Mikha J. A. Utomo Email & Phone Number

South Tangerang, Id

South Tangerang, Id

Jakarta, Indonesia

Offering to market : - Car Advertisement slot and microsite page for Car Dealership.- Short- term Funding of Working Capital to buy Car Inventory.Responsibility and Reach : - Regional Reach : Sumatera, Java, Bali, Kalimantan- Lead Direct sales team of 30+ people nationwide- Serving 5000+ Used Car Dealership. - Full empowerment to 4 SPVs in 7 big cities + 1 Telemarketing team for 360 sales process.- Co-Work with India Tech Team to develop : Product and Website Feature, Traffic, Performance Reports and lots of Automation- Establish market assessment based on (dealership size, capital, location, and dealers focus). Develop targeted Sales Programs (Product Mix and Campaign) that suitable for multiple Dealership segment (Small, Med, High).Achievements and Milestones : - Achieve 30X Revenue Growth from Premium ads placement of Classified Package- Identify + establish long term monetization channel (secured 200+ corporate contract for Medium + Big Dealers (> 20 Cars)).- Secured 100+ Jabodetabek dealers to join Inventory Funding program.- Construct and Lead monetization result for Classified ads offering package in OTO.Com.- Redesigned and Restructure Classified sales organization, area mapping per sales, KPI alignment per cities, to deliver 200 Mio IDR Monthly Revenue.- Speed up city coverage from 0 to 7 big cities becoming Active Listers

South Jakarta

Offering to Market : - Car Advertisement slot and microsite page for Car Dealership.- Short- term Funding of Working Capital to buy Car Inventory.- Inventory Supply (Used Car) for Dealers, bought thru Redicar Apps)Responsibility and Reach : - Regional Reach : Sumatera, Java, Bali, Kalimantan, Sulawesi- Led a Direct sales team of 50+ people nationwide- Serving 10000+ car Dealership and 2000+ automotive accessories outlets across Indonesia- Full empowerment to 5 SPVs in 17 big cities + 1 Telemarketing team for 360 sales process.- Navigate analytics teams to support product development prioritization to help optimizing direct sales approach- Oversee commercial aspect of OLX Indonesia and lead new monetization initiatives for All automotive categoriesAchievements and Milestones : - 20% of YoY Growth from Advertising revenue in multiple cities, total of 3 top categories (Car, Motorcycle and Automotive Accessories Category)- Identify + establish long term monetization channel (Secured 1000+ of corporate contract for Medium + Big Dealers (> 20 Cars)).- More than 2000 Dealers in Top Cities become recurring dealers buying Car Stock from Redicar apps.- Redesigned organization structure, area mapping per sales, and KPI alignment to deliver 7+ Bio IDR Revenue monthly- Establish market assessment and requirements, competitive analysis, target customers and Sales Programs (Promo) that suitable for all Dealership per segment. (3 big campaign / month)- Establish comprehensive go-to-market strategy for new features/automotive market insight/sales programs to help sales team deliver expected target. (Used Car Expo, Car inspection bundling, Mobile offline shops to buy ads, Dealer gathering, Dealer sales coaching, etc)

Indonesia

Offering to Market : - Bring the ultimate shopping experience for All Lazada Electronic Customers- Giving the most prominent exposure to All Brand seller, offering the best quality of branded product with super competitive price range- Enabling cutting edge delivery speed to all Lazada Customers, whereas they can get what they buy in 2 hours (Jabodetabek)- Establish high conversion ratio for All Lazada Key Sellers from add to cart to payment page (80% paid)Responsibility and Reach : - Improving profitability of the vertical category, and executing category strategy while monitoring key performance indicators from each Sellers.- Executing category plans while managing the day-to-day business and contributing to the larger team’s development, plus managing and developing 10 associate members of the category team- Developing and ensuring relevant product offerings for Electronic specified category. min 100 top product for Flashsale- Providing business analysis and insights on appropriate product selection for the market while developing on-line merchandising and promotion proposals to achieve sales targets (5bio IDR / month).- Collaborating with internal teams to drive website and apps navigation channel (Planning, Advertising, Merchandising, Operations, PR for product launching, Finance, Customer Service, Pricing)- Establishing new direct accounts in support of selection expansion and margin improvement (20 new sellers per month)Achievement and Milestones : - Achieve Key Sellers and Brand Sellers 30% GMV growth per quarter- Achieve Sales Revenue uplift of 4X in each Big Campaign (Birthday, Lebaran, 11-11, 12-12)- Brought Second Layer brand into top of mind and achieving 10x sales growth in 1 single campaign (bigger than the last 10 years of their own sales record)- Achieve the highest Sales Rev of 5 South East Countries, from 1 category product of Electronic Accessories (Sold 500K Pcs)

