We help companies make their brand into an unfair competitive advantage

Continuing in role as Chief Digital Officer after Hjaltelin Stahl were acquired by Accenture Song. Heading digital department of +30 FTE.Notable team wins:Advertising effectiveness Award bronze 2019: ScandlinesAdvertising Effectiveness Award shortlist 2019: SAS Institute

Responsible for building, managing and developing Digital Performance Marketing unit as central part of our agency's digital offering (30FTE). The digital unit specializes in social media, search marketing, paid media, CRM, web, app, UX and Influencer marketing. Consultants within the unit have a focus on strategic advisory and customer excellence across the above mentioned digital marketing channels, strategic infrastructure design and attribution models.We believe that mass communication provides a great opportunity for performance initiatives. If mass communication campaigns are seen as big explosions kickstarting thousands of customer journeys, all of these are potentially up for the taking. But many companies miss out on this opportunity, only creating the explosion and leaving all the leads behind for the competition to nurture and capitalize on. As an agency coming from mass communication, we see this as one of our biggest opportunities for disrupting the market. Our vision is to help companies not only create the most powerful explosions but also create the right setup for driving revenue through a continuous brand presence by ensuring strategic and tactical interplay between digital touch points.As such, in our perspective performance marketing is not only about suboptimizing tactical touchpoints, but ensuring interplay between conversion points and the overall brand efforts.Notable team wins:Advertising Effectiveness Award case winner 2018: Hjerteforeningen

Responsible for building, managing and developing Social media and Performance Marketing department growing from 1 to 14 FTE's and 4 PTE's within 18 months.Speaker: Digital Copenhagen 11/11/2016Topic: Customer journey analysis and implementation of digital lead nurturing strategyDigital Copenhagen, 19/11/2015Topic: Data-centric use of Social Media in digital marketingResponsible for establishing Social Media department in Hjaltelin Stahl covering consultants, project managers, media buyers and creatives. Before expanding into additional digital business areas the department had grown to 20 FTE's.

Social Business - Strategic development and organisational implementation of Digital/Social Media Marketing setups for both larger BtB companies and FMCG companies.Speaker: Kunde & Co Marketing Seminar, Zürich 24/3/2015Topic: Global Social Media Strategy and Business Case for OticonCase reference: Oticon Global B2B So-Me case

Social Business - Strategic development and organisational implementation of Digital/Social Media Marketing setups for both larger BtB companies and FMCG companies.

The Meat (themeat.dk) is an online site focusing on news within fashion, music lifestyle and culture, aimed at men in the age of 15-35 within the Danish market.• Partnered with Nike Denmark in 2011 for global product launch• The Meat was selected by Adidas as the only Danish mens blog partner in connection with summer Olympics 2012 campaign• Nominated for Danish Mens fashion blog of the year 2012

t-shirtlounge.dk specialised in importing and selling limited and carefully selected t-shirts, primarily to the Danish market.• Development of business plan and strategy• Responsible for marketing, concept development and purchasing• Featured in several larger men’s magazines (e.g. Euroman) and local TV• Sold in 2010