• Data Analysis and Strategy Development: Analyzing social media data to identify trends, track user engagement, and measure the success of campaigns. Utilizing insights to develop targeted strategies, ensuring maximum impact and return on investment for clients.• Advertising Campaign Management: Creating and optimizing online advertising campaigns across various platforms, including Facebook Ads Manager and Google Ads. Selecting target audiences, setting budgets, and refining ad content to achieve optimal reach and conversion rates.• Task Coordination and Team Management: Collaborating with graphic designers and copywriters to create visually appealing and compelling ad content. Defining tasks, providing creative direction, and ensuring seamless coordination between team members to deliver high-quality materials within deadlines.• Budgeting and Resource Allocation: Managing advertising budgets effectively, allocating resources strategically to maximize client results while optimizing costs. Implementing budgeting strategies that ensure the highest return on investment and client satisfaction.• Client Communication and Relationship Building: Engaging proactively with clients, discussing campaign performance, and proposing data-backed recommendations for continuous improvement. Building strong client relationships based on transparency, trust, and delivering measurable results.

At Business and Technology University (BTU), I serve as a Digital Marketing Mentor as part of the European Union-financed project “Women Mentorship in Tech Programmes.” My role is focused on empowering women by teaching them digital marketing from scratch. My key responsibilities include:• Designing and delivering comprehensive digital marketing courses.• Mentoring participants through hands-on training, real-world applications, and interactive sessions.• Guiding and supporting mentees in developing digital marketing strategies and campaigns.• Providing ongoing support and feedback to ensure the growth and success of each participant.• Collaborating with industry professionals to enrich the learning experience.This role allows me to contribute to the advancement of women in the tech industry, fostering their skills and confidence in digital marketing.

• Campaign Management: Executing and optimizing advertising campaigns across META's platforms to meet business objectives.• Audience Targeting: Utilizing advanced targeting techniques to reach the right audience segments and drive relevant traffic.• Performance Analysis: Analyzing campaign performance metrics to identify trends, optimize strategies, and deliver actionable insights.• Budget Management: Measuring and managing ad budgets to ensure efficient allocation and maximize return on investment.

• Campaign Management: Designing, executing, and optimizing advertising campaigns across META's platforms to meet business objectives and maximize ROI.• Audience Targeting: Utilizing advanced targeting techniques to reach the right audience segments and drive relevant traffic.• Performance Analysis: Analyzing campaign performance metrics to identify trends, optimize strategies, and deliver actionable insights.• Creative Development: Collaborating with creative teams to develop compelling ad content that resonates with target audiences.• A/B Testing: Conducting thorough A/B tests to refine ad creatives and strategies for optimal performance.• Client Communication: Engaging with clients to understand their needs, provide updates, and ensure satisfaction with campaign progress.• Problem Solving: Identifying and addressing issues promptly to maintain smooth campaign execution and effectiveness.• Risk Management: Anticipating potential challenges and implementing strategies to mitigate risks and ensure campaign success.• Budget Management: Measuring and managing ad budgets to ensure efficient allocation and maximize return on investment.

• Content Creation and Curation: Developing engaging and compelling content tailored to the target audience mainly for Georgia and Ukraine. Curating multimedia content, including images, videos, and infographics, to enhance the agency's online visibility and impact.• Platform Management: Managing and optimizing Front News International's Facebook, Instagram, and Twitter profiles. Implementing social media best practices to ensure consistent brand representation and messaging across platforms.• Audience Engagement: Implementing strategies to increase follower base and enhance audience engagement. promptly to maintain a positive online reputation for the agency.• Data Analysis and Strategy Development: Utilizing social media analytics tools to track performance metrics and user engagement. Analyzing data to refine content strategies, improve reach, and maximize the impact of social media campaigns.• Collaboration and Coordination: Collaborating with the marketing and content teams to align social media efforts with overall marketing strategies. Coordinating cross-functional campaigns and promotions to ensure consistent messaging and branding across all channels.• Trend Monitoring and Innovation: Staying updated with the latest social media trends, algorithms, and platform updates.• Bilingual Communication: Conducting bilingual communication in English and the local languages of Georgia and Ukraine to effectively engage with diverse audiences.

• Content Creation and Management: Generating engaging content for social media posts, including text, images, and videos Managing the posting schedule to maintain consistent and timely updates on both HEEL Georgia and Biomedica pages.• Audience Engagement: Interacting with followers, responding to comments, and addressing inquiries promptly and professionally. Implementing strategies to increase follower base and enhance user engagement.• Social Media Strategy: Developing and implementing social media strategies to align with overall marketing goals. Monitoring social media analytics to assess the performance of posts and campaigns, making data- driven decisions for future strategies.

• Designing visually appealing marketing materials, including brochures, flyers, banners, and promotional items.• Ensuring brand consistency and high-quality design across all print materials.