Serpong

- establish strong relationship with B2B key sellers for industrial product and supplies- manage engagement with B2B sellers thru business community gathering and market exhibitions- make sure target growth per B2B key seller achieved. growth rate at min 20% MoM per key sellers, divided by industry segment- Provide ongoing educations for B2B key sellers to keep up with the newest platform tools update, metric dashboard and other growth measurement tools.

Tokopedia Tower

- Create online category dashboard to measure performance Daily, Weekly and Monthly by CVR, CTR, GMV, Session and Page Views per Sub-Category- Map consumer transaction journey / navigation funnel and measure conversions from each funnel (Browse, Search, Wishlist, and Catalog)- Analyze and anticipate competitor's behaviors in terms of promo campaign and new feature for users- Define an agile strategy for each category, based on product strength, market segment and consumer behaviour- Redefine Category mapping for Electronic, Gaming, Smartphone and Computer, and Automotive. Develop filter attribute. Re-design catalog not just as price comparison tools, but a knowledge-based product search for users. Catalog must fulfil all aspect (specs, price, product rating, product comparison, expert recommendation and assurance) in transaction journey. - Improve search and browse performance + automation to gain more session and conversion.- Apply new SOP of developing and maintaining Electronic and Automotive catalog landing page.

Plaza 89 Lt. 1, Jl. Hr Rasuna Said

a. Lead and develop category product of Automotive, Electronic and Hobby, in terms of GMV, market segment, product exposure, campaign awareness, and a proportionally balanced performance among merchants. Build Automotive Category in elevenia.co.id from zero, to become one of 3 most contributing GMV category.b. Acquire merchants and maintain long term relationship among them, as well as planning and execution for product campaign, GMV, contribution margin and budget projection.c. Prepare budget calculation for product campaign and promotional cost, compare to GMV and contribution margin.d. Train and develop priority-merchants per categories to maximize their contribution to monthly target.e. Intensive communications with respective merchants and affiliate network partners. Therefore we can create customer needs rather than just waiting for incoming orders.f. Working with GM, project management and development group on some special campaign projects (For Automotive : Yamaha Motor, Yamaha Racing Apparels, Honda Motor, Shop and Drive by Astra Otoparts, Jayaban Tire and Autofashion, Respiro Bike Apparels, Ziebart Rust Proof, Broquet Official Store, Mini Cooper Merchandise store, and some Automotive Community Forum like modifikasi.com) (For Electronic : Electronic Solution, Hartono Electronic, Midea Electronic, Maspion Group, Electrolux) to combine retail and deals product to increase more paid orders.g. Continuously contributing new ideas, promotions and marketing plan for the team.h. Build and define reporting system, due to performance analysis of product exposition, market segment, merchant acquisition, merchant activation, and capacity planning of team member.

