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Miki Kim, Mba is a Senior Brand Manager at Daesang America Inc. They possess expertise in marketing strategy, leadership, data analysis, project management, market research and 6 more skills.
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Senior Brand Manager (Head Of Marketing)Daesang America Inc Jul 2021 - PresentCity Of Industry, California, Us- Develop and implement the short-term and long-term brand objectives and strategies reflecting overall corporate goals.- Manage refrigerated, shelf stable and frozen categories across retail and club channel- Drive O’Food brand refresh by shifting strategic focus to a consumer centric strategy focusing on healthy eating habits- Develop new product strategy by focusing high velocity product mix- Execute new product launch plan under Jongga brand, largest kimchi brand in the world and synchronize with IMC -
Product ManagerPulmuone Foods Usa, Inc. Mar 2019 - Jul 2021Fullerton, Ca, Us- Managed Filled Pasta/Dumplings, Fresh Ready Meal Kit, and Sauce category- Lead New Product Development with cross functional teams such as R&D, Operations, and Productions.- Developed GTM strategy to ensure successful new product launch -
Marketing ManagerDun & Bradstreet Mar 2017 - Feb 2019Jacksonville, Fl, Us- Consolidated data from multiple sources to perform KPI analysis of paid search campaigns and audited results for delivery to business units on a weekly, monthly, and quarterly basis.- Managed and oversaw budgets for the inbound demand generation team to provide analysis and insight on performance against budget and forecasts, paid search campaign performance,attribution analysis, and ROI.- Collaborated with cross functional team such as direct marketing, creative, and businessintelligence to develop paid search strategies and to produce new creative, copy, and landingpages to drive higher quality lead generation at lower acquisition costs. -
Business AnalystDun & Bradstreet Sep 2016 - Mar 2017Jacksonville, Fl, Us- Developed benchmarks and set goals by conducting data mining and analyses of previousmarketing campaigns to make actionable recommendations of existing campaigns with seniorleadership and direct marketing team.- Set-up, QA, and launched campaigns through all necessary channels including email, and direct mail and utilized analytic tools to monitor campaign results. -
Direct Marketing Business Analyst - Mba InternDun & Bradstreet Jan 2016 - Aug 2016Jacksonville, Fl, Us• Conducted data mining and analysis of previous direct marketing campaigns to identify the best approach to current year campaign. • Analyzed current and previous business clients’ profiles to identify key growth targets. • Collaborated with Business Intelligence team on market, customer, and competitive analysis of D&B’s products.• Communicated effectively with external creative agency to develop brand and product line positioning, and creative briefs to launch direct mail marketing campaigns.• Measured direct mail marketing campaigns through SAS to make real time optimizations to maximize ROI. -
Graduate Research AssistantPepperdine University Graziadio School Of Business And Management Jan 2016 - Aug 2016Los Angeles, Ca, UsAssisted Dr. Owen Hall on Robotic-Assisted Faculty & Student IT Support Services Proposal project. -
Business Development - Mba InternRentspree Llc May 2016 - Jun 2016Los Angeles, California, UsRentSpree is the apartment listing website that's altering the apartment rental landscape. Our integration of technology into the rental process is the first to appeal to the modern renters of 2016. Our platform features a universal application and tenant pre-screening. In this way, tenants will be able to travel through the entirety of the rental process (searching, screening, & applying) without ever leaving our website. Property representatives will gain convenient access to a pool of pre-screened tenants, filtering out those who do not match their criteria. On the other hand, applicants will have a single channel of contact with multiple property representatives, while avoiding hard inquiries on their credit score. Tenants, landlords, listing agents, and property managers will all benefit for our process.-Prospected and cold called property management for potential collaboration.-Conducted target market and competitive analysis.-Created marketing content piece for target audience groups. -Utilized strong time management skills to manage multiple projects at the same time. -
Marketing AssociateSysco Jul 2014 - Aug 2015Houston, Tx, Us• Managed over 70 accounts using SalesForce CRM tools across 2 sales territories daily using effective time management skills to work under strict cut-off order times.• Prospected qualified clients and analyzed their needs to effectively pitch Sysco’s value proposition resulting in 14% increase of new business.• Utilized strong negotiation skills with current customers to achieve 16% profit growth.• Demonstrated deep understanding of customers’ needs and market trends by cross-sell relevant products resulting in 21% sales growth.• Increased volume sales 13% by collaborating with merchandising department to apply appropriate discounts so that inventory levels were adequate for all customers.• Conducted quality business review and merchandising research and present products to existing customers with innovated ideas to meet their business needs.• Reviewed weekly, monthly and quarterly sales objectives and results for target accounts and prepared action plans where improvement is needed.• Provided, prepared and cut samples for customers to achieve new businesses growth. -
Marketing AnalystSysco Mar 2012 - Jul 2014Houston, Tx, Us• Reported directly to VP of Sales and performed analysis of campaigns, and developed actionable recommendations to optimize future marketing promotions. • Demonstrated deep understanding of the competitive landscape and brainstormed ideas and solutions to establish brand differentiation.• Established strategies based on the sales reports and worked with sales team to convert sales leads to new businesses; to penetrate existing accounts, and to reduce lost businesses. -
Trade Marketing InternElectrolux Feb 2011 - Jul 2011Stockholm, SeAssisted in all areas of the communications department including trade marketing, POS, packaging, displays, print advertising, e-commerce analysis and project management.
Miki Kim, Mba Skills
Miki Kim, Mba Education Details
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Pepperdine Graziadio Business SchoolMaster Of Business Administration (M.B.A.) -
Illinois State UniversityMarketing
Frequently Asked Questions about Miki Kim, Mba
What company does Miki Kim, Mba work for?
Miki Kim, Mba works for Daesang America Inc
What is Miki Kim, Mba's role at the current company?
Miki Kim, Mba's current role is Senior Brand Manager.
What is Miki Kim, Mba's email address?
Miki Kim, Mba's email address is ki****@****dnb.com
What is Miki Kim, Mba's direct phone number?
Miki Kim, Mba's direct phone number is (800) 526*****
What schools did Miki Kim, Mba attend?
Miki Kim, Mba attended Pepperdine Graziadio Business School, Illinois State University.
What are some of Miki Kim, Mba's interests?
Miki Kim, Mba has interest in Children, Economic Empowerment, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Miki Kim, Mba known for?
Miki Kim, Mba has skills like Marketing Strategy, Leadership, Data Analysis, Project Management, Market Research, Account Management, Sales, Marketing, Public Speaking, Microsoft Office, Social Media.
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