Miki Eder Email & Phone Number

Tel Aviv District, Israel

B2B Marketing Manager operating in multiple ecosystems & markets. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Create messaging & positioning strategies for new product releases based on in-depth market, competitor, and customer research. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Create content for cross-platform marketing efforts including white papers, presentations, case studies, infographics.

Watersight is a Joint Venture between Mekorot and Newsight Imaging, dedicated to provide a real-time, sustainable solution to monitor clean water. In my role as the Marketing Manager of the company since its first establishment:𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 - Understanding the story, the pains and gains of our customers, the value of existing.

The position included engaging with customers to ensure customer success, creating content and technical materials and deliverables for all products, performing live guided sessions with customers, troubleshooting technical issues, and QA.