Miki Liu Email & Phone Number

West Covina, CA, US

Irvine, California, United States

• Drove engagement from 60% to 91% and increased 50% CSAT score among local users by advocating for the regional marketing team through customer feedback analysis and behavior patterns in customer support data.
• Slashed resolution time from 4 hours to 3 minutes on average by updating internal procedure documentation for addressing customer inquiries.
• Collaborated with cross-functional teams and effectively resolved complex customer issues, leading to increased customer retention by… Show more
• Collaborated with cross-functional teams and effectively resolved complex customer issues, leading to increased customer retention by 12%.
• Streamlined localization SOPs and documentation, enhancing efficiency and consistency across operations, reducing processing time from 3 days to 4 hours.
• Leveraged strategic analysis and social media expertise to create a secure, engaging platform for a diverse user community. Show less

Pasadena, California, United States

• Managed a 3-person user acquisition team and achieved a 25% response rate from new influencers not previously in the Facebook streaming program, surpassing the standard cold outreach response rate by 15%.
• Conducted the full influencer recruitment and onboarding process, from initial outreach through contract finalization, event scheduling, and content management.
• Expertly negotiated and fostered relationships with high-profile talent, driving successful collaborations and strong… Show more
• Expertly negotiated and fostered relationships with high-profile talent, driving successful collaborations and strong brand loyalty, reducing churn by 30%. Show less

Los Angeles Metropolitan Area, California, United States

• Boosted product launches by 25–40% and earned 100% positive feedback from collaborators through detailed planning and execution of weekly live streams with high-profile influencers, directing multi-language voice.
• Developed and implemented a robust community engagement strategy from the ground up through various social media platforms, including TikTok, resulting in a 27% engagement rate from… Show more
• Developed and implemented a robust community engagement strategy from the ground up through various social media platforms, including TikTok, resulting in a 27% engagement rate from the total user base.
• Served as the primary liaison for licensing and content approvals with major brands, including Disney, Marvel, and LucasArts. Show less

Little Tokyo, Los Angeles

• Curated and executed an out-of-the-box brand marketing strategy, leveraging social media and in-store events, growing followers by 50% and increasing engagement rates by 40%.
• Built a loyal customer base by delivering personalized shopping experiences and fostering strong relationships within the local community, achieving a 60% increase in repeat purchases and a 90% customer satisfaction.
• Oversaw daily operations, including budgeting, scheduling, vendor negotiations, and staff… Show more
• Oversaw daily operations, including budgeting, scheduling, vendor negotiations, and staff management, ensuring smooth and efficient business processes. Show less

Torrance, California

• Virtual Product Creation and Merchandising in-game
• Create a digital fashion streetwear game in a virtual world

• Manage all online and offline projects and project timelines.
• Translation and localization from Chinese to English.
• Keep track of weekly user in-game status and in-game events.

Community Manager/Head Game Master- Online Game planning & community design- Community structure and support.- Responsible for the coordination, content creation, and distribution of publications to the player community- GM Tool/In-game tool design- in-Game SupportCommunity Manager of Spin Master merchandise branch forums.- Administrator of Spin Master.

-Management of in-game community.-Responsible for the coordination, training, and management of part-time customer service representatives.-In-game support/customer service

-Management of in-game community.-Responsible for the coordination, training, and management of part-time customer service representatives.-Community Publications Manager – Responsible for the coordination, content creation, and distribution of publications to the player community

Fashion Merchandising

Associate Of Arts (Aa), Digital Marketing And Fashion Design