Mikhail Malyutin Email & Phone Number

Moscow, RU

Moscow, Moscow City, Russia

PO/ CPO/ Stream leader of creation and promotion of industry business solutions team. I work at the intersection of branding, banking & product strategy. I create value propositions that unite bank and partner products into personolized offers for entrepreneurs. With my team I prepared and launched 15+ integrated solution. Our solutions have increased the.

Moscow, Russia

• 1. Raised the brand's market share in category by 10%2. Raised the brand's average purchase size by 21%3. Took brand to a top-3 of the most mentioned brands of category in digital from scratch4. Draw extra customers.
• Developed and implemented brand platforms for trademarks of sportswear, stunk scooters and city sports
• Developed positioning and light versions of brand platforms fortrademarks of swimming, fitness inventory and rhythmic gymnastics
• Developed and implemented the social media strategy for stunkscooters, sportswear and skateboarding brands
• Launched and led a rebranding project for team games trademark Jogel (football, basketball)
• Commercialized a new subbrand of football goalkeeper gloves incollaboration with ex-goalkeeper of Russian national football team

Moscow, Russia

• 1. Raised the brand awareness in target regions by 11,5%2. Reached the largest brand's market share in its history, took the brand to a top-5 the largest market share brands3. Doubled the target brand's audience with.
• Developed a new brand of Itallian tomato paste (naming, design,formfactors) for russian market
• Developed a brand platfrom of food trademark: brand positioning, price positioning, USP
• Developed the digital infrastructure for a canned vegetable brand: website, digital video, social media accounts, involved bloggers andopinion leaders, launched some special digital projects in partnershipwith branch.
• Launched and led a redesign project and the product range alignment projects
• Developed a brand positioning, USP, naming, pack design forcanned milk product entering Chinese market

Moscow, Russia

• Triggered the company's participation in city events, costrecovery reached more than 100%
• Reengineered buisness processes in field of cooperation with related departments, reorganized financial reportIng of marketing department
• Took participation in the reengineering of digital infrastructure: new website, supporting of social media accounts, loylaty system
• Led projects in the field of co-marketing activity: boardgames playrooms, exhibitions in coffee shops, theatrical performances and etc
• Took part in the preparation and openning of three new coffeeshops