Miki Eder Email & Phone Number

Tel Aviv District, Israel

Tel Aviv District, Israel

B2B Marketing Manager operating in multiple ecosystems & markets. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Create messaging & positioning strategies for new product releases based on in-depth market, competitor, and customer research. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Create content for cross-platform marketing efforts including white papers, presentations, case studies, infographics, webinars, digital assets, one-pagers, etc. 𝗣𝘂𝗯𝗹𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴: Representing the company on-stage in global conferences, panels, webinars, competitions, and accelerators.𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁: Support the sales team with focused marketing materials, product demos, case studies, and technical marketing documents. 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Plan and execute GTM strategies for new products & subsidiary companies in multiple markets, resulting in major strategic leads. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀: Work closely & build relationships with global enterprise customers to deliver strategic, joint development.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:📍 Launched 2 subsidiary companies from A-Z, creating the brand identity & positioning, leading the product launch, GTM strategy, accomplishing paid customers, and multiple international awards in under 1.5 years.📍 Led the company’s IPO process with extensive market analysis and planned strategy for Nasdaq filing.📍 Led Our Participation in the world’s biggest conferences with significant lead generation and measurable ROI.

Watersight is a Joint Venture between Mekorot and Newsight Imaging, dedicated to provide a real-time, sustainable solution to monitor clean water. In my role as the Marketing Manager of the company since its first establishment:𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 - Understanding the story, the pains and gains of our customers, the value of existing competition and framing our USP in the market. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 - Created the full cross-platform branding identity from the name, logo, videos and website, to all cohesive marketing collaterals. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 & 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Launching the company's first product, The AquaRing, to our targeted customers through various different platforms using multiple engagement opportunities.𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - Understanding the water market and conducting in-depth market research and planning for international grants and accelerators such as European Union’s EIC.𝗣𝘂𝗯𝗹𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 & 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Representing the company on-stage & In-person in global conferences, panels, webinars, competitions, and accelerators. Also pitching the company and product to customers in detailed meetings

The position included engaging with customers to ensure customer success, creating content and technical materials and deliverables for all products, performing live guided sessions with customers, troubleshooting technical issues, and QA.