Gandaria 8 Office Tower 23Th Floor, South Jakarta

Campaign collaboration : - Coordinate&monitor the process on every marketing campaign,product launching,social- community events with 4 Departments. - Prepare operational report for project control.Budget control : - Prepare and review analysis of Inventory Turnover,PLC,Vendor&Merchant progress report,Profit Margin in terms of operational budgets. - Improve processes to support of organizational goals. Formulate&implement organizational procedures to maximize output. Monitor adherence to rules & procedures of operation dept. - Prepare Inventory Turnover report, paid orders&purchase order report twice a month for Head of Operation,Head of Finance and CFO.People Development : - Divide organization into : Store Management,Vendor Relation&Inventory Management,Logistic&Shipping departments. - Initiate capacity planning. Recruit necessary placement of required staff. - Establish organizational structures,delegate tasks&accountabilities,establish work shifts,supervise&monitor performances. - Develop learning phase of Intern-students to join subdivisional part. Giving them on-the-job training in all operation daily tasks.Retail and Production : - Coordinate and monitor various departments involved in logistic,warehousing,packing&distribution. Include dealing with external parties like Forwarders&Service Centers. - Implement improvements on warehouse-logistic process. Ensure quality of packaging&delivery. manage quality and quantity of operation productivity. Provide technical support where necessary.Strategic Support & Communication : - Manage 25 online stores respectively,from stockroom management,pricing,delivery time,inquiries response & after-sales support - Manage and improve efficiency of support services such as order recaps,order tracking, overcome objections and hard complaints from customers- Liaison with top management. Assist in the development of strategic plans for operational activity.

Gunung Sahari Raya 73 C

* Control process and maintain smooth transaction flow, based on customer satisfaction and profitable sales revenue.* Analyzing possibilities of market expansion* Tap in and align sales force strategies with company strategies* To assure that all income generating resources working properly and fully functioning.* To make sure excellent customer services are being delivered* Inspire sales culture, sales way of thinking, rules and habit to ensure continuity of salespeopledevelopment* To ensure salespeople becoming more professional make each salespeople's performance improved.* To develop sales incentives scheme, leveling and target achievement point.* Develop staging system that focus on continuous reporting of team improvement, sales leaders-improvement, and supervisors improvement based on KPI achievement point.* Conduct several salesmanship skills training, motivation training, reward and punishment training, practical objection handling, and sales product knowledge training modules.* Report all sales activities and achievement, varieties and revenue trends to Director of Sales

Gunung Sahari Raya 73 C

* Responsible for overseeing employees in call centers, making sure day to day operations run smoothly, and ensuring that the calls are routed and handled effectively.* To ensure that customers and clients are served well, and that the company is represented in the best way possible.* To fulfill sales goals and meet targeted sales revenue quotas.* To resolve problems with employees, handle customer complaints, deal with technical issues, and work in a fast-paced environment.* To Monitor and spot check calls to ensure that they are being fielded and distributed properly.*. To help improve call quality and be incorporated into training sessions, learn a lot by listening to how calls are handled, and how the deals are closed within the call.* To ensure a good customer experience that will lead to a sale or prospect information request. Starts with keeping wait and on-hold times short; maintaining a strong working phone system so calls are not dropped or full of static; and having the right number of staffers to handle the call volume.* To effectively motivate the employees so that they come across to customers as positive, energetic, helpful while keep focus on dealing the transactions

Kebayoran Lama

* Analyze strategic business expansion for franchisee's, to expand their market share through franchisesystem* Recruit, train and establish sales force team for franchisor and franchisee* Design sales concept, sales cycle and selling method, and to ensure each franchisee to comply with thesame framework* Design franchise marketing concept to match their business role with consumer-behavior to achievecontinuous sales revenue* To accompany franchisee at their first time sales force hiring* Develop sales training modules for franchisor and franchisee

Feui Campus - University Of Indonesia - Depok

* Conduct regular maintenance for digital linguistic media. They are computers with specific language learning software, digital video recording for English self-presentation, digital movie creator, and the digital language lab.* To prepare and assure that all digital linguistic medias working properly, so that all visitor can use the devices to improve their skill in English.* To assist visitor in self-access learning tour, help them decide which digital media that best suitable with their learning method.* Conduct all necessary repair for any broken facilities, especially electronic and computer devices* Create budget plan for any upgrade or replacement of digital linguistic devices

Bachelor'S Degree, Accounting And Business/Management

Activities and Societies: Pusat Bimbingan Karir dan Magang / Center of Career and Apprenticeship (PBKM-FEUI) English Self-Access Center FEUI

High School Graduated, Social And Economic

Activities and Societies: Youth Science Club of 78 High School, Musical Team of 78 High School