400 followers within 5 month, and also promoted the hotel in LinkedIn и Google+- Implemented Analytics - GA, Kenshoo and provided control, monitoring, A/B testing and change management for better efficiency and performance- Passed Google AdWords and Analytics certification, Google company partnership- E-commerce development helped to increase Brand Awareness.

Projects and Achievements:- Managed Google partnership and clients' campaigns- Helped within RTB algorithms and software development initiatives.- Managed several AdWords campaigns from creating keywords list to the conversion analytics.- Web site/s audit, recommendations with followed successful organic search optimisation.- Managing projects, implementing campaigns and developing plans:• SEO/SEM full cycle of tasks• RTB - Real Time Bidding technologies• Media Plan implementation, tailoring and customization• Digital Media Tactics and strategies • Trading Desk and customer/account development • Affiliate, Social Networks, Viral Marketing• Online / Internet Advertising and promotion• Offline Communications and Email Marketing• Analytics, customer feedback and testing.

Key accounts management and customer service (hotels, education, Gov clients):• Managing IT-projects and system integration, mainly for HORECA area;• Opening and developing a new branch in Sochi (South Federal Area);• Marketing activity - preparation of marketing materials, BTL, presentations, conferences, road-show. • Sales plan management, searching new niche markets, executing KPIs;• Performed monitoring of web-site and analytics with general tools (Google analytics, Yandex.Metrica, etc.);• Sales of IT, Control Access, Wi-Fi networks, Room/Energy Management Systems,etc.);• Developing and improving policies and procedures for internal regulations and for the clients within business processes improvements B2B partnership/relationship;• Hotel Solutions conference participation, other marketing campaign and the company and affiliated brands promotion in the region.• Preparation of technical documentation, proposals, tenders.Achievements:- Conducted three public presentations (each up to 50 visitors), road-shows, promoted new products and technologies to the customers.- Performed optimized Advertising campaign (AdWords was planned, implemented and run), increased branch awareness in the region (built 800 prospects funnel) and increased conversions (counted on micro-conversions up to 50%).- Promoted new mobile application for hotels (iOs, Android based, local and network services) - demonstration, case studies, "try-before-buy", etc. campaigns.

Primary tasks included procurement for the Sochi-2014 Olympic Venues and:• Delivery and implementation of core IT Software, Services and IT-infrastructure for the Venues: EVL (Endurance Village - Laura Hotel) and MMC (Main Media Center); • Managed the full cycles of project/s and the team (mainly team of IT and service desk specialists) within quality and time restriction, successfully fulfilled the Global Requirements;• Coordination between IT and cross-function teams. • Forming buying requests and dealt with the suppliers and vendors;• Consulting the external parties and business teams about the IT systems and software and technical tests before and during the Olympic Games;• Controlling the Defect Tracking Process and producing statistics, inc. testing and systems quality (defects, test coverage, problems, etc) and provided the progress reports to the top management;• Developing suitable strategies and then presented/justified to the top managers;• Managing day-to-day activities of the Integration Lab and operation part of the Data Center so that efficient results have been performed.Achievements:- Managed the customer service, providing support to other team/s and end users with 99% positive customer feedback.- Improved request reaction in ITSM, inc. change management, incident and problem management (100% executed by SLAs reqs). Lowered problem/bug KPI by 5-10%.- Deployed the core IT software and hardware systems and to control metrics according to the Plan In time and fully UAT.- Identified several areas of improvement and made recommendation to improve on those and overall quality of processes.- Provided training to about 75 employees (on the testing processes, user support, use of the tools, inc. Defect Tracking and Test Case Management, etc.).- Developed the Venue Plan and aligned with operations for the provision of IT products and services required - so was successful deployment, implementation and operations during the Olympic Games.

Managing IT-projects for external customers, mainly federalorganizations; responsibility for full project cycle;• Account management, focused on keeping relations with the key clients, negotiations and constant communications to all customers and prospects;• Managing IT-projects for external customers, mainly federal organizations; responsibility for full project cycle; implementing and running the systems;• Resources planning, responsibility for team leading and managing development of personal and business plans and targets (inc. KPI management);• Selling complex hardware (HP, IBM, SUN) and software (Blackboard, Microsoft, Oracle) systems and services (LMS, ERP, CMS, business, educational applications), searching for new prospects and possibilities on the market;• Keeping vendor and counterparts relations, updating partnership accreditation, tasks with certification of employees and counterparts, establishing new peer-to-peer (B2B) communications and relations, etc.;• Creating technical proposals and offers, monitoring and controlling the cycle of proposals processing, responsible for tenders and auctions participating and reporting to directors;• Managing implementation of technical projects, software systems for clients (mostly Government and educational), role of project manager and technical manager;* Developing IT-strategy conceptions, technical feasibility plans,evaluation, project and financial plans for projects in ICT areas,keeping conformity to Federal Law (FZ-94, FZ-152, etc.);* Conducting IT-audits (general evaluation or against specificstandards), express-researching and analysis of current status ingeneral and specific IT areas of the clients' organisations;

