Managing Partner
CurrentWe help companies make their brand into an unfair competitive advantage
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Mikkel Emil Lindgaard is listed as Partner at MAUDE - Making brands into unfair competitive advantages at MAUDE, based in Copenhagen, Capital Region of Denmark, Denmark. AeroLeads shows a matched LinkedIn profile for Mikkel Emil Lindgaard.
Mikkel Emil Lindgaard previously worked as Managing Partner at Maude and Investor at Next11 Technologies. Mikkel Emil Lindgaard holds M.Sc. Business Administration, Organization & Strategy, 11.7 Of 12 from Aalborg Universitet.
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"The saddest summary of a life contains three descriptions: could have, might have and should have."Co-Founder of MAUDE, an independent consulting & agency hybrid helping companies make their brand into an unfair competitive advantage.Founder of Moonraker Ventures, a VC & Performance marketing hybrid investing in and helping clients grow their commercial results and valuation.Former Partner & Chief Digital Officer in Hjaltelin Stahl (150 FTE's), no. 1 advertising agency in Denmark 5 years in a row and acquired by Accenture in 2019.
Listed skills include Concept Development, Strategic Communications, Business Strategy, Corporate Branding, and 29 others.
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København, Hovedstaden, Danmark
We help companies make their brand into an unfair competitive advantage
Continuing in role as Chief Digital Officer after Hjaltelin Stahl were acquired by Accenture Song. Heading digital department of +30 FTE.Notable team wins:Advertising effectiveness Award bronze 2019: ScandlinesAdvertising Effectiveness Award shortlist 2019: SAS Institute
Responsible for building, managing and developing Digital Performance Marketing unit as central part of our agency's digital offering (30FTE). The digital unit specializes in social media, search marketing, paid media, CRM, web, app, UX and Influencer marketing. Consultants within the unit have a focus on strategic advisory and customer excellence across the above mentioned digital marketing channels, strategic infrastructure design and attribution models.We believe that mass communication provides a great opportunity for performance initiatives. If mass communication campaigns are seen as big explosions kickstarting thousands of customer journeys, all of these are potentially up for the taking. But many companies miss out on this opportunity, only creating the explosion and leaving all the leads behind for the competition to nurture and capitalize on. As an agency coming from mass communication, we see this as one of our biggest opportunities for disrupting the market. Our vision is to help companies not only create the most powerful explosions but also create the right setup for driving revenue through a continuous brand presence by ensuring strategic and tactical interplay between digital touch points.As such, in our perspective performance marketing is not only about suboptimizing tactical touchpoints, but ensuring interplay between conversion points and the overall brand efforts.Notable team wins:Advertising Effectiveness Award case winner 2018: Hjerteforeningen
Responsible for building, managing and developing Social media and Performance Marketing department growing from 1 to 14 FTE's and 4 PTE's within 18 months.Speaker: Digital Copenhagen 11/11/2016Topic: Customer journey analysis and implementation of digital lead nurturing strategyDigital Copenhagen, 19/11/2015Topic: Data-centric use of Social Media in digital marketingResponsible for establishing Social Media department in Hjaltelin Stahl covering consultants, project managers, media buyers and creatives. Before expanding into additional digital business areas the department had grown to 20 FTE's.
Social Business - Strategic development and organisational implementation of Digital/Social Media Marketing setups for both larger BtB companies and FMCG companies.Speaker: Kunde & Co Marketing Seminar, Zürich 24/3/2015Topic: Global Social Media Strategy and Business Case for OticonCase reference: Oticon Global B2B So-Me case
Copenhagen Area, Denmark
Social Business - Strategic development and organisational implementation of Digital/Social Media Marketing setups for both larger BtB companies and FMCG companies.
The Meat (themeat.dk) is an online site focusing on news within fashion, music lifestyle and culture, aimed at men in the age of 15-35 within the Danish market.• Partnered with Nike Denmark in 2011 for global product launch• The Meat was selected by Adidas as the only Danish mens blog partner in connection with summer Olympics 2012 campaign• Nominated for Danish Mens fashion blog of the year 2012
Århus, Denmark
t-shirtlounge.dk specialised in importing and selling limited and carefully selected t-shirts, primarily to the Danish market.• Development of business plan and strategy• Responsible for marketing, concept development and purchasing• Featured in several larger men’s magazines (e.g. Euroman) and local TV• Sold in 2010
SEMESTER PROJECTS (OVERVIEW): 7th semester: “Strategic Branding” Qualitative assessment of consumer behaviour. Focus upon sociological.
Activities and Societies: Innovation & Entrepreneurship Human Relations One-year intensive programme build upon merited courses from UCN.
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Mikkel Emil Lindgaard works for MAUDE.
Mikkel Emil Lindgaard is listed as Partner at MAUDE - Making brands into unfair competitive advantages at MAUDE.
Mikkel Emil Lindgaard is based in Copenhagen, Capital Region of Denmark, Denmark while working with MAUDE.
Mikkel Emil Lindgaard has worked for Maude, Next11 Technologies, Moonraker Ventures, Accenture, and Hjaltelin Stahl.
You can use AeroLeads to view verified contact signals for Mikkel Emil Lindgaard at MAUDE, including work email, phone, and LinkedIn data when available.
Mikkel Emil Lindgaard holds M.Sc. Business Administration, Organization & Strategy, 11.7 Of 12 from Aalborg Universitet.
Mikkel Emil Lindgaard is listed with skills including Concept Development, Strategic Communications, Business Strategy, Corporate Branding, Organizational Development, Marketing, Marketing Strategy, and Corporate Identity.
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