Providing consulting in the IT and relative areas, ITAA (advisory andassurance) services within RAS department team;* Advisory in areas of information risks evaluation, risk management andinformation security planning and management;* Conducting audit for external customers - IT general controls,specific support for financial audit and SOX, SAS70 programmes;* Application audit (ERP and other) and reviewing design of as-iscontrols and its operating effectiveness, to-be recommendations;* Designing strategic IT plans and creating detailed tasks, procedures,policies, etc., aligning to the business plans and tasks;* Managing projects of IT-infrastructure review (audit), systemsdeployments and quality assurance, inc. post-implementation assessment;* Creating documentation, policies, formalized procedures on IT servicesand applications controls and implementation planning;* Advisory about IT systems governance and implementing methodologiesand standards for IT controls, post review and testing;* Consulting on specific solutions in IT architecture, data centres,distributed systems, internal IT controls, etc.Projects and achievements:- Developed IT strategy for large bank, adopted/designed IT controlpolicies and procedures, inc. information security biult on ISO27001/5standard and best practicies;- Managed designing a ServiceDesk system (IT Helpdesk) and aligning theinternal IT processes and controls on ITIL and COBIT;- Conducted audit of IT-infrastructure for a financial group withinseveral areas and worked out recommendations and risk-based model

Managing the projects of IT-infrastructure development and furtherdeployment and system integration;* Holding IT-audit in large corporations and government organizations,working out recommendations and other consulting;* Designing project specifications on software and hardware; optimizinglicensing schemes;* Planning, development information services, datacenters architectureand system solutions and deploying projects on clients' sites;* Preparing tender documentation, technical-economical proposals, postproject documentation;* Department business and technical development, procedures, plans &reports management;* IT security policies designing, deploying and adapting IT standards(ISO27001) for clients;* Designing, implementing and improving IT policies, procedures andoverall vision internally and for the customers;* Organising and supervising other IT-activities, prioritizing tasks incomplex projects.Projects and achievements:- Managed IT-audit as a PM in a large group of companies (heavyindustry), most of the recommendations have been accepted and planned,set for the budget;- Implemented full cycle IT-infrastructure based on HP servers andMicrosoft systems with fault tolerance data center for the networkbanking organization;- Developed several projects, deployed customer support/consulting, inc.building efficient IT and reducing TCO by optimizing the key IT systemsand processes

Management of the department and IT personnel in start-up company;* General selection of IT platform and to-be IT-infrastructure model, aswell as software and hardware vendors (procurement);* Development of the IT-strategy and deployment plans of the systems andapplications;* Conducting the tender for outsourcing some activity and brokeragesystem integration based on the 1C v8 Rarus package;* Designing the information (and security) policies and other normativeruling documents;* Development and execution of the basic IT servers and services(Microsoft AD, Exchange, System Center, SAV, DNS, DHCP, IIS, Internet,Wi-Fi, etc.), pilots of CRM and EDI;* Supporting and monitoring MPLS and LAN channels and protocols, QoSintercommunication, firewalls and other network hardware;* Deployment and supporting the brokerage system Quik in-house and forthe clients;* Designing technical feasibility plans inc. for Web-site and itsfurther promotion;* Keeping contacts, budgets and contracting with counterparts andrelative administration;* Marketing search and analysis on the IT technologies and products andpresentation of results to the directors

Leading the technical specialists group, workflow resources and
workload planning/organizing;
* Administering systems/network infrastructure spread over two domains
and four sites:
Support of 300+ W2k/W2k3 servers; Active Directory deployments, domain
management;
* Managing and implementing security policies/GPO; user accounts and
groups membership;
* Monitoring and reporting performance indicators, analyzing business
and technical needs;
* Deploying security updates and SPs; tuning WSUS for patching by groups
Test/Dev/UAT;
* Managing Antivirus infrastructure (SAV) & packages, checking security
compliance;
* Asset management, documentation, technical reports and data integrity
maintenance;
* Designing IT policies,MOF-based procedures & adaptation of ITIL
methodology to the projects

Managed Projects and achievements:
- Deployed a new Dev domain with three Active Directory DCs/DNS,
followed by servers migration;
- Designed and implemented distributed VSS6/SOS model (current ongoing
move to VSS2005/TFS);
- Aged Hardware - upgraded existed Windows NT4 systems, many moved on
Virtual Server platform.
*** 2002 - ****** 2003
*Acton Park Outsorcing/Recruitment Agncy, London

Pre-sale customer liaising, cosulting and outsourcing support of IT
components;
* Designing and documenting IT equipment and supplies, infrastructure
solutions;
* Technical leading in all-round software support, in-house applications
etc.
**** 1997 - ******* 2002
*Capital (Investment-financing); ZAO Fondoregister.*
*Manager of IS; Managing IT department, supervising several support technicians;
* Maintaining the Windows NT/2000 systems infrastructure, providing measures
for stability/fault tolerance (RAID-5, UPS, archives, multilink, etc.);
* Developing databases and DB applications, administering SQL Server;
* Designing and configuring security policies, account management/control;
* Designing, administering a network infrastructure, supporting seven
W2k servers,
LAN, remote access (VPN) for the branches, Internet access;
* Troubleshooting and resolving systems problems, controlling current
backups of
critical data, maintaining antivirus/system packages, other software, etc.

Achievements:
- Developed AD tree, replication scheme and remote access for five
sites, RRAS, Terminal Service;
- Implemented a centralised management and reliable security system,
decreased TCO;
- Developed a project/software for brokerage activity (Delphi,
SQLServer, CrystalReport) and
management of accounts, securities, money streams. It was ordered/has
been used by seven brokers; /resumes/edit/experience?resume=5a9ab24cff001543dc0039ed1f736563726574&field=skills>
PMP, Project management, ITIL, COBIT, MOF, CISA, MCSE, Novell, HP, IBM,
Citrix, MS Windows, AD, PS, SSO, SQL Server, Exchange, Office, SMS, MOM,
Project Server, VMware, DFS, IIS, VPN, L2TP, TCP/IP, IPSec, CHAP, ICS,
NAT, DNS, DHCP, Patrol, eDirectory, Blades, DataCenter, Symantec,
Identity Management.